Hannah Durevall

Experience

• 

  American Express

  Oct 2007 - Aug 2011

  Customer Service Representative/Risk Analyst

  Responsibilities included:• Processing new Swedish applications• Creating daily, weekly and monthly reports• Carrying out quality monitoring on applications and colleagues• Monitoring third party companies and dealing with their failures to meet American Express requirements• Delegating tasks to colleagues• Training new team members• Identifying and raising awareness of practical/technical issues• Reviewing application forms before campaign launches• Setting up/cancelling accounts• Approving/Declining Cards• Analysing credit reports• Dealing with high profile customers• Helping other markets such as the German, Spanish and French team Show less

• 

  Mapa Research

  Jan 2012 - Apr 2018

  Responsibilities include: • Working closely with the Head of Marketing to deliver the marketing strategy against key KPIs• Using evidence and data from our marketing automation system to continuously improve campaigns and content• Collaborating with the Sales team to create targeted campaigns to help lay the groundwork for lead generation • Responsible for content creation such as blogs, free reports, and marketing collateral. Blog and report topics are all around digital banking and payments• Driving Marketing Qualified Leads per month through a lead nurturing system• Growing social media presence• Responsible for creation and delivery of a monthly newsletter• Setting up and managing online listening queries• Setting up and managing social advertising campaigns Show less Responsibilities include: • Supervising and growing social channels such as Twitter feed, Facebook and LinkedIn group• Managing the Mapa Research website - Content, SEO, CMS • Editor of e-newsletter - Mapa Market Monitor• Overseeing ad hoc office projects e.g. office move• Chairing monthly meetings• Coordinating client deliveries and presentations • Implementing and improving business processes• Responsible for bank account activities – monitoring balances, money circulation and resolving issues by liaising with account holders• Research support in the Spanish and Swedish markets• Managing and training interns• Training new employees Show less Responsibilities include: • Coordinating client deliveries and presentations • Chairing monthly meetings• Implementing and improving business processes• Responsible for bank account activities – monitoring balances, money circulation and resolving issues by liaising with account holders• Editing and uploading website content such as project deliveries, blog posts, articles – ensuring search engine optimisation• Updating Twitter feeds, Facebook feeds and LinkedIn group feeds• Managing the Content Management System – providing training to other employees• Research support in the Spanish and Swedish markets• Managing office projects e.g. office move• Resource planning• Training new employees• Identifying and raising awareness of practical/technical issues Show less

  • Marketing Communications Manager

    Jan 2014 - Apr 2018

  • Marketing Executive

    Aug 2013 - Jan 2014

  • Operations Coordinator

    Jan 2012 - Aug 2013
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  Coniq

  Apr 2018 - Apr 2019

  Marketing Manager

  Marketing manager for Coniq, Europe's leading provider of CRM and Loyalty solutions for retail destinations. Operating in 16 countries, we currently run mobile-enabled loyalty programs for 750+ retail brands in 3,000 locations – these are used by over 15 million shoppers, driving €1bn in consumer spend per annum. We are proud to be working with many of the world’s most respected destinations and retail brands; our clients include Value Retail, Unibail Rodamco, VIA Outlets, Meyer Bergman, Ivanhoé Cambridge, Multi Corporation, Compagnie de Phalsbourg and Battersea Power Station, as well as household names such as Starbucks, and Cabana. Show less

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  Capitalise.com

  Apr 2019 - Jun 2022

  Responsible for loyalty marketing strategy - adding value, reducing churn, and increasing awareness of the expanding offering to existing clients - Producing and evolving onboarding email programs for clients in new subscription plans- Overseeing the creation (ideation, proofing, and editing) and delivery of educational collateral, whitepapers, how-to guides, case studies, and competitions - Working cross-functionally to create and deliver go-to-market strategy for new partnership services and platform features- Running loyalty campaigns, webinars, and competitions- Coaching graduates during their marketing rotation Show less I worked closely with Head of Marketing to deliver marketing plan:- Successfully planning, executing and optimising large scale marketing campaigns- Reviewing results and analytics to improve campaign performance - with regular retrospective meetings- Leading projects such as website refresh and introduction of new subscription plan- Responsible for running and optimising PPC ads to attract business owners to the platform- Introducing and implementing new technology such as Pardot and Wootric (NPS scoring) Show less

  • Customer Marketing Manager

    Jan 2021 - Jun 2022

  • Digital Marketing Manager

    Apr 2019 - Dec 2020
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  Flair

  Aug 2022 - Oct 2023

  Responsible for setting up scalable product marketing processes.Leading successful Go-to-market strategies that attract new prospects, drive user adoption and reduce churn.Working cross-functionally to align teams, roll out new features and explore value propositions.Ensuring market, competitor, and client insight is efficiently collected, analysed and used to optimise product-market fit.

  • Head of Product Marketing

    Nov 2022 - Oct 2023

  • Product Marketing Manager

    Aug 2022 - Nov 2022
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  Veriam

  Jul 2024 - now

  Digital Marketing Lead