Experience

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  Tim brasil

  Feb 2008 - Dec 2009

  Public relations intern

  - Assisted in public relations campaigns, increasing media coverage.- Supported the PR team in organizing events, enhancing brand visibility and customer engagement.

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  Ecco - estudos e consultoria de comunicações

  May 2010 - Apr 2011

  Government and institutional affairs analyst

  - Conducted analysis on telecommunications policies, providing insights that guided strategic decisions.

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  Conexis brasil digital

  May 2011 - Jan 2015

  Government and institutional affairs consultant

  - Consulted on telecommunications policy, advocating for changes that enhanced industry growth.- Coordinated with government agencies to streamline regulatory processes, reducing compliance time.

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  Abratel

  Feb 2015 - Oct 2018

  Government and institutional affairs consultant

  - Advised on regulatory issues, contributing to the formulation of policies that supported the broadcast industry.- Represented the association in governmental meetings, achieving favorable outcomes for industry stakeholders.

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  Las hermanas marketing agency

  Nov 2018 - Feb 2020

  Entrepreneur

  - Founded and led a marketing agency focused on female entrepreneurs, achieving a high client retention rate through innovative marketing solutions.- Developed comprehensive marketing campaigns for clients, resulting in increased sales.

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  Atvos

  Mar 2020 - Feb 2021

  Government and institutional affairs analyst

  - Returned to the labor market after a period of entrepreneurship and maternity leave.- Conducted detailed analysis of regulatory changes, identifying impacts and opportunities for the organization.- Assisted in building and maintaining relationships with key government officials, supporting successful negotiations on tech energy policy matters.

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  Inteligov

  Feb 2021 - Aug 2022

  Chief communications officer (cco)

  - Led a team of 5 in developing and executing marketing, content, and PR strategies to attract more B2B customers in the SaaS industry.- Created and managed comprehensive content marketing plans, including blogs, whitepapers, and case studies, to demonstrate thought leadership and drive lead generation.- Coordinated with the product and sales teams to align developments and marketing efforts with business development goals, resulting in increased customer acquisition and retention.- Managed PR strategies, establishing and maintaining relationships with key media outlets to enhance the company’s public image and visibility.- Enhanced the company’s online presence through targeted digital marketing campaigns, including SEO, SEM, and social media initiatives.- Analyzed performance metrics to refine marketing and PR strategies, ensuring continuous improvement and optimization of outreach efforts. Show less

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  Polestar

  Sept 2022 - now

  - Support fleet sales operations projects and simultaneously coordinate events, internal and external communications, content and marketing strategy to increase awareness and enable B2B sales. - Supported various projects related to fleet sales operations, including customer experience research, customer and financial support, and contracts management.

  • Global Fleet Operations Projects support - Marketing, Comms & Events

    Jan 2023 - now

  • Global Fleet Operations Intern

    Sept 2022 - Jan 2023