Veronica Sigurdson

Experience

• 

  Vivianna Day Spa

  Jan 2014 - Apr 2014

  Marketing Manager

  -Analyzed current and potential clientele for more effective usage of social media, website, and email promotions -Participated in buying decisions based on proven market demand-Assisted with interviews and employment policy changes -Developed a thorough knowledge of the complete workings of small business operations

• 

  Alcatel-Lucent Enterprise

  Sept 2014 - Dec 2014

  Integrated Marketing Assistant

  -Gained key insight on the inner workings of marketing teams within an international organization when keeping the product and solution roadmaps updated-Attended daily global conference calls regarding all company marketing and communications decisions-Participated in testing and planning for implementation of new HR systems and modules-Constructed the monthly company-wide marketing newsletter-Enhanced my project management capabilities when supporting launches, and the reorganization of the marketing resources page -Ensured the action registries, execution plans, and KPI tracking spreadsheets were up to date, and shared through the appropriate intranet pages-Authored blog posts on implementing network solutions that were posted and shared on the company’s blog and social media pages-Developed content curation skills through the use of Curata, and while coming up with more ways for the organization to utilize this resource-Participated in key branding discussions for the 'new company' Show less

• 

  Giant Tiger

  Apr 2015 - Aug 2015

  Grocery Store Brands Buying Associate

  -Worked with the Grocery Buying team to manage store brands-Involved in vendor relations, sourcing, analysis, strategy execution, productivity of space, and store brands-Tested new items when deciding which products to carry-Coordinated artwork development with vendor and internal marketing-Conducted quality assurance testing and created a testing schedule-Developed product assortment and points of leverage to use in negotiations-Ensured all activities contributed to company and category goals-Executed ‘to market’ strategy for new items from conception to shelf-Created a training plan for future hires Show less

• 

  Veronica Sigurdson Consulting

  Oct 2016 - Aug 2018

  Marketing and Communications Strategy Consultant

  - Worked with businesses on customer acquisition and retention campaigns including a beauty and wellness company by establishing a digital mailing list of 5,000 and increasing sales through marketing efforts in one year - Created branding strategies for companies including an accessibility consultancy- Transitioned a fashion retailer from a brick-and-mortar store to include e-commerce - Effectively managed and worked with project related teams and contractors to achieve client goals

• 

  Petra Karthaus

  Oct 2016 - Mar 2018

  Retail, Marketing and Buying Associate

  -Evaluated and managed new strategic business opportunities-Managed online and print advertising budgets-Designed web and social media content, including monthly newsletters and promotional calendars-Planned and organized special events-Worked with management to identify trends and developments that might influence decisions and strategies

• 

  Argyle

  Sept 2018 - Jun 2022

  - Promoted to the Consultant level as part of three promotions in under three years, managing several key client accounts - Developed the international marketing strategy for a Canadian seafood organization increasing sales to Europe and Asia - Organized industry award-winning USDA Agribusiness Trade Mission to Canada entailing high-profile receptions and over 300 B2B meetings working with team members in Canada and the U.S. - Developed and led the first ever virtual international trade mission for the Southern U.S. Trade Association - Attained triple the Canadian sales goal for a U.S. trade association by securing quality trade contacts - Achieved a reach of over 12 million in one month of intensive media relations for a Canadian health practitioner association encouraging Canadians to seek out this health expert over others- Positioned global edtech company as a thought leader on tech-enhanced learning among investors, corporate buyers, parents and teachers in Canada through PR efforts- Consistently exceeded goals for Canadian consumer focused programs for U.S. and EU commodity groups through digital promotions- Supported multiple successful new business pitches by presenting industry-leading case studies- Mentored Argyle interns and team hires Show less

  • Consultant

    Jan 2021 - Jun 2022

  • Associate Consultant

    Sept 2019 - Jan 2021

  • Account Coordinator

    Jan 2019 - Aug 2019

  • Intern

    Sept 2018 - Dec 2018
• 

  VS Consulting

  May 2023 - now

  Growth Strategy Consultant
• 

  Giraffe Foods Inc.

  Nov 2023 - Nov 2024

  Marketing Manager
• 

  Symrise AG

  Nov 2024 - now

  Marketing Manager, Foodservice