Anais Lauvergnat

Experience

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  Place de la Communication

  Sept 2011 - Sept 2012

  Deputy General Delegate

  Association for communication professionals in the North of France - Communication strategy and brand image repositioning - Developped a social media strategy and website content updates.- Organized more thant thirty events.

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  STANDING-EVENTS

  Nov 2012 - Oct 2013

  Chef de projet

  Agence événementielle :- Organisation du forum ProjeCt City de sa conception à sa réalisation- Gestion budgétaire- Supervision des communications, relations presse et médias sociaux- Gestion des stagiairesCommercial / Administration- Gestion des contrats et de la facturation- Négociation et gestion de la base de données

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  ELEKTRA Festival

  Mar 2014 - Sept 2016

  Communication manager for: - The 3rd edition of the International Digital Art Biennial - BIAN - 31,000 visitors - The 16th and 17th editions of the ELEKTRA Festival - more than 6,000 visitors / edition - Events in London, Rome and Paris - Carrying out communication plan in compliance with the budget and timelines. - Monitoring and writing the production of all communication tools. (press release, newsletter, website, etc.).- Web presence and social media strategy in both French and English. - Management of partnerships, media relations and press review. - In the field: supervision of volunteers, ticketing, reception of the public and journalists. - Post-event: assessment, report, invoicing and recommendations. Show less

  • Communication Manager

    Sept 2014 - Sept 2016

  • Communication Advisor

    Mar 2014 - Sept 2014
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  La TOHU

  Oct 2016 - Sept 2019

  for MONTRÉAL COMPLÈTEMENT CIRQUE Festival• Supervise a team of four people.• Develop the strategy, the budget (700K), the media plan and the communications for the festival.• Oversee social media, digital strategy, and editorial policy.• Organise media premieres and manage and supervise the production of communications tools. • Develop the communications strategy and budget, including the inauguration of Parc Frédéric-Back in collaboration with the City of Montreal.• Participate in public and press relations activities, for the fundraising event. • Oversee communication plans, timelines and budget • Create media plans and monitor advertising • Manage visibility partnerships and media partners • Supervision of two communications advisors

  • Marketing and communications Manager

    Apr 2018 - Sept 2019

  • Communications and Public Relations Specialist

    Sept 2017 - Apr 2018

  • Communications Manager (maternity leave replacement)

    Oct 2016 - Sept 2017
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  KPMG Canada

  Sept 2019 - Mar 2024

  • Manage, mobilise, and develop a team of 3 people.• Advise senior management on all aspects of internal communications: planning and establishing an editorial policy, strategic recommendations and monitoring results with a view to continuous improvement.• Develop the LinkedIn strategy for the Managing Partner and Business Unit Leaders for the Quebec Region.• Oversee the monthly content plan on social media, analyse and produce recommendations.• French proofreading for national communications translated by our in-house team.• Propose plans and recommendations for Quebec paid campaigns in collaboration with the marketing team.Achievements• Manage the development of employer brand projects: overhaul of the Intranet for Quebec, creation of a culture guide as part of the Onboarding Québec process.• Leading the United Way campaign (2019-2023): strategy, communications, events, platform monitoring and results. Continued increase in participation and results since 2019. Show less • Support communications programs and provide an advisory role to management • Implementation of the strategy and deployment of internal and external communications (brand) for KPMG Quebec • Develop an editorial policy and ensure the realization of the social media strategy. • Coordinate various internal and external communications projects • Media relations follow-up Achievements: • Member of the Diversity and Inclusion Committee: plan and manage communications for the various sub-committees. • Organization of LinkedIn training for all KPMG employees and associates in Quebec • Launch of the recruitment campaign - 450 positions across Quebec Show less

  • Manager, Communications, Quebec

    Oct 2021 - Mar 2024

  • Senior Advisor, Communications and Digital

    Sept 2019 - Oct 2021
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  Manulife Canada

  Mar 2024 - now

  Manager, Communications, Quebec

  In addition to my role for the Quebec region, I am now supporting the Director of Communications for Manulife Bank and Affinity Group Products for all communications (internal and external).• Carrying out annual strategic communications planning and establishing an editorial policy for the Quebec Region (2000 employees) in direct contact with the Head of Quebec (newsletter, leadership announcement, Townhall, internal events, etc.).• Develop the LinkedIn outreach strategy for senior management in Quebec.• Collaborate closely with the Translation, Brand and Marketing teams on French specific campaigns and Quebec targeted campaigns.• Work in close collaboration with the PR agency for the Quebec Region (media preparation, media brief, French proofreading of press releases, etc.).• Consulting role with various internal Quebec employees’ groups including DEI and Leaders Network.Achievements:• Organize a translation pilot testing generative artificial intelligence tool as part of a major pan-Canadian transformation process for the company and provide recommendations to the Chief Marketing Officer, Canada.• Complete redesign of the newsletter, new series of internal interviews with leaders, relaunch the internal group "Viva Engage" platform for Quebec. Show less