Tori McGee

Experience

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  Marriott Hotels

  Mar 2008 - Jun 2011

  Supervisor, Front Office & Restaurants, Renaissance Vinoy Resort

  In this supervisory role, I honed my customer service and leadership skills, overseeing both front office operations and later restaurants. My experience here laid the groundwork for my later roles in marketing and brand management by developing my ability to manage teams, coordinate large-scale operations, and deliver exceptional service.During my time with Marriott I was selected by leadership team to teach a class on rebranding and the customer experience to over 300 employees.

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  Advantica Benefits

  Jun 2011 - Aug 2013

  Brand Manager

  As Brand Manager, I developed and deployed Advanticas' digital marketing strategy, establishing a strong online presence across Facebook, Twitter, and the company blog. I spearheaded content creation and email marketing campaigns via Mailchimp, ensuring consistent brand messaging. Additionally, I served as the SalesForce.com System Administrator, streamlining user training and system maintenance. My role also extended to event planning, where I organized client entertainment, trade shows, and health fairs, further amplifying our brand’s visibility. Show less

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  YMCA of Greater St. Petersburg

  Aug 2013 - Dec 2016

  Program Coordinator

  I led the Healthy Eating & Physical Activity (HEPA) Program across 25 elementary schools, fostering a culture of wellness in the Greater St. Petersburg community. My role involved designing engaging curriculum, coordinating program implementation, and collaborating with school and YMCA administrators to enhance children’s understanding of healthy lifestyles. Through this position, I developed strong project management skills and a passion for community-driven initiatives.

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  Visibility Management

  Feb 2014 - Feb 2017

  Marketing & Communications Manager

  At Visibility Management, I was able to help build the brand's voice and digital identity. I developed and executed comprehensive marketing strategies, designed and maintained the company website, and supported business growth by crafting compelling proposals. My role also encompassed public relations, where I handled all press releases, and managed key projects such as filing the company's logo with the USPTO and migrating our email systems. This position honed my ability to balance creative and technical tasks, ensuring cohesive and strategic brand communications. Show less

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  Marsh McLennan Agency

  Feb 2017 - now

  As a key member of the National Marketing and Communications Strategy team at Marsh McLennan Agency, I drive national growth by deploying innovative marketing strategies and leveraging both traditional and digital platforms. My focus lies in scaling the retirement and wealth business through data-driven go-to-market strategies and best-in-class marketing practices. I excel in promoting our knowledge-based brand, collaborating with cross-functional teams, building relationship and working with vendor partners, while ensuring Marsh McLennan Agency is a positioned as a leader in the retirement and wealth industry. Show less In my role as Regional Brand Manager for Marsh McLennan Agency's Bouchard region, I led a dynamic Branding, Communications, and Marketing team. I was instrumental in elevating the agency’s digital presence, crafting impactful community partnerships, and spearheading high-profile events. My responsibilities included overseeing web, design, SEO, social media strategy, events, client communications, and SalesForce administration. I also curated sponsorship opportunities that aligned with our brand’s vision, driving increased brand recognition and client engagement. Show less

  • National Marketing Manager, Retirement & Wealth

    Aug 2021 - now

  • Regional Brand Manager

    Feb 2017 - Aug 2021