Sarvani Emani

Experience

• 

  Virginia Commonwealth University

  Aug 2011 - Sept 2013

  Master's Research Student
• 

  Thermo Fisher Scientific

  Jun 2014 - now

  1. Targeted product promotions• Designed, published, and maintained promotional pods across multiple webpages.• Tracked customer engagement metrics quarterly to assess effectiveness and analyzed data to drive continuous improvement in promotional strategies.• Published strategic banners on product pages to drive customer awareness of products2. SEO Analysis• Conducted comprehensive SEO analysis and keyword research to enhance visibility on SERPs through targeted strategies and identified opportunities for webpage optimization to improve search engine rankings.• Project managed the refresh of web pages based on SEO analysis, coordinating updates to content, structure, and design to enhance search visibility and improve user engagement.3. Web Metrics tracking• Developed a web metrics dashboard for quarterly segment analysis of web traffic by product line, tracking key metrics like total visits, engaged visits, and add-to-cart actions to analyze customer purchasing behavior throughout their website journey.• Monitored clicks on promotional pods and related products, leading to strategic recommendations that enhanced utilization and effectiveness of marketing initiatives.4. Webpage Launches and updates• Spearheaded the launch of 200+ new product webpages and edited 300+ detail pages, managing timelines and collaborating with product management and web teams to enhance online visibility and accuracy.• Coordinated cross-functional initiatives to integrate product data and photos, optimizing product presentation and improving user experience through strategic grouping. Show less 1. Process Managementa. Certified as Process Manager representing R&Db. Facilitated Kaizens and process improvement workshops for R&Dc. Owned and facilitated R&D leadership visual management boards; assisted site leads in creating and maintaining Kaizens, A3 and targets to improve bowlersd. Drove continuous improvement culture by improving KPIs and establishing problem solving capabilitiese. Collaborated with the site lead and senior process managers to achieve process improvement maturity level certification2. Strategy Development & Program coordinationa. Curated target clusters for validation to leverage both the current trends in biology and market-capitalizing opportunities, and designed quarterly program proposalsb. Led internal group and spearheaded visual data metrics representationc. Provided status reports on progress of projects at Tier III leveld. Forecasted program health, identified potential program risks, and constructed timely mitigation plans from an R&D perspectivee. Designed and maintained a program database collaborating with an external vendor3. Market and Business DevelopmentCreated digital media content and collaborated with the global marketing team on product awareness strategies:a. Application notes b. Infographics and flyers c. BioProbes Journal of Cell Biology Applications d. Overview pages on website e. Blog posts (Life in the lab magazine)f. Quarterly Newsletters (antibody-insider-newsletter)g. eLearning series for validation methods (antibody-validation-elearning)h. eBook on validation strategies (Knowledge-briefing) Show less Strategy Development- Curated target clusters for validation to leverage both the current trends in biology and market-capitalizing opportunities, and designed quarterly program proposals- Identified and initiated cross-selling opportunities between business units resulting in higher web traffic traction towards the antibody product lineMarket and Business DevelopmentCreated digital media content and collaborated with the global marketing team on product awareness strategies:- Application notes and white papers (Phosphorylation)- Quarterly Newsletters (antibody-insider-newsletter)- eLearning series for validation methods (antibody-validation-elearning)- eBook on validation strategies (Knowledge-briefing)Program Coordination- Represented R&D at the program level and tracked quarterly deliverables - Led internal group and spearheaded visual data metrics representation- Provided status reports on progress of project at a tier III level (with Director of R&D)- Forecasted program health, identified potential program risks and constructed timely mitigation plans Show less Validation and Verification of Antibodies- Optimized buffer systems and improved protein extraction efficiency- Performed western blotting, immunofluorescence and ELISA- Implemented process improvements and applied lean methodology to laboratory routines and protocols High-throughput Recombinant Monoclonal Antibody Library Screening - Streamlined western blotting workflow suited to a more high-throughput environment- Analyzed antibody developmental failure trends and revised strategy to improve high-confidence passes Immunoassay Development – Luminex platform- Developed the Human 35-plex and 10-plex cytokine detection kits- Proficient in handling the Luminex 100/200 analyzer and the MAGPIX Multiplex instrument Show less

  • Product Management Specialist (Digital Content)

    Oct 2021 - now

  • Senior Scientist II and Process Manager

    Apr 2021 - Dec 2021

  • Scientist II and Process Manager

    Jun 2018 - Apr 2021

  • Scientist II, Protein Biology

    Apr 2017 - Jun 2018

  • Scientist I, Molecular Biology

    Jun 2014 - Apr 2017