
Benn Rayner CF APMP
Marketing and Business Development

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About me
APAC Panel Manager - A&O Shearman
Education

Copenhagen Business School
2014 - 2014Bachelor of Commerce (B.Com.) Marketing, Branding and Entrepreneurship
Curtin University of Technology
2012 - 2015Bachelor of Arts (BA) and Bachelor of Commerce (BComm) Marketing, Internet Communications
The University of Western Australia
2020 - 2021Graduate Certificate Business Psychology
Experience

Envious Hair and Beauty Culture
Jan 2011 - Oct 2014Marketing and Business DevelopmentAt Envious my role includes working closely with the owner and management to implement key marketing and business strategies. This position encourages active learning, applying knowledge learnt through my degree and using it to foster growth in a small business. This includes generating new marketing initiatives for newspaper and social media release

Eclectori
Jan 2013 - Jan 2013Freelance Public RelationsI worked with the team at eclectori.com to develop a press and poster release for their involvement with the city of Joondalups Urban Couture 2013 fashion show. This role included liaising with the client and working to a brief set by the girls at eclectori.

Muse Bureau
Aug 2013 - Nov 2013Public Relations InternAt Muse Bureau I worked closely with the company director, specifically on Open House Perth, an architectural and design event that is globally celebrated. From inception through to completion, my tasks included event planning, liaising with clients and setting up appropriate interviews. I also worked on media releases as well as targeting specific major media outlets for short run opportunities. At completion it was my duty to prepare the event evaluation. During my time at Muse Bureau I assisted with other events, generally working in a fast paced environment, delivering technically astute media releases and event information. Show less

Antz Inya Pantz Coffee Company
Dec 2015 - May 2019My focus is on building the Cafe service side of the business, economically as we progress from a small to a medium size enterprise and environmentally as we focus on an industry leading sustainability practice. Taking e-commerce for Antz and building it from the ground up. Implementing market penetration and growth strategies to ensure value stream success.Working closely with the ADAPT cultural framework, my position oversees the financial viability and implementation of cultural leadership throughout the organisation. Stakeholder management both vertically and laterally across the business ensures stakeholder satisfaction surpasses objectives. Show less My role at Antz encompasses curating the brand story of Antz across three doors. Other SBU's include corporate and customer bean sales, cold brew (cold coffee) sales and the in-house roastery. Using multiple channels to increase awareness and enable consumer interaction, my main focus is to increase performance of the newest outlet in Fremantle, WA. This includes liaising with local stakeholders and councils while generating initiatives to engage consumers and interest groups. Training development ensures consistency across all doors, with employers having the same high standard of service. I have developed a training manual that unifies our values and standards that can be used across outlets as well as transitioned to our clients for on-site training and development of skills. Show less
Strategic Business Development & Team Lead
Jul 2018 - May 2019Cafe Development & E-commerce Director
Jul 2016 - May 2019Brand Management and Training Development
Dec 2015 - Jul 2016

Double N Consulting
Mar 2016 - Jul 2024OwnerIn my spare time I help small businesses develop strategies to achieve their goals. This ranges from:- Cultural and team development- Digital marketing- Social Media- Business development- Grant and tender writing.It is my aim to help start ups and those that can't afford the big guys to make their businesses better.

Pryzm Agency
Apr 2016 - Jun 2016Content CreatorI spent 3 months at Pryzm growing client content across multiple social formats. Working closely with clients and the managing director, my role included curating information and designing story for individual business needs.

BidWrite
Jun 2019 - Sept 2022Bid Consultant | Community Impact OfficerBidWrite is Australia’s leading specialist tendering consultancy, bringing together tender response (seller) and tender request (buyer) expertise in one organisation.Clients range from small businesses to multinationals across industries as diverse as construction, health, oil and gas, energy, information technology, defence, finance, hospitality, telecommunications and resources. We engage with companies that work directly in these industries as well as companies that service these industries. Show less

The Essentials Collective
Sept 2019 - Nov 2021Board MemberTEC Inc. is a unique and inspiring West Australian not-for-profit organisation that provides people in need with essential every day items. In a world where it's easy to take basics for granted, TEC Inc asks the general public for a donation of goods twice a year in June and October.TEC Inc. has two main projects; Essentials for Women and Basics for Blokes. We are the first charity in Australia to provide sanitary items, underwear and essential toiletries to people in need. We have raised over 170,000 items for women in Western Australia who are homeless, in crisis accommodation and are disadvantaged in our community. Show less

Allen & Overy
Sept 2022 - May 2024Senior Pursuit Executive
A&O Shearman
May 2024 - nowA&O Shearman is built to achieve unparalleled outcomes for our clients on their most complex multijurisdictional matters. I help our lawyers win work and develop strategically important panels. The Asia Pacific region is rapidly growing and we have the opportunity to work with the world's most influential and innovative clients. A&O Shearman | Ready for anything. Anywhere. A&O Shearman is built to achieve unparalleled outcomes for our clients on their most complex multijurisdictional matters. I help our lawyers win work.
Asia Pacific Panel Manager
May 2024 - nowSenior Pursuit Executive
May 2024 - Jul 2024
Licenses & Certifications
- View certificate

Bid Accelerator
BidWriteSept 2022 
APMP - Foundation
APMPDec 2019
Everything DiSC® - Workplace (Team Development accreditation)
Intégro Learning CompanyMar 2018
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