Michael Langlois

Experience

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  US Navy

  Jul 2000 - Jun 2004

  Cryptologist - Naval Intelligence

  Honorable Discharge. Granted Top Secret SCI government clearance. Led a team of 15 Cryptologists during Operation Iraqi Freedom. Presented actionable intelligence to Fleet Commander on a weekly basis using data analytics and visualization software to provide a clear analysis of data collected during overseas deployment. Lauded as an expert user of the military’s classified research and trend analysis computer programs. Designed and implemented a Microsoft Access 2000 database that stored training records for over 500 personnel, resulting in the elimination of paper training records. Redesigned the training computer laboratory for Trend Analysis and Operational Intelligence, which enhanced the operational readiness of 21 deploying U.S. warships. Responsible for the training, testing, and qualification of 63 personnel on Naval Operational Intelligence and briefing skills. Received outstanding evaluations throughout naval career and was quickly promoted after two years from the rank of E-1 to E-5 – (average promotion time is 5 – 12 years). Ranked within the 99th percentile of all E-5 Cryptologists – (based on promotion exams). Show less

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  Quicken Loans

  Jul 2004 - Aug 2006

  Manager, Search Engine Marketing

  Managed Quicken Loans’ online search team, including the total annual budget for company’s paid search efforts. Presented and analyzed marketing performance evaluations, while utilizing data analytics and visualization software. Conducted primary research through focus groups and surveys to discover new keywords, while utilizing secondary research efforts to remain abreast of new technologies and trends. Direct oversight of the strategic and daily functions with large corporate partners (AOL, Google, Yahoo, MSN). Managed a database that contained more than 650,000 unique search keywords. Show less

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  Wayne State University

  Aug 2008 - Apr 2013

  Taught 18 college courses as the sole instructor of record at Wayne State University and Eastern Michigan University during tenure in the Ph.D. program. Conducted and published independent research projects, presenting numerous articles and proceedings at national professional conferences. Served on the Department Chair Review Committee for the Dean of the College of Liberal Arts and Science as the Graduate Student Representative. Instructor for the newly hired Graduate Teaching Assistant orientation sessions for new instructors and incoming Ph.D. students. Co-Author/Project Coordinator of the Afghanistan-Iraq Insurgency Research Project. Developed extensive data set of hostile and non-hostile fatalities in Afghanistan and Iraq in an effort to understand the complexities of insurgency. Show less Directed research efforts to guide the quality and substance of department research initiatives. Organized the council to focus on quality research through improved education and access to mentors. Coordinated efforts and provided training on statistical techniques and software through the university’s computer laboratory to graduate and undergraduate students (SPSS and Stata). Coordinated with senior faculty to provide training on the best practices of research. Left the council a stronger institution that focuses on improving the level and quality of research. Show less

  • Instructor of Record and Ph.D. Candidate

    Jan 2007 - Apr 2013

  • Chairman, Research Council (Elected Office)

    Aug 2008 - Aug 2009
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  Cleveland State University

  Aug 2013 - Aug 2014

  Visiting Professor

  Developed and taught graduate seminars on research methodology and Political Economy. Designed and taught 8 university courses focused on research methodology, consistently received exceptional student evaluations. Conducted independent research working towards manuscript publication. Served on Student Affairs Committee, and mentored students on academic and personal success.

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  BullsEye Telecom

  Nov 2014 - Aug 2015

  Principal Researcher

  Led corporate market research efforts to support decision making. Researched and authored 6 white papers published for demand generation, based on objective research. Utilized multiple data visualization and big data software programs to transition raw data into actionable recommendations. Consulted the marketing department to redesign the content marketing approach, website strategy, and prospect engagement based on industry-leading practices, leading to the Telecom Insights initiative. Created a price elasticity statistical model for telecommunications markets, which led to a comprehensive modification of pricing levels and strategy for digital voice products. Consulted with internal groups to provide actionable insights based on objective research. Show less

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  GTB

  Sept 2015 - Mar 2017

  Senior Manager, Consumer & Market Intelligence

  Led the Insights and Analytics team, and provided strategic vision and direction on market and consumer research and analysis. Drove business solutions by bridging the gap between business needs and analytic research.Directed and developed research and measurement plans to encompass reporting across multiple channels including digital, media, and retail for a major U.S. automotive company (Ford & Lincoln). Worked daily with senior leadership and clients to address business research and analytic needs. Sought after for valuable ideation and perspectives on complicated business questions, including business areas that were deemed "unmeasurable." Approached business research questions with an open mind, while simultaneously combining multiple methodologies to create unique solutions and answers. Developed deep consumer knowledge, while generating digital segmentation profiles for use in test and learn research. Show less

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  Ford Motor Company

  Mar 2017 - Jun 2019

  Manager, Marketing Analytics

  Led team responsible for econometric analysis and Marketing Mix Modeling (MMM) development and operationalization for Ford Motor Company’s marketing efforts. Provided media allocation recommendations and ongoing efficiency and effectiveness optimization to achieve optimal ROI. Led Global Data Insights & Analytics (GDI&A) for Lincoln Motor Company MS&S at Ford Motor Company. Managed team, as well as, internal department relationships and key external partners.

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  Liberty University

  Oct 2019 - now

  Online Professor - Helms School of Government

  Instructor - Helms School of Government at Liberty University