Kirsten Bains

Experience

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  AMS Peer Support

  Sept 2017 - May 2020

  In this role I was responsible for launching and managing the service's new Instagram account. Duties included content planning and creation, editing of content drafted by volunteers, and continuous analysis of user engagement while adhering to strict brand guidelines. Within three months of launching the account following grew from 0 to over 450, and average post engagement reached 10%. The main focus of my role was the oversight of volunteers within the service. Duties included bridging communication between volunteers and coordinators, and conducting bi-weekly research and training on issues relevant to UBC student mental health and wellness. Additionally, I provided support and diverse resource knowledge to peers in a confidential, one-on-one setting. I provided one-on-one support to UBC students and staff in a confidential setting. Responsibilities included attending regular training sessions to gain mastery of active listening skills and QPR procedures, as well as solidifying knowledge of issues relevant to the UBC community, and the range of on- and off-campus resources available to students and staff.

  • Social Media Manager

    Sept 2019 - May 2020

  • Team Lead

    Jun 2019 - May 2020

  • Peer Support Volunteer

    Sept 2017 - May 2019
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  Engendering Success in STEM (ESS) Consortium

  Jan 2018 - Sept 2018

  Project Manager

  My primary responsibility was the oversight and coordination of on-the-ground research efforts for Project PRISM, a branch of the ESS Consortium. Along with handling all logistical/programming-related duties for UBC's project site related to data collection, I acted as a liaison between staff and community members, and the research team. On site, I led a team of interventionists through the data collection process, overseeing and conducting participant consent and assent procedures, as well as survey and intervention administration. Show less

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  Google

  Feb 2020 - Jul 2020

  Digital Marketing Specialist

  Working for a Canada-wide non-profit partner, my team assessed and improved our client's digital marketing strategy. Duties included planning, implementing and tracking a multi-pronged 30-day search ad campaign using Google Ads and Google Analytics, which increased CTR by almost 4% and website traffic by over 600%. Additional recommendations for improving web development and SEO were given, and guides were produced to be used as incentives for email subscriptions.

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  AG Care

  Apr 2021 - Sept 2023

  Marketing Coordinator
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  MLA Canada

  Sept 2023 - now

  Marketing Coordinator