Katlyn Kaiser

Experience

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  Angelo's Italian Ice & Gelato

  Feb 2012 - Mar 2015

  Vendor

  Angelo's is a local company who sells Italian Ice and Gelato at events around town. They also sell their product at Walmart and AJ's Fine Foods.- Venue Sales for Baseball Spring Training- Venue Sales for ASU and UofA Football- Venue Sales for Chandler Public Pools- Venue Sales for Scottsdale Culinary Festival- In Charge of set up and tear down of stand. - Count product and money to keep track of sales- Run birthday parties at the pools- Create orders based on needs of stand. Show less

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  Five Ultimate LLC

  Jan 2014 - May 2014

  Brand Ambassador

  - Promote Five Ultimate at the tournaments we attended. - Represent Five Ultimate and their brand. - Promote a fun environment. - Promote Five by giving out Five gear to opposing teams.

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  TEGNA

  Nov 2014 - Sept 2018

  Enterprise account managers are responsible for managing the business relationships with our organization’s multi location accounts. Also functions as the strategic product and service lead with external and internal partners for a variety of digital products and accounts. This involves initial relationship building and working alongside internal sales reps to manage and grow a client's business. As the primary point of contact for clients, the AM is instrumental in the on-boarding of new accounts, ensuring that marketing objectives are accurately identified prior to campaign development. As the strategic manager, an AM monitors campaign performance, works with internal product support teams and makes data-driven recommendations for optimization to meet the client’s digital marketing objectives. Show less A Digital Account Manager functions as the strategic product and service lead with external and internal partners for a variety of digital products and accounts. This involves initial relationship building and working alongside internal sales reps to manage and grow a client's business. As the primary point of contact for clients, the AM is instrumental in the on-boarding of new accounts, ensuring that marketing objectives are accurately identified prior to campaign development. As the strategic manager, an AM monitors campaign performance, works with internal product support teams and makes data-driven recommendations for optimization to meet the client’s digital marketing objectives. Show less Lead and facilitate the end-to-end workflow of projects from inception through completion. As a crucial member of the Client Services Team, I am responsible for managing day-to-day activities resulting in successful project delivery on time and within budget for a wide variety of accounts.- Facilitates initial set-up using CRM interface and monitors progress throughout all phases of the project lifecycle, including detailed timing/scheduling of tasks & milestones, resourcing, tracking, change management and quality control.- Works closely with Account Management to coordinate fulfillment efforts between Client Services and Fulfillment Teams.- Ensures that discovery materials are received from internal teams, as well as digital assets required from clients for project initiation.- Sets clear priorities and expectations for tasks/deliverables across teams accountable for work, communicating clearly to all stakeholders, providing proper updated materials/documentation as needed and following up on action items.- Identifies risks and seeks partnership from internal teams to assist in prioritizing and resolving issues.- Identifies where altered requirements will involve extra time and/or resources and communicates implications to all stakeholders.- Enforces quality control process and product testing prior to and after deployment- Responsible for identifying process breakdowns, continually reviewing and revising procedures and objectives as needed to improve operations between the account management and fulfillment teams.Won three Value Awards Show less Work with SEO team on assisting with search engine optimization, maps location claiming and set up, reporting, and client management for the portfolio of clients.- Optimize Google Maps listings- Organized and Solved Maps Client Errors - Call Google to claim and verify listings- Pull monthly Google Maps reports- Pull weekly Google Analytic reports- Run citations and syndication for clients- Run keyword audits for clients- Revamp and run blog for client guest posts- Created 42 Logos for Blog Network Show less

  • Enterprise Account Manager, G/O Digital

    May 2018 - Sept 2018

  • Digital Account Manager, G/O Digital

    Jun 2017 - May 2018

  • Digital Project Manager, G/O Digital

    Apr 2015 - Jun 2017

  • SEO Associate, G/O Digital

    Nov 2014 - Apr 2015
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  PREMION

  Sept 2018 - now

  Continue to manage the Gray broadcast relationship. - Manage assigned account management team, providing guidance, support and evaluation for all team members.- Serve as initial management point of contact for partner/client escalations.- Conduct regular 1:1 and team meetings with direct reports to review client business and team goals and progress; communicate regularly with Senior Client Services Manager to provide updates.- Collaborate with internal teams to build lines of communication for exchange of open ideas and problem solving.- Partner with assigned Account Managers to participate in planning discussions for new and existing orders; recommend strategies or changes based on history and best practices.- Review and provide feedback on new collateral and other sales documentation and new product offerings- Collaborate with internal teams on account set-up to ensure accuracy in targeting, allocation, etc. Pre-empt and/or act quickly to mitigate errors or other issues.- Collaborate on make good process with account managers and internal teams, when needed.- Establish and monitor the execution of QA process for key accounts. Show less Work with Gray's Broadcast entities to expand their robust client list in the OTT space through partnerships with Sling, Roku, Scripps, A&E, and numerous other platforms utilizing our ad servers.- Partner with Sales, Planning and Operations teams on all aspects of campaign planning, launch execution, optimization and post-campaign recaps for strategic clients.- Collaborate with designated sales team to provide a high level of customer service by means of daily interaction with existing agency contacts and client partners.- Establish customer KPIs and work with internal partners to measure progress and proactively address issues as they arise; advocate for client in internal stakeholder conversations.- Develop and deliver business reviews that highlight key wins and opportunities; prepare weekly and monthly delivery reporting; identify new strategic opportunities for existing customers and make recommendations for implementation.- Own client communication as necessary with any custom implementations – website pixel implementation, first party data onboarding, custom reporting needs, etc.- Mentor account management colleagues on role-specific best practices; work with CS Management team to create and present training materials. Show less Managed the day-to-day operations of TEGNA accounts by working with our sales counterparts to develop, execute and manage OTT campaigns.- Partner with Sales, Planning and Operations teams on all aspects of campaign planning, launch execution, optimization and post-campaign recaps for strategic clients.- Collaborate with designated sales team to provide a high level of customer service by means of daily interaction with existing agency contacts and client partners.- Establish customer KPIs and work with internal partners to measure progress and proactively address issues as they arise; advocate for client in internal stakeholder conversations.- Own client communication as necessary with any custom implementations – website pixel implementation, first party data onboarding, custom reporting needs, etc. Show less

  • Client Services Manager

    Jul 2021 - now

  • Senior OTT Account Manager

    Mar 2020 - Jul 2021

  • OTT Account Manager

    Sept 2018 - Mar 2020