Jorge Ferreira

Experience

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  Jerónimo Martins

  May 2006 - May 2009

  Area Operations Manager

  • Developed and implement new customer strategy for the group • Area Manager for Portugal – Centre – supervising 12 stores• P&L Analysis and management for each store • Proposal and Implementation of annual/month budgets (32 stores/units) • Opening of new units (including project management, construction overall supervision and team training) • Location scouting for potential new business - reporting to the board • Recruitment and training of new staff• Research, proposal, development of new products Show less

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  Merlin Entertainments plc

  May 2009 - Jul 2017

  • Project Manager for a new stock management system and till system• Finance Champion for F&B department with the review of pricing and products.• Marketing and Campaigns champion for F&B department. Develop and implement the park commercial strategy with new products, concepts and marketing strategies • Responsible for analysis and setting up improvement actions for guest satisfaction based on KPI’s and mystery visit results.• Develop new products and concepts working alongside with internal department and external suppliers• Accountable for cost control and P&L analysis for different F&B units• Training and coach management team members to be according the company goals• Manage a team of 300 staff including recruitment and training • Organise and set up the pre-season opening and special events• Manage Food & Safety processes and Health & Safety systems with consistent increase in final external audit scores • Responsible for park management on designated days• Operations Manager Secondment – Midway attractions – Germany – during 2016 Show less • Institutional representative with Hamilton Island Enterprises (company that owns Hamilton Island)• Cost control P&L analysis• Direct reporting to area and divisional directors all activities • Implemented the financial Merlin process, increasing the existing control• Develop the CAPEX project been responsible for all construction and opening process • Create new products to implement on park• Develop new marketing strategy to be delivery in the island (increased visibility in island internal television, airport, tourist centre, hotels) and outside island (tourist centre, cruise lines, conferences and exhibition centre) • Contract with new partners to have more visitors on park• Manage Health & Safety system according to the company policies• Manage the park team • Trainee the team to achieve the heights service standards with excellent recommendation in Trip adviser, KPI’s and Mystery visit Show less • Commercial and operations management for the attraction• Manage a multi-disciplinary team of over 100 staff members • Produce year budget for the department • Cost control and P&L analysis• Weekly reporting on the department activity• Develop new commercial campaigns and reorganize the merchandize and commercial area• Increase the sales year on year in the commercial department• Responsible for new outlet approval with the city of Sydney City Council • Trained the Sydney team according to Company Food Safety Policy- increase in 30% the previous result Show less • Responsible for the attraction operation including Admissions, Entertainment, Schools, F&B, Retail and Maintenance • Develop new entertainment concept that now is used as a model across the company• Procurement for all departments in SEA LIFE• Produce year budget for the department and do cost control• Manager for expansion projects, from pre-project stage until opening• Institutional representative with city council, including vice-president, urban development department, environment department, city police among others.• Site H&S Champion Show less

  • F&B Cluster Manager

    Mar 2014 - Jul 2017

  • General Manager

    Jan 2014 - Mar 2014

  • Commercial Operations Manager

    May 2013 - Dec 2013

  • Senior Operations Manager

    May 2009 - May 2013
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  PDL - Parque dos Dinossauros da Lourinhã

  Aug 2017 - May 2018

  Director Of Operations

  • Project Manager for a Dino Parque Lourinhã project – first phase in a 10 hectares forest area• Develop all operational procedures for park operation• Manage and monitor operational Budget • Work with national and local authorities to improve the park visibility and awareness • Set up and implement the strategy for school communication • Procurement with local market players for supplying and partnerships • Implement the H&S and Security procedures in place at the park • Responsible for the commercial strategic plan with national and international brands• Create and develop park F&B offer and operation • Set up the retail layout. Negotiation with partners to have an adjust product range to have the best relation cost vs quality • Recruitment and training strategy Show less

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  THORPE PARK Resort

  Jun 2018 - Mar 2019

  Head of Food and Beverage

  • Responsible for all Park Food & Beverage operation: seating restaurants (hotel restaurant plus park restaurants), Grab and Goes concepts and coffee shops, staff canteen and concession restaurants. • Direct Reports 3 Area Supervisors • Reset food and beverage park offer, increased the offer for 2019 season by two new concepts (Pub Sports Bar Concept plus Grab and Go concept) • Work with brand partners to develop new concepts and park offer to maximize development fund available • Set up a strategy to increase guest/visitor satisfaction• Developed a project to increase service efficiency and reduce the waiting time with a positive impact on OPEX • Implement a new food and beverage management structure, adjusting the needs according to season • Increase food safety and guest service standards • Developed and implemented new product commercial strategy – new products, new menu design, and layout, increasing visibility • Work alongside with Marketing team for new campaigns • Design and implement a new maintenance and equipment plan to increase efficiency and productivity Show less

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  PDL - Parque Dinossauros da Lourinhã

  Jun 2019 - now

  Director Of Development

  • Develop new products for the Dinoparque and Dinopark Group• Project Manager for Dinoparque and Dinopark Group• Consulting works, driving to opportunities with partners• Set up a strategy and implement to increase guest/visitor satisfaction• Leading the Digital Transformation in Dinoparque and Dinopark Group• Procurement in the Leisure and Entertainment Industries to develop new business in the group

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  Universidade de Coimbra

  Sept 2021 - now

  PHD Student

  Study in Tourism Territory and Heritage - Expert in Guest Satisfaction and Themed Attractions. Also with Interested in Geoparks and Geotourism.