Srikanth Reddy

Experience

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  MediaMint

  Sept 2016 - Apr 2021

  Point of Contact of Programmatic Campaigns POD which delivers a minimum of $500k per month.Experienced in Trafficking & Managing Campaigns on DSP's like DBM, AppNexus, Simplifi for Geo fence campaigns.Experienced in trafficking creatives in DCM.RTB campaign set up, performance, and pacing while recommending opportunities for optimization across all clients.Providing Delivery/Monthly Delivery Reports, VCR,CTR data, Audience performance reports to the clients.Providing screenshots to the clientsResponsible for all the interaction, Revenue and Margin generation of the POD.Experienced in managing RTG and Conversion campaigns.Responsible for End of the Month Billing of Programmatic campaigns. Show less • Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.• Develop, recommend, and execute proposal, account, & campaign strategy• Analyze performance of Customer’s portfolio of paid search marketing campaigns• Responsible for Pay Per Click Vendor ad copy creation, keyword research, • Keyword traffic estimates and analytics analysis.• Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation. Show less

  • Campaign Manager

    Jan 2017 - Apr 2021

  • Ad Operations Associate

    Sept 2016 - Dec 2016
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  ForwardPMX

  Apr 2021 - Jun 2022

  Display & Programmatic Specialist
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  GroupM

  Jun 2022 - now

  Senior Manager