
Srishti Agarwal

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About me
Co-Founder - Sparkit Millets | Samsung | ISB
Education

Chatrabhuj Narsee Memorial School
2005 - 2009
St. Anne's High School
2000 - 2003
Indian School of Business
2018 - 2019PGP Business Administration and Management, GeneralActivities and Societies: 1. National Finalist (1 of 46 teams), Mahindra War Room (Market entry opportunity in Indian Electric vehicles market) 2. National Finalist, PwC D'conStruct strategy consulting (Customer behavioral analysis for cross/up-selling and marketing campaign design for an Audio company)

Manipal Institute of Technology
2011 - 2015Bachelor of Technology (B.Tech.) Electronics and CommunicationActivities and Societies: * Organizer (Publicity and Printing) - TechTatva (College tech fest), promoted to Coordinator - Revels (College cultural fest) * Graphic Designer - Music and Fine Arts Club * Management Executive - Chill Maadi (1st College Magazine) * Assistant Project Manager, Kaala Bandar (Customized T-shirt designers) * Class Representative
Experience

Home Booking India - A Division of Churuwala Homes LLP
Jun 2015 - Mar 2018Part of a Real Estate Consultancy startup in a fairly diverse profile. Other than being involved in Sales of Residential projects across Mumbai, I have been involved in the following:• Design and implemention of target-based Sales incentives for the Sales team with a sustainable tracking and reporting system for achievement of targets• Corporate Events and HNI Sales• Design of training modules along with the Sales Head customized as per the requirement of the Sales team• Marketing - content management, marketing and sales kit, customer service, website revamp (www.homebookingindia.com)• Automation of operations by introducing and supervising present-day technologies in telemarketing, reporting, HR, database management and security• Redesign of the HR Policy for 2016-17. Execution and automation of HR processes for employee management, streamlined recruitment methods and processes and performance evaluation Show less
Business Head
Apr 2017 - Mar 2018Manager - Business Development and Operations| Cross-functional Team Leadership
Jun 2015 - Mar 2017

Samsung Electronics
May 2019 - Jun 2022- Managing the pan-India Samsung Air Conditioners business for Croma and Vijay Sales- Managing the pan-India Samsung Consumer Electronics business for Metro Cash & Carry- Accountable for 7% portfolio of the Consumer Electronics business for Modern Retail- Youngest to be promoted to KAM role at Samsung- Accountable for efficient inventory management and availability of the portfolio with all accounts basis demand forecast, industry trends, customer ordering and fulfilment- Drive target market share and hunt for growth opportunities with the account- Responsible for configuration of offers and its compliance, media assets at shop floor as well as customer websites- Collaborative working with marketing, customer service, demand planning, business finance and warehouse operations teams to achieve targets- Responsible for maintaining financial hygiene like collections, claims and other financial metrics for the accounts Show less Stint spread across East market (2019-20) and Mumbai market (2020-21)- Awarded CE Top Guns in Sept & Oct 2021; awarded for highest productivity per store in June 2020- Responsible for driving business growth and market share at category level (Entertainment and Home Appliances)- Drive sales, display planning and availability of Samsung products with Modern Retail Partners (Reliance Digital, Croma, Vijay Sales)- Plan, develop and implement effective placement of Samsung products at shop floor- Key account management, retail visibility audits and channel alignment with organization objectives- Work closely with Sell-in team for demand planning, pricing, promotions and product placement- Performance improvement of Sales team by identifying and measuring key metrics- New product launch and managing product life cycle- Liaison with marketing team to enhance brand presence through various BTL activities- Sales team building and training on product, features and sales pitch- Work closely with service function for addressing customer grievances and effective after-sales support- Educate Partner regarding Samsung policies, directions, schemes etc. from time to timeOther Projects: - Participated and became National Winner (2 out of 60 teams) in Digithon Competition – Digital First approach for a business challenge. Proposed data analytical tools like regression to optimize sell-out forecast accuracy by 20%, fill rates by 5%, ageing stock by 5% - Led the first exclusive tie-up between Samsung and Reliance Digital to drive pan-India business through the online channel during partial lockdown. Helped position Samsung as a strategic brand partner. Show less
Key Account Manager
Jan 2022 - Jun 2022Area Key Account Manager
Oct 2019 - Dec 2021Management Trainee
May 2019 - Sept 2019

Sparkit
Aug 2023 - nowCo-FounderMillet 🌾 based food brand delivering across India. Sparkit✨ foods are nutritious, tasty and easy to make, suitable for kids, adults and senior citizens.Millets, a treasure trove of nutrition for centuries, are waiting to be explored. Sparkit✨ now brings them to your plate in yummy, fun formats. Our products are manufactured and packed with utmost attention to the quality of ingredients, preparation and hygiene. Millets are naturally gluten-free. They remain a best-kept secret of our grandma's kitchen. Now un-junk tasty treats with Sparkit's healthy alternatives and have it guilt-free daily. Find us on www.sparkitfoods.inTruly, Masti Mein Healthy💃🏻🌈 Show less
Licenses & Certifications

Diploma in Basic Training Course in Street Self-Defence & Survival
Women’s Self Defence CenterAug 2015
Spanish A1 level
Common European Frameworkof Reference for Language Learning and Teaching(CEFR)May 2015- View certificate

Igniting Emotional Engagement
LinkedInApr 2020 
Basics of Marketing
CourseraJan 2016
Competent Leader
Toastmasters InternationalApr 2016
Honors & Awards
- Awarded to Srishti AgarwalNational Winner (2 of 60 teams) - Digithon Competition Samsung Electronics Jun 2020 Proposed data analytical tools like regression to optimize sell-out forecast accuracy by 20%, fill rates by 5%, ageing stock by 5%
- Awarded to Srishti AgarwalCampus Winner and National Finalist Mahindra Group Oct 2018 Assessed opportunity and market entry decision in the Indian Electric Vehicles market for Mahindra Group
- Awarded to Srishti AgarwalNational Finalist PricewaterhouseCoopers (PwC) Aug 2018 - Performed customer behavioral analysis to recommend segment specific cross/up-selling- Designed a marketing campaign- Identified gaps to restructure deals to reduce margin leakage by 22%- Recommended a centralized IT system
- Awarded to Srishti AgarwalHighest Walk-ins Sunteck India Realty Jul 2016 Generated highest walk-ins (33) of all Channel Partners at Sunteck India Realty’s Goregaon project
- Awarded to Srishti AgarwalHighest Walk-ins - Jul 2015 Generated highest walk-ins (45) of all Channel Partners at the project, Lodha Fiorenza
- Awarded to Srishti AgarwalClass Representative Manipal Institute of Technology Jun 2011
Volunteer Experience
Volunteer
Issued by Volunteer Services Organization on Jan 2015
Associated with Srishti AgarwalLead Instructor
Issued by Udaan India Foundation on Jul 2015
Associated with Srishti AgarwalPublicity Coordinator - Project P.A.W.
Issued by The Help on Mar 2013
Associated with Srishti Agarwal
Languages
- enEnglish
- hiHindi
- spSpanish
- maMarathi
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