Experience

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  Humber college

  Sept 2011 - Apr 2013

  Office assistant and graphic designer
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  Will pwn 4 food

  Nov 2012 - Jan 2013

  Public relations consultant
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  Emerge conference

  Jan 2013 - Apr 2013

  Marketing and communications consultant
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  Ilovetravel

  Jan 2013 - May 2014

  • Fully designed clothing lines for the S-Trip! and Campus Vacations brands, including the 2014 destination staff uniforms that are worn as staff identifiers to over 50,000 students travelling with the company• Created both print and web-based collateral for all Handa Travel Group brands, including brochures, handouts, presentation templates, business cards, and promotional materials for branded online platforms• Assisted the communications department with monitoring social networks with a reach of over 80,000 individuals, the development of social media campaigns and contests, updating the blog, as well as the creation of the S-Trip! monthly e-newsletter that is sent to over 120,000 individuals• Developed relationships with suppliers, and gained understanding of the pre-production, print, and shipping processes Show less • Managed up to 10 social media pages under the Handa Travel Group brand – monitored social media engagement through Hootsuite• Acted as an online customer service representative to ensure our online audience was fully supported• Composed weekly branded and non-branded blog posts which populated up to 4000 views• Assisted the Communications Coordinator and Community Manager in copy writing and editing for all branded promotional materials• Gained experience in Search Engine Optimization (SEO) and tracking analytics for all social media pages and the S-Trip! Website Show less

  • Production Designer

    Mar 2013 - May 2014

  • Social Media and Communications Intern

    Jan 2013 - Apr 2013
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  Liteline

  May 2014 - Aug 2014

  Communications manager

  • Managed all corporate communications, including the creation and execution of product launches, press releases, and media kits sent to over 30,000 stakeholders • Developed corporate communication initiatives, such as the implementation of an action plan for the introduction of Canada’s Anti-Spam Legislation, as well as a development plan to provide easily-accessible marketing promotional materials for clientele • Solely executed the company's 35th Anniversary celebration with an attendance of over 100 individuals• Acted as a sales-agent liaison by providing administrative assistance, handling and recording marketing fund requests, and managing the customer database Show less

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  Humber college

  Aug 2014 - Dec 2016

  Alumni associate

  • Improved online presence with the management of stagnant social media channels and the development of communication plans, resulting in an increase of followers by over 60 per cent• Managed the #MyHumberStory campaign by conducting interviews with alumni and writing biographical stories in an effort to encourage alumni to give back to the college• Assisted with writing and editing for various office communication materials, such as the official alumni magazine, Humber dialogue, with a readership of over 90,000 • Acted as the office's digital communications liaison with the development of digital content including web graphics, videos, e-newsletters, and surveys• Monitored all on-going alumni programs and signed over 20 new alumni partnerships within one calendar year• Successfully launched new student/alumni events to gauge interest and promote Humber's alumni office • Assisted in managing the college's alumni database with over 215,000 graduate records Show less

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  Oakville public library

  Jan 2017 - May 2018

  Marketing & communications officer

  • Implemented and managed all internal and external communications, including the management of the library’s website and the weekly internal blog, the production of bi-weekly articles for the local paper, the preparation of updates for the CAO's office, and the execution of press releases, media advisories, and public awareness campaigns• Developed strategies for high-level public documents, including the library’s annual Report to the Community and various fundraising initiatives, as well as assisted the CEO and Executive Leadership Team with the planning, development, and implementation of the 2016-19 Strategic Plan• Managed the library’s entire online presence, supervised the social media team, and provided extensive social media training to employees• Regularly worked with Department Heads and Branch Managers to develop marketing and communication processes within individual departments, as well as developed and implemented communications plans for all library programs and events• Provided guidance and direction to the CEO, Executive Team, and library Board on public communication initiatives, including the preparation of speeches, interviews, key messages, and speaking notes Show less

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  Ontario veterinary medical association

  May 2018 - now

  Communications and digital content specialist

  • Successfully lead the association's award-winning website redevelopment project to modernize and simplify the user-experience.• Managed the Farley Foundation's (the association's charitable arm) communications, including social campaigns, media relations, donor support materials and more. • Developed, wrote and edited the association's print and digital communications, member-focused newsletters, online articles, brochures, annual reports and other materials.• Managed and developed content for numerous association and foundation social platforms through Sendible, including Facebook, Twitter, Instagram, YouTube and LinkedIn, for a collective audience of nearly 35,000.• Wrote and published articles for the association’s member magazine, which is accessible to over 3,400 members, as well as stakeholders and industry partners.• Managed, produced and published multiple email campaigns, including the association's weekly e-news, which is distributed to over 3,300 individuals and garners an average open rate 55 per cent.• Managed the association and foundation’s websites hosted on Kentico and WordPress backend systems.• Drafted speeches and speaking notes for association and foundation representatives, including executives and board members.• Developed storyboards and scripts, as well as directed, shot and edited association videos using Adobe Premier Pro.• Designed various association and foundation collateral, including its annual report, board reports, brochures, post cards and more using InDesign, Illustrator and Photoshop, as well as online platforms including Canva and Adobe Spark.• Managed the association's annual awards program, as well as facilitated various communication projects and programs.• Assisted with media relations support, including the development of news releases and responding to media inquiries.• Supported various foundation initiatives, including its largest annual fundraising campaign that generates over $160,000 annually. Show less