
Timeline
About me
Creative Leader | Managing Innovative Projects and Inspiring Teams | Expert in Digital Content & Visual Storytelling | Specializing in Creative Direction & Brand Strategy | Transforming Ideas into Impactful Visuals
Education

Superior university
2011 - 2013Master of philosophy - mphil business, management, marketing, and related support services
Punjab college
2004 - 2006Fsc engineeringActivities and Societies: Cricket, Badminton

The cathedral high school
1991 - 2004Science computer scienceActivities and Societies: Cricket, Badminton, Music

Superior college
2007 - 2011Bba (hons) marketingActivities and Societies: Dramatic, Singing, Event Management

National college of arts
-Bachelor of fine arts - bfa design and visual communications
Experience

Aura communications
Feb 2009 - Jul 2010Graphics designerwebsitespackagingbooks and magazinescorporate identity - to give organisations a visual 'brand'advertisingexhibitions and displayscomputer games.Tasks are likely to include:finding out about the project requirements (taking a 'brief')estimating the time the project will require, and providing a cost quotationcoming up with design concepts that fit the client's needspresenting options for design treatmentscreating final designs, working to a deadline and budgetamending designs according to the clients' final commentsproofreading and preparing designs to be sent to print. Show less

Hrk communications
Jul 2010 - Feb 2012Creative managerAssist Creative Directors in management of agency Creative Group (Art Directors, Copywriters, Interactive). Keep track of schedules and workloads for each.• Work with Senior Management to determine which creatives are available and best suited to be assigned to upcoming projects.• Assist Creative Directors in assigning and briefing creatives on projects. Follow up when necessary to make sure work is on schedule and on track for presentation.• Act as a concierge to Creative Group. Assist all in finding resources to get projects done.• Set up systems to facilitate new creatives and freelancers to agency procedures (how to things done in the agency.)• Research and propose to Senior Management streamlined and cost effective creative processes, resources and technology.• Individual weekly meetings with Creative Group Partners.• Work with agency PR Director to generate internal and external press/buzz about the creative work (especially non-traditional advertising) and the Creative Department.• Work with Office Management to display all mediums of current creative throughout agency.• Supervise entries for creative award shows.• Seek out and propose for agency Senior Creatives to judge creative call-for-entries and to speak at international/national creative conferences.• Work with placement agencies/recruiters to find qualified creative candidates.• Portfolio and resume reviews: Art Direction, Copywriting, Interactive.• Contact great creatives from other agencies based on awards received and work produced to find out if they are interested in possible future opportunities and build up an excellent creative database.• Visit creative portfolio schools for recruiting sessions to promote agency to recent graduates and seek out outstanding new talent.• Set up creative outtings. Speakers. Fun questionnaires. Creative quizzes.• Bring Creative groups together.• Inter-Creative group meetings/forums. New work and the progression of work can be discussed. Show less

Lambda technologies ltd.
Feb 2012 - Jan 2014Senior ui designerCollaborate with product management and engineering to define and implement innovative solutions for the product direction, visuals and experienceExecute all visual design stages from concept to final hand-off to engineeringConceptualize original ideas that bring simplicity and user friendliness to complex design roadblocksCreate wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideasPresent and defend designs and key milestone deliverables to peers and executive level stakeholdersConduct user research and evaluate user feedbackEstablish and promote design guidelines, best practices and standards Show less

Canvas creative
Feb 2013 - nowCreative manager
Skyled.pk
Jan 2014 - Jun 2014Marketing managermonitoring and analysing market trends studying competitors' products and services exploring ways of improving existing products and services, and increasing profitability identifying target markets and developing strategies to communicate with them preparing and managing marketing plans and budgets managing the production of promotional material liaising with other internal departments such as sales and distributionproducing reports to monitor results presenting findings and suggestions to company directors or other senior managerstravelling to trade shows, conferences and sales meetingssupporting and managing a marketing team. Show less

Ary digital network
Oct 2015 - Sept 2018Director
Faiza saqlain
Oct 2016 - Jan 2022Creative manager
Cresset technology
Oct 2022 - nowDeputy Creative
Jan 2024 - nowDeputy Manager
Oct 2022 - Jan 2024
Licenses & Certifications

Adobe certified design specialist
AdobeAug 2017
Languages
- enEnglish
- urUrdu
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