Ashwin Varma

Experience

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  Fortis Hospitals

  Aug 2018 - Jul 2020

  Marketing trainee

  Digital marketingSocial media marketingTelemarketingCommunity health camps and health talksTrade marketingBranding (internal & external)

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  Yashoda Hospitals

  Jan 2020 - Apr 2021

  Business Development Officer

  Digital Marketing:Implementing a comprehensive digital marketing strategy that includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. This will help reach a wider audience, improve online visibility, and generate more leads.Referral Marketing:Establishing a referral program that incentivizes existing patients, doctors, and clinics to refer new patients to the hospital. This can be done through rewards, discounts, or other benefits, encouraging a word-of-mouth marketing approach.Corporate Marketing:Developing strong partnerships and collaborations with corporations and businesses in related industries. This can involve sponsoring corporate events, offering exclusive healthcare packages to employees, and creating mutually beneficial promotional campaigns.Revamping Branding Efforts:Internal Branding: Focusing on internal branding initiatives to create a positive and cohesive brand culture among hospital staff. This includes conducting workshops, training sessions, and team-building activities to instill brand values and ensure consistent representation of the hospital's brand.External Branding: Enhancing the hospital's external branding by refining the visual identity, including logo design, website layout, and marketing collaterals. Consistent branding elements will be applied across all communication channels to build a strong brand presence and recognition.Optimizing Promotional Activities:Promotional Activities: Organizing engaging and impactful promotional activities, such as health fairs, wellness workshops, and community outreach programs. These events will not only promote the hospital's services but also educate and create awareness about important health issues.Medical Conferences: Hosting medical conferences and symposiums to attract renowned healthcare professionals and experts. These events will position the hospital Show less

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  ImpactGuru

  Apr 2021 - Feb 2024

  Assistant Manager Business Development

  Partnerships and Referrals: Experienced B2B professional with a proven track record of fostering successful business partnerships,driving growth, and delivering results. Oversee strategic business initiatives of Care Pal (Money Lending), Medibuddy Insurance, InsuranceSamadhan & Crowdfunding from development through successful execution.Digital Fundraising Campaigns: Successfully implemented and managed digital fundraising campaigns for patients, leveragingcrowdfunding platforms to raise funds for medical treatments and expenses.Business Development Leadership: Led and expanded the Business Development team, overseeing both remote and field teammembers across the city. Led cross-functional teams, motivating and guiding them to deliver high-qualityfintechsolutions on time and within budget.Care Pal (Money lending) Partnerships: Identified and cultivated new partnerships across Mumbai, targeting various medicalverticals. Collaborated with key stakeholders in the Hospitals and Healthcare setups to establish mutuallybeneficialrelationships, expanding fundraising opportunities and reaching a wider audience.Cross-Functional Collaboration: Collaborated closely with cross-functional teams in Content, PR, and Communications, aligningstrategiesto maximize outcomes and enhance brand visibility.Client Relationship Management: Maintained and strengthened existing relationships with clients through structured managementapproaches, ensuring high client engagement and satisfaction.Market Insights and Product Development:o Provided valuable market feedback to company leadership on competitive offerings andcustomer needs.o Generated ideas for product development based on market insights. Show less

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  Dr L H Hiranandani Hospital

  Dec 2023 - now

  Seniour Executive Marketing

  Corporate Marketing and Department Head - HBOT (Hyperbaric Oxygen Therapy) Successfully led and managed the Hyperbaric Oxygen Therapy (HBOT) department, ensuring optimal operations and patient care.Team Leadership: Effectively handled a dedicated team, fostering collaboration and achieving departmental goals in line with the hospital's objectives.Sales Management: Managed both Business-to-Business (B2B) and Business-to-Consumer (B2C) sales, contributing to revenue growth and market expansion for the hospital's HBOT services.Physician Onboarding: Spearheaded the onboarding process for medical professionals, establishing a proficient network of doctors to enhance the hospital's expertise in HBOT.Hospital Partnerships: Successfully established strategic partnerships with other hospitals, facilitating patient referrals and creating a robust network for collaborative healthcare.Consultant Engagement: Proactively engaged with consultants, fostering relationships and obtaining referrals for HBOT, thereby increasing patient flow and strengthening the hospital's reputation.Corporate Marketing: Oversaw and executed corporate marketing initiatives, enhancing the hospital's visibility and promoting HBOT services to corporate entities. These experiences showcase my ability to drive growth, build partnerships, and effectively manage multifaceted responsibilities in the healthcare marketing domain. Show less