Alicia Chiu, PMP

Experience

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  Tintagels Tea Room

  Oct 2010 - Aug 2015

  Waitress/ Hostess

  • Proven leadership skills while training and managing a team of waitresses day to day operations• Improved operations efficiency by introducing quantity measurement processes.• Applied marketing techniques when implementing promotions such as Tea of the Month

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  Minervas Boutique and Spa

  May 2013 - Aug 2015

  Sales Representative/ Receptionist

  • Demonstrated customer service skills when initiating sales • Exhibited organizational skills while maintaining staff schedules• Proven detail oriented behaviour when cataloguing merchandise during inventory inspections

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  Exposoft Solutions

  Apr 2015 - Aug 2015

  Marketing Project Manager

  ● Spearheaded the participation in the IncentiveWorks trade show, using time management skills and experiential marketing skills● ≈80% success rate in drafting responses to RFP’s, exhibited sales and communication skills● Developed demo websites to guide customers journey by applying digital marketing knowledge and critical thinking

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  Wilfrid Laurier University

  Sept 2015 - Dec 2016

  Proctor
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  Exposoft Solutions

  Jan 2016 - Apr 2016

  Marketing Project Manager

  ● Increased brand awareness leading to a signed contract drafting direct email marketing campaigns and blog posts using interpersonal and persuasion skills● Positively represented the brand using communication skills while running a customer call center and trade shows ● Secured competitive rates when collaborating with suppliers by negotiating prices and fees

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  Top Hat

  Sept 2016 - Dec 2016

  Community Management Content

  ● Provided product innovation recommendations based on consumer insights and marketing trends using critical thinking skills to synthesize and analyze research data ● Improved the quality of the digital content by diligently updating online material● Increased efficiency of evaluating consumer feedback by ≈83%, by implementing a process to continuously improve products by working together with customers, evaluating and qualifying requests, and actioning solutions for success● Successfully recruited qualified authoring candidates to use proprietary software, by using interpersonal and communication skills when conducting client meetings and developing sample content pages● Planned and coordinated the production of 3 two-minute video content pieces● Efficiently uploaded and organized digital content into the Top Hat Marketplace Show less

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  Oliver & Bonacini Hospitality

  Sept 2017 - Nov 2021

  ● Increased efficiency of campaign implementation by approximately 50% developing process improvements to enhance communication, eliminate bottlenecks and improve brand performance● Achieved 11 successful product lauches by redesigned the process for Voilà by Sobeys partnership, including packaging innovations and promotional, strategic planning● Initiated creative production process workstream to produce a daily average of 20+ assets, communicating objectives and briefs● Analyzed sales data weekly to generate insights and recommendations that support business objectives by providing consumer insights and market research● Leveraged consumer insights to support category growth and drive O&B grocery portfolio profitability, achieving an average weekly sales growth rate of 26.36%●Spearheaded workstreams with internal/external stakeholders to align objectives on 40+ projects annually● Led cross-functional teams of 7-15 people when managing day-to day campaign activities, resolving disputes and providing ongoing support Show less ● Achieved stronger sales, brand growth, time savings, and cost savings by leading cross-functional execution of annual brand programs, product launches, 9 new restaurant openings, and over 100 integrated marketing campaigns by developing critical paths, drafting marketing briefs, and scheduling marketing calendars● Made impactful recommendations for 20+ brands based on consumer insights gained through performing company and industry analysis, market trends, analyzing sales data, and producing reports to develop brand strategies ● Initiated product life cycle management process for O&B grocery operations by providing reports and analysis of product trends, pricing strategies and customer data● Achieved $20k+ cost savings by conducting financial analysis, tracking the budget, P&L analysis, and collaborating with finance teams and suppliers to secure quality products at the most cost-effective rate● Built strong partnership relationships with 3 key client teams when leading meetings by preparing and presenting project briefs demonstrating interpersonal and leadership skills● Successfully executed 7 annual multichannel marketing campaigns nationwide as the main point of contact for internal and external stakeholders when coordinating deliverables for artwork, digital/traditional advertising, paid/organic social, eblasts, and experiential events Show less ● Increased profits, sales volume, and market share for 18 brands by organizing the marketing operations of the in-store program, shopper promotions and discounts, contesting and events with cross-functional teams by staying up to date with regional advertising policies, assessing marketing opportunities, and arranging print collateral distribution ● Started a new internal reporting system iniative that proactively leveraged consumer insights for future growth by managing large sales data sets and analyzing key performance drivers, profitability, and operational constraints ● Reduced bottlenecks within projects by evaulating project situations, resolving emergency ad hoc requests and disputes when executing marketing campaigns by using critical thinking, problem-solving, and diplomacy skills● Developed a solution for updating real-time campaign changes that improved accuracy, consistency, and online presence of brands by performing thorough online and on-site brand audits Show less

  • Sr. Marketing Project Manager

    Aug 2021 - Nov 2021

  • Marketing Project Manager

    Jan 2020 - Aug 2021

  • Marketing Project Assistant

    Sept 2017 - Dec 2019
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  Sklar Wilton & Associates

  Nov 2021 - now

  Client Experience Manager

  Strategic Advisory Services• Support 7 client business, brand and portfolio strategies using proven frameworks, models and toolkits to curate custom solutions• Scoped and assisted in the development of qualitative and quantitative research projects through surveys and focus groupsStrategic Facilitation• Best-in-class facilitation approach to host 10+ productive, energized collaborative work sessions, innovation & ideation, and consumer co-creation to achieve the strategic end in mind• Directed a committee of 7 people when organizing a 3 day company event, managing end-to-end logistics, $60k budget and an agile environmentStorytelling• Thoughtfully crafted content creation and development of 12 reports annually to ensure clear comprehension of research finding with a persuasive and insightful POVForesight and Futureproofing• Proactively assess signals and trends research to drive 11 foresight driven projects to lead the way for innovation Show less