Shujia YIN

Experience

• 

  SEPHORA

  Apr 2014 - Sept 2014

  Brand Management Associate

  • Participated in new products’ launches, elaborated the store display for products.• Supervised sales data and products performance on cosmetic market with a thorough and deep analysis.• Presented innovative ideas for new product concept and campaign in team meeting.

• 

  Millward Brown France

  Apr 2015 - Oct 2015

  Junior Research Executive

   Analytical Skill: • Predominated and deepened KMB’s most famous brand equity model (MDS) after plenty of practices in real projects.• Predominated and deepened KMB’s most efficient ad and brand performance test methodologies (Link series, Preview test, Ad Now, Brand Now,etc.)• Predominated the data analysis skills by mastering the use of SPSS software.• Ensured the data authenticity and correctness by thorough check.• Built satisfying relationships with different clients (Lipton Ice Tea, Pepsico, Allianz, LVMH Group) by delivering punctual outputs and answering professionally clients needs and questions.• Engaged deeply in annual brand performance tracking project of Pepsico Lipton Group in project design, project execution, data check, data analysis, reports delivery and clients presentations. Communication Skills:• Integrated in local team and delivered effective communications to partnering agencies in France.• Led data team in Hungary, ensuring the punctual deliverables and the data authenticity and correctness.• Succeeded in building positive relationships with clients by a high reactivity, a rich knowledge of quantitative marketing research and consulting, the precise and appreciated replies of clients issues and needs. Show less

• 

  Kantar Millward Brown

  Oct 2015 - May 2019

   Project Management Skills:Led 2018 Kering Group’s brand equity & brand health tracking project• Coordinated Kering project team of 6 members including account manager, research executives and client executives.• Elaborated the whole year’s proceeding plan in 10 countries of 8 luxury segments during 6 months.• Handled the complex design by delivering 13 full reports punctually during the shortage of work force.• Allocated properly budget of the project (1 million euros) resulting in the net profit rate of 15% - 20%. Communication Skills:• Managed to maintain clients’ relationship by helping them define the issues and needs.• Negotiated with PSA purchase department for contract renewal in 2018 (0.8 million per year). Strategic and Analytical Skill: • Helped commercial team gain a contract of 1 million euros from Danone in 2016 by offering an accurate methodology in prediction.• Designed Renault & PSA price rate cards based on 3-year costing and planning to accelerate the commercial process.• Became the reference of ads tests fast solutions (KMB link methodology) in 2017 within Kantar France. Show less  Project Management Skills:Led PSA Group’s ads performance tracking project from 2016 to 2018.• Developed PSA communication portal under Power BI system, helping facilitate output transportation.• Organised 1000 ads’ performances tests with high flexibility and agility under the constant changes in clients’ media plans.Executed 100+ ads performances pre-tests in 8 months as Research Executive• Engaged in various markets (insurance, medicine, food and drinks, etc.) for strategic clients (Danone, PSA, Sanofi, etc.).• Obtained high clients satisfaction rates, realising a 30% net profit rate per test with a thank-you letter from CEO of Kantar Insight’s. Communication Skills:• Managed to maintain clients’ relationship by helping them define the issues and needs.• Collaborated contentedly with Kantar Germany team on PSA project at each level.• Directed data team in India, ensuring the punctual deliverables and the data authenticity and correctness. Strategic and Analytical Skill: • Helped commercial team gain a contract of 1 million euros from Danone in 2016 by offering an accurate methodology in prediction.• Predominated and deepened KMB’s most famous brand equity model (MDS) after plenty of practices in real projects.• Became the reference of ads tests fast solutions (KMB link methodology) in 2017 within Kantar France. Show less

  • Senior Project Manager

    Dec 2017 - May 2019

  • Research Executive

    Oct 2015 - Nov 2017
• 

  Nielsen

  May 2019 - Oct 2020

  Client Manager

   Client management kills:Maintained good relationship with Master Kong Noodles/Biscuit/Weiquan from 2019• Handled Master Kong daily data/analytical questions, using the current solutions to answer their channel/branding/sales issues.• Provided Nielsen knowledge and advanced analytical skills trainings to sales/branding/CMI team based on client requests.• Led the communication of Nielsen China Coverage Expansion Project to Master Kong and resolved all the queries and challenges.Renewed the contract with Master Kong in 2020 of over 10 million RMB with 10% growth rate• Collaborated with legal/finance/product teams to finalize the whole purchase process in 1 month.Managed simultaneously multi-clients (Lee Kum kee, Nongfu Spring, Kelloggs, Kewpie……) Business development skills:• Pitched Evian successfully for the premium supermarket database.• Expanded Mater Kong purchase scope with big data/sales effectiveness/E-commerce products based on business isu. Problem solving skills:Set up 4 key KPIs for Master Kong to improve market performance• Proposed 4 key KPIs using Nielsen data, which helped the client supervise sales effectiveness and increase market share.Guided Master Kong for business plan design with syndicated Nielsen solutions• Combined retail data with sales effectiveness model to adjust their marketing and sales strategies in Jiangsu province.• Developed the launch plan of new products for Master Kong in Henan province using big data and retail index. Show less

• 

  Miaozhen Systems

  Nov 2020 - now

  Business Manager