Tracy Nguyen

Experience

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  Vinhomes

  Jun 2017 - Aug 2017

  Communications Intern

  Vinhomes, the largest commercial real estate developer in Vietnam and a subsidiary of Vingroup, one of the largest conglomerates in Vietnam, provided me with valuable and hands-on experience. My responsibilities included:- Assistesd the Communications Lead and team in executing targeted communication strategies and plans- Contributed to brainstorming sessions and supporting the planning and logistics of events, particularly the Company's 25th Anniversary celebration, in coordination with external agencies- Wrote content for the company's bi-monthly publication and email newsletters, where I conducted in-depth research and produced articles on a variety of topics- Utilised Adobe Illustrator and other Adobe tools to design visually appealing materials, including posters, social media graphics and infographics for the internal communications platform Show less

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  FPT Telecom

  Feb 2019 - Apr 2019

  Communications Intern

  FPT Telecom, a subsidiary of FPT Corporation—one of Vietnam's largest information technology service companies—specializes in providing IT products and services. During my time in this role, my key responsibilities and achievements included:- Assisted in and coordinated the production of media materials and events, such as OKR and Seasonal Campaigns- Filmed and edited videos and other media content- Wrote and edited content for PR articles, weekly publications,... and managed visual content for the company's communication channels- Organised programs, events and activities in collaboration with various departments, divisions, and key figures at FPT TelecomI received an 'Excellent' performance evaluation and was subsequently offered a full-time position. Show less

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  FiinGroup JSC - Financial Information, Business Information, Market Research & Credit Rating

  Aug 2019 - Sept 2020

  Marketing Associate

  FiinGroup is a leading integrated service provider of financial data, business information, industry research, credit rating reports and other data-driven analytics services.- Managed social media performance (Facebook, LinkedIn, Youtube, X and communities) and communication content development; conducted keyword research and wrote SEO blog content optimised for top-performing keywords- Collaborated with the Marketing Manager to develop and execute an integrated marketing communication plan for the first B2C software- Supported Digital Marketing Lead to set up digital marketing campaigns (Meta ads, Google ads); collected data and tracked the performance to create reports, such as conversion rate- Managed and segmented an email list of up to 1,000 contacts, creating targeted content for campaigns using Mailchimp- Developed and maintained a PR list of 100 contacts, expanding the PR network by 20% and securing media coverage on VTV, Nikkei,..; represented the company at sponsored events and community activities to enhance brand image and CSR efforts- Worked with in-house designers, Sales and CS teams and external agencies to produce sales enablement materials (videos, brochures, one-pagers,...)- Orchestrated company’s offline conference (150 attendees) and 5+ virtual events; handled venue bookings, logistical organisations and promotional campaigns- Redesigned and developed a new website using WordPress through collaboration with the Dev team, with responsibilities including managing the seamless upload of all submissions to the website while conducting proofreading and performance audits- Streamlined digital display advertising campaigns in partnership with industry agencies; owned the invoicing process, controlled budgets and negotiated to lower campaign costs by 35% Show less

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  TomoChain Lab Pte. Ltd.

  Oct 2020 - Aug 2023

  TomoChain is a leading Fintech company in Vietnam, specialising in the development of Web3 applications and DeFi products for both local and global markets.​​​​ TomoChain partners up with various notable key players within the field: The Vietnamese Ministry of Education and Training, Binance, Chainlink, Injective Protocol,...- Led a cross-functional team of 4 to execute marketing communications campaigns, driving user acquisition - Managed social media platforms; formulated and oversaw a comprehensive content strategy and production to boost product knowledge and educate users across X, Telegram, Discord, Facebook, forums, YouTube, the website and email marketing, increasing social media followers by 30K- Encouraged customers' community participation through incentivised programs and marketing tactics, including CTAs, embedded links and storytelling while providing support along with customer journeys- Led the website redesign in collaboration with the in-house team, using Figma and Whimsical to enhance the user interface and experience while ensuring it aligns with the brand- Actively sought and established strategic partnerships with influencers within the Fintech and blockchain sector to amplify brand reach while managing negotiation on quotes and pricing- Researched, reached out and established partnerships with businesses sharing the same target audience and product line- Oversaw the end-to-end content and design process for a wide range of engaging marketing collateral (infographics, brochures, banners, case studies and merchandise)- Controlled the budget for marketing campaigns, influencer marketing and event organisation Show less - Developed and implemented social media content strategies; managed social media handles - Crafted and performed new product launch plans, and go-to-market strategies with 2 flagship products- Contributed to marketing strategy development; implemented a series of promotional events and social campaigns throughout the product launch, enhancing platform sign-ups- Devised and organised user-focused campaigns and events (online & offline) to attract and engage users; worked with designers to promote campaigns through multimedia content, growing website visitors by 85% and social media profile visits by 67%- Conducted analysis of competitive landscape and market intelligence to strengthen products’ competitiveness; collaborated with partners to promote products and organise joint events- Championed product and industry knowledge to create articles, social media content, infographics, product videos and user guides- Actively engaged with the community of up to 30K members across various channels to foster a positive and inclusive environment; responded to community inquiries, addressed concerns, and provided support- Planned and organised virtual or in-person events, workshops and other initiatives to encourage community participation and knowledge-sharing- Implemented a user feedback loop to collect insights and inform feature upgrades and product roadmap in collaboration with the product team Show less

  • Marketing Team Lead

    Apr 2022 - Aug 2023

  • Product Marketing Executive

    Oct 2020 - Mar 2022
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  Solscan Pte. Ltd.

  Jun 2021 - Aug 2023

  Marketing Executive

  Solscan is a user-friendly and real-time update scanning Tool for the Solana Ecosystem. - Be with the team from day 1, working on the product launch plan, go-to-market strategies - Managed social media (Facebook, LinkedIn, Youtube, X and communities) and communication content development- Wrote blog content and produced multimedia content (infographics, images, text-based posts, brochures...)- Devised and organised promotional campaigns and events to attract and engage users, reaching 10K followers on social media in 3 months - Researched and actively in reaching out and establishing partnerships within the industry Show less

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  LuaVentures

  Aug 2021 - Aug 2023

  Marketing Lead

  LuaVentures is the capital investment fund of TomoChain Labs, seeking investment in emerging web3 projects.- Managed social media content and communication strategies- Developed content for the website; worked with the UX/UI designer on the website structure and development- Created marketing assets, including investment portfolio, pitch decks, one-pagers and presentations, impacting the successful acquisition of nearly 20 projects for funding- Managed 20+ domestic and international strategic partnerships to enhance co-hosted events and drive cross-promotion initiatives, leading to a 120% increase in social media followers- Developed and strengthened relationships with key partners; represented at industry events Show less

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  University of Lincoln

  Sept 2023 - now

  • Academic Representative

    Nov 2023 - now

  • International Student Ambassador - Content Creator

    Oct 2023 - now

  • MSc Digital Marketing

    Sept 2023 - now
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  SAPI

  Feb 2024 - Apr 2024

  Growth Marketing

  SAPI provides liquidity-as-a-service for the global payment ecosystem- Worked on use-case presentations tailored to different decision-makers within potential prospect companies- Helped warm up and generate leads for sales through non-sales approaches - direct marketing, inbound marketing, affiliate programmes, ‘hack approaches’ (e.g., blog content creation, news)- Wrote copy, redesigned the website and optimised CTAs through WordPress- Worked on the growth roadmap