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Rebecca Shaw

Rebecca Shaw

Sales Representative

Followers of Rebecca Shaw940 followers
location of Rebecca ShawSydney, Nova Gales do Sul, Austrália

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  • Timeline

  • About me

    Digital Lead I E-Commerce I Marketing I Growth Mindset - Australia, APAC, USA

  • Education

    • RMIT University

      -
      Bachelor’s Degree Business Entrepreneurship

    • Squared Online

      2020 - 2020
      Google Squared Digital Transformation Digital Marketing

    • Geelong Grammar School

      -
      Victorian Certificate of Education

  • Experience

    • GoGet Carshare

      Sept 2016 - Apr 2017
      Sales Representative

      Grew GoGet business through supporting the expansion into new states across Australia. Drove membership growth in Victoria.

    • GSK

      Jan 2018 - Jan 2022

      Awarded GSK ANZ 2020 IPT Performance Award for outstanding performanceFiber brand ownership: brand performance growth 6.2%, vs category -1.3% QTR (MAT 12/7/2020)Led strategic brand planning for vitamin brand worth $20MSuccessfully launched Applauding Life campaign. Created COVID pivot planManaged 2 brands commercial agenda (A&P management, P&L ownership)Innovation lead on new NPI to ANZ markets Supported China export agenda for 2 Vitamin brands. Leverage export channel to grow local business, through both C2C and B2C channelsSelected as 1 of 40 GSK employees globally to participate in the GSK & Save the Children Trek for Kids initiative. Raised $35,000 for Save the Children and successfully climbed Mt Ossa Show less Digital strategy lead and execution on GSK Consumer Healthcare brands (including Panadol, Voltaren, Otrivin, Nicabate, Polident, Sensodyne) for Australia and New Zealand.Digital lead in launching Panadol Rethinkcare digital campaign. Received gold global recognition award for supporting Voltaren winning Q1 2019 1APAC award.Led Pain brand eCommerce pilot which drove strong performance. Sales lead increase of 72% after first month of launch vs month prior.Awarded ‘Best Digital Campaign' by Consumer Healthcare Products Australia for Children’s Panadol campaign. Successfully launched websites for Voltaren, Zovirax, Panadol and Osteoactive.SEM lead, implementing a framework for 15+ brands to drive spend efficiencies.Strong leadership and stakeholder management skills. Drove digital transformation within the business Show less

      • Assistant Brand Manager

        Oct 2019 - Jan 2022

      • Digital Marketing Executive

        Jan 2018 - Oct 2019

    • BCAL Diagnostics Pty Ltd

      Sept 2020 - Dec 2021
      Consultant

      Supported go-to-market strategy and execution ahead of listing on the Australian Securities Exchange (ASX). Developed investor material for capital raise totaling $10M+.

    • Bubs Australia (ASX : BUB)

      Jan 2022 - Aug 2024

      Digital & eCommerce lead for Australia and South East Asia markets. USA support.Led local and global strategy and activation across multi-platform & varied channel mix.Key business lead on Bubs Supreme Innovation launch which involved new strategy, creative development and digital/media execution across 9 channels.Successfully launched into the US market, leading GTM strategy and rapid activation. Delivered product launches at major retailers, including Walmart, Kroger, and Albertsons, within 8 weeks of FDA approval. Implemented digital tools (store locator) and agile processes to support American families during the 2022 formula shortage crisis. Show less

      • Marketing Ecommerce Manager - USA

        Oct 2023 - Aug 2024

      • Digital Brand Manager - USA

        Sept 2022 - Oct 2023

      • Global Digital Brand Manager - APAC

        Jan 2022 - Sept 2022

    • EZZ Life Science Holdings ASX:EZZ

      Nov 2024 - Nov 2024
      Consultant

    • Independent Pharmacies of Australia Group (IPA)

      Dec 2024 - now
      Head of Ecommerce and Digital

      Oversee and manage an online marketplace featuring 6,000+ products.

  • Licenses & Certifications

    • Walmart Connect Retail Media Certification

      Walmart Connect
      Jan 2025
      View certificate certificate

    • Amazon Sponsored Ads Advanced Certification

      Amazon
      Jan 2025
      View certificate certificate

    • Introduction to Generative AI

      Google
      Jan 2024
      View certificate certificate

    • The Fundamentals of Digital Marketing

      Google
      Jan 2018

  • Honors & Awards

    • Awarded to Rebecca Shaw
      ASMI Diamond Award - Best Digital Campaign ASMI out. de 2018 Children's Panadol digital pilot won the Diamond ASMI Award for best Consumer Healthcare Digital Campaign for 2018 Australia. In this campaign we targeted first time mums with over 80 assets, to deliver the right message at the right time.
    • Awarded to Rebecca Shaw
      Pop Fink Scholarship Art Prize Geelong Grammar School out. de 2014
    • Awarded to Rebecca Shaw
      Completed Bronze and Silver Duke of Edinburgh National Award Len Carlton fev. de 2014 The Duke Edinburgh’s International Award is an internationally recognised program for young people, building their skills to equip them for life and work. By creating opportunities for young people to develop skills, get physically active, give service and experience adventure, the Award can play a critical role in their development.The award recognises individual goal setting and self-improvement through persistence and achievement.Assists with the provision of social infrastructure in the… Exibir mais The Duke Edinburgh’s International Award is an internationally recognised program for young people, building their skills to equip them for life and work. By creating opportunities for young people to develop skills, get physically active, give service and experience adventure, the Award can play a critical role in their development.The award recognises individual goal setting and self-improvement through persistence and achievement.Assists with the provision of social infrastructure in the community and draws together and connects people, institutions and generations with the common purpose of youth development and inclusion. Exibir menos

  • Volunteer Experience

    • Trek for Kids 2021

      Issued by Save the Children International on Jan 2020
      Save the Children InternationalAssociated with Rebecca Shaw

    • Volunteer Academic Tutor

      Issued by Geelong Grammar School on Jan 2013
      Geelong Grammar SchoolAssociated with Rebecca Shaw

    • Door Knocking Volunteer

      Issued by Red Cross Youth on Jan 2011
      Red Cross YouthAssociated with Rebecca Shaw

    • Community Volunteer

      Issued by Volunteered community service work Nepal on Jan 2008
      Volunteered community service work NepalAssociated with Rebecca Shaw

    • Volunteer

      Issued by Thread Together on Nov 2024
      Thread TogetherAssociated with Rebecca Shaw