Hanli Matthee

Experience

• 

  EchoVine Communications

  Mar 2015 - Aug 2018

  There is always something to improve in Digital Marketing!It all starts with drafting monthly and annual content structures and implementing daily social media content plans from there.This includes basic designs for and monitoring of social media platforms (such as Facebook, Twitter Instagram, Pinterest, LinkedIn and Goolge+).As part of the Digital Marketing strategy, e-marketing campaigns, website updates (basic to mid-level) and an occasional blog also come to life. PPC campaigns and budgets on social media platforms are set up, monitored and analysed monthly.Additionally, social media training for clients is offered as well as basic video editing. Show less

  • Social Media Manager

    Jun 2015 - Aug 2018

  • Marketing Assistant

    Mar 2015 - May 2015
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  G2Design

  Mar 2019 - Dec 2022

  RESPONSIBILITIESConduct keyword research and discover new opportunities to optimise client websites accordingly and increase rankings.Analyse website structure, individual pages, and overall performance.Suggest and implement strategies for content marketing, aligned with SEO objectives.Utilise various tools including Moz, Screaming Frog, Google Search Console, Google Analytics, Google Tag Manager, and more to meet SEO objectives.Create marketing material for websites (blogs, articles, portfolios, case studies) and email marketing. Show less RESPONSIBILITIESEvaluate website performance over short, medium, and long-term.Strategise on how to utilise various digital marketing channels to promote websites without interruption.Proactively address concerns and resolve website issues that hinder favourable user experience.Improve rankings for selected keywords for each client in various industries.Understand and utilise numerous tools including Screaming Frog, Moz, Google Search Console, Google Analytics, Google Tag Manager, and more.Pull and analyse monthly and annual website and online store reports. Provide strategic input and recommendations to improve website and online store performance.Collaborate with a team of designers and developers to build SEO-friendly websites. Integrate changes and updates to brief developers for execution.Set basic standards for website graphics and content to ensure SEO principles were applied.RESULTSEmail Marketing Strategy for a client in the Wine industry over a 9-month period compared to the previous year, we- Increased the number of mailers 50%;- Increased revenue from this source 56.96%;- Increased the open rate 5.31%;- Decreased Hard Bounces 36%.Long-term Organic SEO Strategy for a client in Hospitality and Tourism the team at G2 achieved the following results within the first 4-months compared to the previous year:- Website users increased 201%;- Sessions increased 223.2%;- The Average Session Duration increased 17%;- Organic referrals increased 176%.Long-term Organic SEO Strategy for a client in Fitness the G2 team achieved the following results within a 12-month period compared to the previous year:- Users increased 78.8%- Sessions increased 94.1%;- Average Session Duration increased 48%;- Organic referrals increased 176% Show less RESPONSIBILITIESWrite, implement, report on, and improve - strategies for social media, Google Ads campaigns, email marketing, and website content;- customised content for different social media channels;- social media competitions;- website blogs, quizzes, and general content;- promotional and relational email marketing campaigns.Pull monthly reports, analyse data, and provide strategic input on- social media profiles,- websites,- email marketing,- Google Ads campaigns.RESULTSIncorporating the Social Media Strategy with the Website Strategy for a client in the Wine industry over a 12-month period compared to the previous year, the team at G2- Increased website sessions 33.3%;- Increased website users 34.31%;- Increased website pageviews 13.09%;Based on sessions- Increased social referrals to the website 60.58%;- Increased Facebook referrals 105.35%;- Increased referrals from Instagram Stories 452.78%;- Increased direct referrals to the website 88.48%.Combining Social Media and Website Strategy for a client in the Wine industry over a 12-month period compared to the previous year, the team at G2- Increased website users 43.64%;- Increased the number of new users on the website 44.39%- Increased website sessions 46.3%;- Increased website pageviews 21.81%;- Increases social media referrals to the website 5,118.6%;- Increased direct referrals to the website 38.54%. Show less

  • SEO Strategist

    Mar 2022 - Dec 2022

  • Website Administrator

    Mar 2021 - Mar 2022

  • Digital Marketing

    Mar 2019 - Mar 2021
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  Rhino Africa

  Jan 2023 - now

  Search Engine Optimization Specialist