Velia Palumbo

Experience

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  Ferrarelle SpA

  May 2005 - Jul 2005

  Trade Marketing Intern
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  Henkel Italia

  Jan 2008 - Sept 2008

  Brand Management Intern
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  American Express

  Oct 2008 - now

  I manage the external agencies channel with a focus on new merchant acquisition, and overseeing all aspects of compliance and governance related to payment services regulations.Activities and Responsibilities:- Definition of sales target and performance monitoring (acquisition, activation, and volumes)- Negotiation agreement with large clients and management of customized commercial conditions- Budget management for compensation, training, and marketing activities- Collaboration with marketing and payment consulting to create customized solutions for clients. Show less Planning and implementation of sales strategies in a B2B environment as well as building strong relationships with corporate customers.Activities and responsibilities:- New Customer Acquisition (SMEs and Corporate) through referrals, digital channels, events and trade fairs- Management of the relationship with existing customers for lead generation activity- Market analysis, sector trends and sector studies to identify new business opportunities- Collaboration with marketing and CRM teams for tailored marketing campaign Show less Relationship management with Banks in order to develop new business opportunities, maintain and strengthen existing relationships and ensure high quality service to customers.Activities and responsibilities:- Coordination with Private Bankers and Financial Advisors to promote credit cards- Collaboration with Digital Team and CRM Team of bank partner to create digital acquisition campaigns- Training management, on-the-job support and definition of communication strategies- Market analysis and identification of potential customers or cross-selling and up-selling opportunities within the existing customer portfolio Show less Product Lifecycle Management from intial concept to sales strategy, up to performance management. Relationships management of Cobrand partners (Alitalia, Italo, Payback).Activities and Responsibilities:- Monitoring of acquisition campaign performance and portfolio metrics- Analysis of customer behavior via CRM, with a focus on average spend, card activation and attrition- Collaboration with acquisition teams, marketing, and partners for integrated communication strategies- P&L management, cost control and ROI optimization Show less Definition and management of a clear, consistent, and effective product communication strategy. Management of a team focused on communication activities for all products, ensuring that all the informations are aligned with business objectives and market needs.Activities and Responsibilities:- Definition and management of the ATL and BTL communication plan for different customer segments- Marketing Strategic Planning to promote spending, engagement, and customer retention- Analysis of communication performance (open rates, CTR) and related optimizations- Management of creative agencies and the communication budget Show less

  • National Channel Sales Manager

    Mar 2024 - now

  • Sales Manager B2B

    Mar 2022 - Feb 2024

  • Bank Account Development Manager

    Jan 2020 - Feb 2022

  • Cobrand Product Manager

    Jan 2019 - Jan 2020

  • Product Communication Team Leader

    Apr 2017 - Dec 2018

  • Cobrand Marketing Senior Executive

    Oct 2013 - Mar 2017

  • Key Account Executive

    Sept 2010 - Oct 2013

  • Marketing Coordinator

    Oct 2008 - Sept 2010