Kritika Tripathi

Experience

• 

  Cognizant

  Oct 2019 - Dec 2021

  Business Process Outsourcing -• Provided helpful information to decision-makers (clients) by identifying and analyzing sales leads with their companies, designations, verticals, and sub-verticals using 3rd party partners such as Linkedln, Google, Zoom-info, D&B Hoovers, and Inside view> Utilized Twitter Monetization Platform (Mopub) to provide inbound and outbound leads for clients> Managed and maintained leads, contacts, and accounts, including conducting clean-up and quality checks> Prioritized leads based on potential value and handled various verticals to optimize sales efforts> Delivered descriptive leads to clients, including detailed profiles and potential sales opportunities> Conducted research to support sales efforts and identify new leads> Exhibited expertise in Twitter ads and proficiency in using 3rd party partners and tools such as MO pub, Linkedin, Google, Zoom-info, D&B Hoovers, and Inside view, Salesforce.• Demonstrated strong analytical skills, attention to detail, and ability to manage multiple tasks simultaneouslyTwitter AdsLeadsAccountsContactsHandles MopubResearch Show less

  • Senior Process Executive - Sales Data Assurance

    Nov 2021 - Dec 2021

  • Process Executive - Sales Data Assurance

    Oct 2019 - Nov 2021
• 

  Better

  Jan 2022 - Mar 2022

  Operations Analyst

  > Ensure employees’ and brokerage licenses are current, verify licenses are in good standing on monthly basis, manage onboard & offboard employees, troubleshoot problems w/ state boards, local associations, MLSes and platforms, and ensure compliance w/ market regulations.> Manage payments for MLSes and local associations.> Partner closely with senior leadership to develop measurable projects that improve operational processes.> Scope out requirements, define metrics, project-manage changes, and track milestones, pull reports as needed per leadership and business requests.> Identify key issues across a broad range of areas and effectively communicate analysis and recommendations to stakeholders and senior leadership.> Ensure initiatives are implemented, and measure and report results.> Troubleshoot and document operational process and system defects, create clear SOPs, and train appropriate teams to take ownership.> Establish strong cross-functional working relationships to improve overall operations and provide insights that drive business results.> Support vertical integration client experience on escalations from an operational standpoint. Show less

• 

  BrandMuscle

  Apr 2022 - Sept 2024

  * Collaboration & Troubleshooting: Collaborated with U.S. managers to ensure smooth decision-making andresolve platform issues quickly, providing excellent client service.* Data Accuracy: Worked with vendors like Airtable and Yext to ensure accurate data, conducting audits toimprove platform performance and user experience for clients.* Data Analysis & Reporting: Analyzed project performance and marketing efforts, delivering detailedquarterly reports to clients, offering insights to drive improvements.~Projects Managed:> Rebranding of Complete Microsites of DIRECTV Commercial and Hospitality Dealers> Creation of Bobcat single-page Microsite for 550 local dealers> Creation of landing pages for Trex, Briggs & Straton and GE Air & Water> Optimized Bobcat's microsite SEO to boost traffic, engagement, and overall online visibility. Show less * Platform Support & Customization: Supported Telecom, Entertainment, and Machinery platforms, tailoringcontent to meet the specific needs of local partners, enhancing client satisfaction.* Landing Pages & Data Management: Led the creation of landing pages for various industries, streamliningworkflows for on-time delivery and ensuring client expectations were met.* Teamwork & Strategy: Acted as the key point of contact across teams (Tech, Client Success, Paid Media) toimplement digital strategies, increasing visibility and client engagement.~Projects Managed:Created Spanish Page for DIRECTV Commercial Dealers~Additional task:>Assisted social media team with boosting of their content on engage tool and reporting Show less

  • Senior Specialist, Digital Marketing

    Jan 2024 - Sept 2024

  • Specialist, Digital Marketing

    Jan 2023 - Mar 2024

  • Senior Associate - Digital Marketing

    Apr 2022 - Jan 2023