Experience

• 

  Agricultural bank of china

  Jan 2007 - Jul 2007

  Hall manager

  Customer RelationsCustomer Service Investment Portfolio Recommendation

• 

  Aceleader education

  Mar 2010 - Feb 2012

  Marketing specialist

  -Developed and implemented marketing strategies and activities; designed both digital and print promotional materials then distributed through multiple channels. -Authored, edited, and updated webpage & social media content while leading a small team to develop company presence on various media outlets through advertising and marketing initiatives.Accomplishments: -Successfully designed and lunched a new company website, as well as offices andclassrooms that match the design of the website.-Localized all teaching materials and repositioned the company to suit the Chinese market better.-Organized monthly marketing activities such as language workshops, theme parties, parents seminars. Show less

• 

  China central academy of fine arts

  Mar 2012 - Jun 2014

  Lecturer of marketing and english

  -Taught general marketing and communication specifically for creative industries, as well as English to university students in the industrial design department. -Mentored students through various projects involving concept development, social media and content marketing, and design delivery to users.Accomplishments:-Helped my students with their projects, one of the examples is ”Chinese characters visualization”, as Chinese characters are hieroglyphics and they symbolize the objects, how can we visualize Chinese characters and let them speak in images to enhance learners memorization and learning experience. Together with my students we wrote report about the potential market value of this project; created videos that are well worded and captured the concept behind this project, and lunched them on social media platforms. Show less

• 

  Nbh - nordic business house

  May 2016 - now

  Marketing manager

  •Marketing/Branding Strategy: Developed marketing/branding strategies for clients, based on the products and services they provide as well as their competitors in the markets, to help identify the right target audience, enhance clients’ brand image and overall marketing communication.•Digital Marketing Communication: Content planning and creation for clients across different social media platforms, develop engaging and interesting stories that offer unique perspective to target audiences, yet in line with their brand image. Media planning and buying across different digital platforms.•Marketing Campaign: Campaign planning and execution including campaign concept development, budget allocation and tracking, execution and data analysis.•PR and Influencer Marketing: Seeding products and other forms of collaboration with KOLs who match with the brand image, evaluating their work and identifying potential new KOLs. PR pitching to different media to enhance brand awareness/value, increase credibility, promote products and so on.•Client Management: Regular follow-ups, meetings and reporting to ensure a high level of satisfaction from clients and pitching for new ideas.•Project Management: Developing a timeline for each step, coordinating between different teams and allocating different resources to ensure projects are delivered on time with high quality.•Team Management: Managed the marketing team to ensure a high quality of work delivered to the clients, weekly meeting to brainstorm and to oversee work progress. Show less