Sam Martin

Experience

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  MODERNEDGE PROMOTIONS

  Jan 1994 - Jan 2000

  Graphic Designer/Marketing

  Initiated new business relationships and maintained client databaseResponsible for all Online Media development and analysis.Clients included Cerulean Entertainment

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  Video Chat

  Jan 1999 - Jan 2001

  Supervisor

  Managed the night shift for a pioneer in online videochat technology.

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  WEBKREW INC

  Feb 1999 - Jun 2002

  Team Leader

  Project Development/MarketingA multi-faceted leadership role in which I managed the sales and marketing; Managed the ad sales for the network of sites, increasing revenue on traffic into and out of site networksManaged the delivery and tracking of eNewsletters for clients through NaughtyMailAssisted in the design of a proprietary tracking system that accurately monitors banner placements and sales across portfolio of sites.

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  ShiverMedia

  Jan 2002 - now

  Owner

  Digital Storytellers... Bringing your brands story to life through design, imagery & words carefully crafted to attract & engage your audience

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  SLIDINGGLASS

  Jan 2004 - Aug 2008

  Personal Projects

  Online Magazine focused on H2O Action Sports SlidingGlass was conceptualized and implemented by Shivermedia.com as a means of focusing on the action sports Surfing and Wakeboarding. Featuring weekly photo and video updates, articles on riders, equipment suppliers and events through North America.

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  Big Antenna Media Inc

  Jan 2004 - Jan 2005

  Marketing & Research

  Worked to provide in depth market research for sectors of the entertainment industry.Researching cable access marketing, online web marketing metrics and providing detailed information about the entertainment industry, the players, the public vs private companies.

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  DCM Inc (Double Click Marketing)

  Jan 2007 - Jul 2009

  Project Manager

  DCM is a management company which builds online divisions from the ground up. We design databases and content management systems, affiliate programs, SEO and web-optimized sites, and market them for our clients.In addition to web development, we also consult for companies with existing infrastructure looking to improve their web presence, upgrade their technology, or need help with marketing.Project Manager responsible for overseeing the development dynamic websites from conception through implementation and management; Graphic Design for digital marketing collateral (banners, page ads), landing page templates, WordPress blog sites, HTML/mark up Affiliate management and support, developing traffic resources and optimization for search engines, newsletter set up and delivery Show less

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  KWWWO

  Jan 2010 - Jan 2010

  Marketing Manager

  Developed a marketing plan and implemented strategies to improve web property trafficCreated reports that showed regular traffic flow and revenue from traffic through company web properties.

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  Mammoth Financial Services Inc.

  Jan 2011 - Mar 2013

  Digital Media & Marketing Manager

  Email Marketing Design and Management

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  Rypl.com

  Nov 2011 - Mar 2015

  Sr. Digital Marketing Manager

  Strategy & Operations: Providing intelligent and meaningful contributions to the development of the company’s strategic plan.Translating company's business goals into strategic marketing objectives, identifying opportunities for growth in CRM/Email Marketing, social Media and Brand Relations.Campaign Development & Optimization: Work with team to manage and develop online contests and promotions supporting internal initiatives distributing owned content across email and social media channels.Identify opportunities to measurably improve marketing campaigns. Manage the full process; from idea conception to campaign launch including A/B testing and performance optimization.Competitve Intelligence: Monitor the market space, competitive landscape, industry trends, and third party data sources to constantly identify new opportunities and / or potential threats.Systems Development: Develop processes and infrastructure for the team to create efficiency and profitability for the business. Show less