Augustine Mwinzi

Experience

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  Vivo Energy

  Sept 2014 - Dec 2015

  Technical Sales Manager

  - Grew Mt. Kenya Sales out by the highest margin in 2 years. Index 115 in first 3 months and an aggregate of index 105 within the Fiscal Year. - Reduced sales team attrition from 44% to 25% in a period of 9 months. - Increased corporate brand visibility and awareness. - Designed seasonal marketing campaigns and additional promotions. - Tailored marketing campaigns to meet consumers purchasing habits and performance. - Enforced compliance of operational policies and procedures & statutory requirements. - Prepared marketing reports and project plans. - Charged with budget formulation and stewardship for the department; and - Coached & mentored direct reports to ensure excellent performance and effective succession plan. Show less

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  CITGO Lubricants

  Jan 2016 - Sept 2018

  - Oversaw Kenya, Uganda, Tanzania, Ethiopia, Nigeria, Ghana, Cameroon, Liberia, Gambia & Sierra Leone .- Reported to Market Strategy and Planning Leader EMEA.- Led design and execution of category and corporate strategy to win across channels, categories and countries delivering top-line growth and bottom-line profitability. - Developed and implemented retail performance standards based on trade and shopper understanding on marine lubes.- Drove Route-To-Market innovation that enabled L-City win sustainably in the market delivering distribution, pricing and in-store presence objectives on Lubricants- Whitespace Expansion: Identified business opportunities, developed investment proposals, secure funding and deliver objectives within budget and in line with stewardship principles on lubricants.- Capability Building: Developed sales team capability through on-the-job and classroom training. - Provided guidance and direction to distributor teams on lubricants.- Forecasting and Budgeting: Led quality sales, shipment, budget, distribution and price forecasting.- Developed a motul marine lubricants back to share leadership in all markets and delivered outstanding results in 1.5 years. This was the first time the brand did not lose share in 4 years.- Launched marine lubes pants in Kenya and Uganda with plans to launch in all other markets in place. This was launched behind consumer insights and is the engine growth for lubricants.- Envisioned and designed the detailed strategy (where to play- how to win) for the business to double in the next 3 years. First quarter of implementation project has delivered well above glide path. Show less

  • Head of Sales - East Africa

    Nov 2017 - Sept 2018

  • Lubricants & Distribution Manager - East & West Africa

    Jan 2016 - Oct 2017
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  Botachem Limited

  Oct 2018 - May 2021

  Country Sales Manager - East Africa

  - Reported to Director, East Africa.- Led a team of 10 Sales Managers direct reports, 30 Agronomists, Market Strategy & Planning Managers- Directed Country Strategy, designed and executed category and corporate strategy to win across channels, categories and countries delivering top-line growth and bottom-line profitability. - Developed and implemented retail performance standards based on trade and shopper understanding across Botachem Categories.- Led Route-To-Market innovation to enable Botachem win sustainably in the market delivering distribution, pricing, and in-store presence objectives.- Grew market share, Whitespace Expansion: Identified business opportunities, developed investment proposals, secured funding, and delivered.- Developed sales team capability through on-the-job and classroom training.- Provided guidance and direction to Botachem sales team to deliver corporate targets. - Forecasted and Budgeted: Lead quality sales, shipment, budget, distribution and price forecasting.- Led the country to develop an E-Commerce strategy ahead of Covid-19 physical stores lockdown. Delivering positive shares (+1pts vs YA at minimum) across all categories except 1.- Led the organization to a 100% training compliance for 100% of the sales organization. Show less

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  Ecolab

  Jul 2021 - now

  Sales Manager - Food & Beverage Division

  - Leading a dynamic sales, service, and business support organization.- Managing the Sales Budget of E. Africa, with an ambition and commitment to achieve growth rates and improve cooperation between sales, service, and business support.- Improving skills of the sales and operations teams: through professional trainings and field visits at key accounts.- Commercial guidance such as follow-up on pricing, orders, together with our customer service etc.; you will have P&L responsibilities and a budget.- Reporting to the IMEA F&B Division Lead, and together establish an action plan and sales targets, based on agreed strategies.- Launching new products, preparing strategic discussions on how to grow the business, etc.- Coaching and leading leaders of diverse professional backgrounds- Building and maintaining strong and long-term relationships with business partners in the designated territory.- Marketing and promoting the products in E. Africa.- Managing the technical support, who´s answering on all types of technical questions related to our products and service. Show less