Experience

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  Stride rite

  Jun 2004 - Jul 2008

  Marketing coordinator

  Leading 11 field sales assistants, executed key brand and sales initiatives as the owner of 10 e-commerce accounts. Designed seasonal catalogs, led photoshoots, produced PR credit reports and newsletters, and maintained press kits for multiple teams.

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  Tommy hilfiger

  Jul 2008 - Jun 2009

  Sales & marketing specialist

  Oversaw booth design, trade-show operations, on-site production, promotions, merchandising, sponsorships, and model bookings for eight regional and national trade shows (e.g., WSA and FFANY).

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  Educational Institution

  Sept 2009 - Oct 2016

  Events and marketing consultant (freelance)

  Provided event planning and marketing services to various marketing, catering, and events companies. Coordinated venues, decor, vendors, catering, and entertainment. Most notably, executed events for Airbnb, Sequoia Capital, and Pinterest.

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  Crocpond

  Jan 2015 - Oct 2016

  Marketing and social media manager

  Managed international and local conferences, event marketing, and social media presence on Facebook, Twitter, Instagram, Pinterest, and Tumblr.

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  Smartly.io

  Oct 2016 - Jul 2019

  Marketing and operations manager

  As the first U.S. hire at the Finnish company, held multiple roles in operations, marketing, and culture areas. Expanded brand reach and sales performance by coordinating 25 internal and external events per year. Planned and executed 70 client and corporate events in three years: produced region-specific giveaways for U.S. and Latin American regions, led direct-mail initiatives, and managed budgets for all programs and projects.

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  Braintap technologies

  Dec 2019 - Nov 2022

  Events manager

  As a member of the management team, produced 50 events per year, including external events (conferences, trade shows, webinars) and internal events (off-site celebrations, holiday parties, VIP events). Continually optimized event strategy by developing an entire suite of event marketing processes, reducing event spend, and personally overseeing all aspects of event logistics.

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  Indigo

  Mar 2023 - Aug 2023

  Events manager
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  Stemregen

  Nov 2023 - now

  Events & marketing director