Pranay Patil

Experience

• 

  Bharat Forge Ltd

  May 2012 - Jul 2012

  Intern

  • Identified operational issue impacting production quality of crankshafts; recommendation used to achieve 100% quality goals on assembly line

• 

  Qrius (formerly The Indian Economist)

  Jun 2014 - Jul 2014

  Business Development Associate

  • Worked on a 2-week intensive advertisement procurement campaign to increase brand value• Successfully signed advertisement deals worth INR 5,000 within 15 days of advertisement proposal change

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  Citi

  Jul 2015 - Sept 2017

  Business Analyst

  Used data analytics to drive business decisions.Global Marketing Spend Optimization & Analysis:•Helped shape allocation of $YY B marketing spend budgets across XX major countries•Collaborated with 17 internal stakeholders across 5 continents and built timelines to create quarterly marketing spend reports for the Global CMO, Citi•Enhanced efficiency and saved 0.25 FTE by standardizing & automating large parts of the process using VBA*Project Insights & Delivery•Conceptualized dashboard showcasing a 360degree view of various ATL, BTL, and digital metrics as a pointer to Citi's performance•Analyzed campaign performance for credit card and retail bank divisions on $YY M marketing campaigns in North America Show less

• 

  Pratham Education Foundation

  Jan 2018 - Apr 2020

  • Managed 100 people and oversaw $1.5M projects in 6 states, driving financial strategies and maximizing impact for 500K children• Launched education program reaching 350K children and training 14K public school teachers; led communications with government officials and supervised 20-member multi-disciplinary team; program improved literacy rate by 30% in 7K schools within 1 year• Established robust financial reporting frameworks, enhancing quarterly expense forecasting accuracy; trained 40+ team members on financial reporting best practices; streamlined operations and reduced CSR partner escalations, preventing $100K funding loss• Led Program Management efforts from the Mumbai head office and collaborated with executive leadership to streamline allocation of resources across education programs in 20+ states and maintain administrative costs upto 7% of project budget Show less

  • Manager - Program Management & Operations

    Apr 2019 - Apr 2020

  • Associate - Program Management & Operations

    Jan 2018 - Mar 2019
• 

  Amrut Enterprises

  Jan 2019 - Dec 2021

  Co-Founder

  •Chalked out the business model and drove outreach activities to communities-in-need•Took the plunge into entrepreneurship and provided affordable non-surgical solutions for diabetic wounds at 50% cost and reduced the need for amputations by 50%• Developed sales strategy and coached 2 associates on converting leads and turning patient enquiries into nonsurgical procedures•Helped ~100 patients

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  Narayana's The Learning App

  Feb 2022 - Jun 2022

  Product Lead (Strategy Formulation), Narayana's Learning App

  Pre-MBA internship in 0-to-1 Product Management at early-stage edtech initiative by India's largest education conglomerate• Led market sizing study by utilizing future-outlook reports to determine $25M annual revenue opportunity for new K12 ed-tech app• Designed user research framework by leading cross-functional collaboration across 14 stakeholders in product and content, and conducted competitive analysis and 15 ed-tech user interviews; derived insights from research to prioritize 3 product features Show less

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  Columbia Business School

  Aug 2022 - now

  MBA Candidate
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  Ncontracts

  Jun 2023 - Aug 2023

  Product Marketing Intern

  Growth strategy, market sizing, and GTM for B2B SaaS business• Identified and sized $8M new market in wealth management space by analyzing industry reports and conducting interviews; presented findings and secured unanimous executive buy-in for market entry, defining Ncontracts' strategic planning and go-to-market strategy• Built go-to-market strategy targeting $500M to $15B investment management firms after detailed analysis of 10 key metrics for 15K+ SEC-registered investment management firms; strategy forecasted revenue increase of 13% over 5 years• Formulated and successfully gained approval from CMO and Chief Sales Officer for implementing growth strategy that aligned product strategy with customer needs by targeting new market segment with 2 key offerings from Ncontracts' 15-product suite Show less

• 

  Hulu

  Jan 2024 - Apr 2024

  Student Product Manager

  Worked cross-functionally with product, engineering, design, and customer success teams to identify major pain points and develop solutions to improve user experience and boost ad revenue for Small and Medium Business advertisers using the Hulu Ad Manager platform.• Identified root cause for high ad campaign abandonment by small and medium businesses on Hulu Ad Manager by analyzing 800+ customer support tickets and conducting interviews with advertisers, customers and customer success team • Prioritized potential solutions with engineering team by scoring on impact on user experience and drop-off rates and time to market• Secured Ad Platform team’s approval to build advanced NLP-based AI assistant to boost ad sell-through rates by 10% by illustrating user journey through high-fidelity Figma mockups and chatbot prototype built with Python, Streamlit, and OpenAI APIs• Created user personas, user stories, market research document, product requirements document Show less