Hans Swaelens

Experience

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  Panasonic

  Apr 1996 - Apr 2001

  o Product Manager for the total Visual product group (TV, DVD, Camcorder & VCR)o Co-ordination between the Belgian office and the European Marketing Head Office for all consumer products o Management of yearly business- and marketing plans, the market analysis, the creation of the product line-up and the forecast and purchase of the productso Responsible for price setting and margin, as well as for marketing- and promotion actionso Creation of the local ATL and BTL campaigns, in co-operation with the agencies

  • Product Manager - Visual products (TV, DVD, Camcorder & VCR) Belgium & group coordinator

    Jan 1999 - Apr 2001

  • Product Manager Camcorder & VCR

    Apr 1996 - Apr 1999
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  Ingram Micro Belgium

  Jan 2001 - Jul 2003

  Product Manager IBM, Acer, Packard Bell & Xerox

  o Project leader Venture Tech+ (program for SMB-market)o Responsible for purchase and inventory and all marketing activities with the vendors

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  Samsung Electronics

  Aug 2003 - Jan 2015

  o Development and execution of the sales and marketing strategy, target setting, purchasing, price setting and sales promotionso Monthly planning and revision of marketing budgets and sales budgets by customero Management, driving and coaching of the dedicated DI sales employees o Management of yearly, quarterly and monthly marketing and sales plans o Developed retail partner program and a European Best Practice in photo retail market o Starting new business of Compact System Camera, Digital Still Camera and Camera Smart Phone in the Benelux marketo Managed purchasing, pricing, marketing and sales strategy according to the guidelineso Daily reporting to headquarters in South-Korea and UK o Starting new business of decoders for digital TV in the Benelux marketo Liaison between Samsung HQ/EHQ, the middleware manufacturers and the operatorso B2B sales to all Benelux Cable Operators. Organized co-promotions and mutual eventso Result : 1 Million STB units sold via operators and retail in the Benelux o Product Marketeer for DVD, Blu-ray, Camcorder, HTS & MP3 for the Benelux marketo Responsible for product marketing strategy, purchasing, price setting and sales promotions

  • Sales & Marketing Manager Digital Imaging Benelux

    Aug 2015 - Jan 2015

  • Marketing Manager Digital Imaging Belgium

    Jan 2012 - Jul 2015

  • Marketing Manager Digital Imaging Benelux

    Jan 2009 - Jan 2011

  • Sales & Marketing Manager Digital STB (Set Top Box) Benelux

    Jun 2006 - Jan 2008

  • Product Marketing Manager DVS (Digital Video Systems) Benelux

    Aug 2003 - Jan 2006
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  NIKON Belux, Branch office of Nikon France S.A.S.

  Jun 2016 - now

  Marketing Manager Benelux

  o Managing the Benelux marketing team and define the role of each team membero Managing all marketing and communication activities within the marketing department: media planning (offline and online), public relation, digital activities (social media, CRM, content production), trade marketing, events & sponsoring, product management, market analysis & planningo Overall responsibility for brand management and corporate identity on the Benelux marketo Developing the marketing strategy in line with company’s objectiveso Overseeing the company’s marketing budgetso Prepare market analysis and examine market datao Monitor and report on effectiveness of marketing campaignso Responsible to select, brief and monitor the daily work of local partner agencies o Maintain effective internal communications to ensure that all relevant company functions are informed of marketing objectiveso Participate to European marketing and communication projectso Participation in the development of the annual sales planning for Benelux in terms of volume, product mix, revenue and profit Vis mindre