Nikhil Patel

Experience

• 

  ASHIDA Electronics

  Jan 2018 - Oct 2018

  Site Commissioning Engineer

  I worked here as a Site commissioning engineer. My job role here was to execute the installation, commissioning and troubleshooting activities for our company's Electrical Substation Automation hardware products. I got to worked on Electrical Substation Automation products like different kinds of electrical protection relays and electrical substation scada systems.

• 

  Siddigital

  Apr 2019 - Sept 2020

  Digital Marketing Executive

  Supporting the Founder of the company with the Digital Marketing work. Got trained in Digital Marketing in the company itself and since then I have gained Basic to Mid-level working experience in Search Engine Marketing SEM), Social Media Management and Search Engine Optimization (SEO).

• 

  Mosil Lubricants Private Limited

  Oct 2020 - Feb 2022

  Digital Marketing Executive

  - Planning & implementing end-to-end B2B digital marketing strategy with a focus on lead generation.- Competitor research and analysis- Wordpress website designing, Maintenance & management of Website(s), Domain, Hosting, and Email.- Ideate and Execute website SEO (Keyword research, On-page, Offpage, Technical SEO, Content optimization)- Managing company's social media activities (Content development, Social media calendar plan, Post scheduling, Engagement activities, Meme marketing)- Deploy successful B2B Email Marketing and Paid Marketing campaigns on Google Ads and LinkedIn Ads.- Manage and Coordinate with Graphic Designer, Sales-Support Team, and Technical Support team.- Salesforce CRM-Website integration for lead management.- Vendor selection and management.- Conducted monthly, quarterly and yearly KPI, GA, GSC & Ubersuggest reports.- IndiaMart, TradeIndia, and Justdial/JDMart lead generation experience- Hands on experience on HubSpot, AHREF, Ubersuggest, Sales QL, WhatsApp Marketing Software, LinkedIn Sales Navigator.- Direct reporting to Manager & Director. Show less

• 

  Testbook

  Mar 2022 - Dec 2023

  As an SEO Manager at Testbook, I am responsible for leading and implementing effective search engine optimization strategies to drive organic traffic, improve search rankings, and enhance the overall online visibility of the company's UPSC & State PSC exam category pages. By closely monitoring performance metrics and staying up to date with SEO trends, I strive to continuously optimize our digital presence and contribute to the company's growth and success.

  • SEO Manager

    Apr 2023 - Dec 2023

  • Senior SEO Executive

    Mar 2022 - Apr 2023