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Shane O'Quinn

Shane O'Quinn

Public Relations Specialist

Followers of Shane O'Quinn494 followers
location of Shane O'QuinnOttawa, Ontario, Canada

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  • Timeline

  • About me

    Lead-gen specialist

  • Education

    • MarketMotive

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    • MarketMotive

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    • Canadian Marketing Association

      2009 - 2009
      E-Marketing Certificate E-Marketing

    • Humber College

      1999 - 2000
      Public Relations Diploma Public Relations

  • Experience

    • United Way

      Jan 2000 - Jan 2002
      Public Relations Specialist

      Responsibilities included developing / maintaining media relationships, tracking local news, pitching story ideas and responding to press inquiries. Brainstormed and developed public relations strategies to support marketing events through press releases, media mailers, press conferences, briefings, interviews, press kits, website, presentations, videos, brochures, annual reports, newsletters and news releases. Raised community awareness by 40%, reaching 50,000 residents across Kingston and generating publicity valued at $60,000 by coordinating and executing successful public relations and marketing events.Increased attendance of marketing events by 20% by designing / producing flyers, posters, newspaper ads and brochures for community-wide distribution. Generated publicity valued at $15,000 by pitching story ideas to media outlets, organizing member agency interviews with media and launching United Way Corner with Television Cogeco. Show less

    • Origenere Corporation

      Jan 2010 - Jun 2010
      Search Marketing Consultant, North America

      Responsibilities include expanding customer base through search marketing activities such as link building, on-page optimization, keyword research, copywriting, competitive analysis, information architecture, usability and accessibility.

    • United Way

      Jun 2010 - now
      E-marketing Manager

      Increased targeted traffic to website through search marketing and social media activities such as link building, on-page optimization, keyword research, copywriting, competitive analysis, information architecture, usability and accessibility.Developed and Implemented communications plan to promote United Way events and initiatives; utilized all public relations tactics for free or low cost promotion. Executed social media strategies to increase awareness and user engagement on Facebook, Twitter, YouTube and Flickr. Show less

    • Growth Optimizer

      Jan 2013 - now
      Founder

      Proven Lead Generation for Doctors - GET MORE CLICKS, CALLS, & PATIENTS

  • Licenses & Certifications