Experience

• 

  Online

  Jul 2009 - Aug 2012

  Growth hacker

  ✨Setting up PPC campaigns in Google Ads & Facebook Ads✨Writing SEO-optimized articles, blogs, eBooks, case studies, and landing pages✨Creating funnels & experimenting with new types of email marketing tactics✨Optimizing social media pages & utilizing social media management tools

• 

  Euro web studio

  Aug 2012 - Sept 2015

  Senior social media manager

  ✨Developing and implementing marketing plans✨Responsible for developing and executing social media strategies✨Creating editorial calendars and syndication schedules✨Using influencer marketing to generate sales

• 

  Universitatea „spiru haret” din bucurești

  Sept 2015 - Oct 2016

  Pay per click campaign manager

  ✨Supervising the PPC and SEO services offered by the agency✨Creating campaigns across several platforms: Google, Facebook, LinkedIn, Amazon

• 

  Ibm

  Oct 2016 - Jan 2020

  ✨Responsible for analytics and for communicating the results to the upper management✨Managing the local SEO team, ensuring projects are delivered on time✨Working in Account-Based Marketing, being responsible for lead qualification and ensuring the leads Sales get can be converted ✨Managing the web footprint on dedicated European countries, being responsible for the discoverability of relevant ibm.com pages in internal and external searches✨ Doing A/B testing on pages using Optimizely and Hotjar✨Collaborating with the entire team to optimize content and navigation for maximum visibility and ranking in all search engines

  • Search Engine Optimization Team Lead

    Dec 2017 - Jan 2020

  • Senior SEO Specialist

    Oct 2016 - Dec 2017
• 

  Publicis sapient

  Jan 2020 - now

  Digital marketing manager

  ✨Overseeing the execution of a variety of content marketing activities – thought leadership, community marketing, whitepapers, lead magnets, case studies, podcasts, and videos – ensuring quality is high✨Coordinating the marketing department and internal processes using JIRA✨ Managing budgets and organizing internal and external events✨Managing content and design update requests from stakeholders✨Improving internal processes & automating tasks