Jamie Karol

Experience

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  Krafted By Karol

  Dec 2013 - Apr 2018

  Founder/ Designer

  ● Grew startup to generate +$100K within 12 months of launch; gained 8 retail partners & sold +16 store locations● Managed independently all functions including design, supply chain, purchasing, & marketing● Featured in Seventeen Magazine’s digital series “Fashion to DIY For” on Seventeen’s website and Musical.ly (TikTok)

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  House of Quirky

  Dec 2014 - May 2015

  Wholesales Intern

  ● Intern for House of Quirky, owner of 10 Australian fashion labels including MINKPINK, Evil Twin, Somedays Lovin, State of Being, Paint it Red, and The Lost Girls● Created excel spreadsheets to track seasonal sales and assisted with the fulfillment of orders from buyers during market, trade shows, and all showroom appointments ● Updated sales and inventory reports to maintain a healthy sell-thru and ran ATS reports and informed buyers of any additional stock or merchandise that could be allocated to stores Show less

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  Moncler

  May 2015 - Aug 2015

  Wholesales and Merchandising Intern

  ● Created and updated line sheets and master buy reports and updated sales and inventory reports ● Assisted with in-store trainings, product information clinics, and showroom appointments● Updated product information for merchants regarding fabric material, product care, and product measurements

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  Shop Alexis

  Sept 2015 - Nov 2015

  Product Development Intern

  ● Oversaw production taking place in the Garment District ● Maintained deliveries to high-end department stores and e-commerce sites such as Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, Cusp, Intermix, and Revolve Clothing● Sourced materials and top of production sample pieces to assure the correct sizing and measurements of all garments

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  Macy's

  May 2016 - Aug 2016

  Omni-Buying Intern

  ● Responsible for tracking sales and inventory for Macy’s stores and Macys.com for Women's and Men's Fine Jewelry (gold, pearls, and watches)● Ran weekly and seasonal sales reports in order to analyze business trends and potential opportunities● Created advertising layouts and choosing merchandise for seasonal ad spreads and marketing campaigns● Summarized weekly reports to present key points and call-outs at Monday morning meetings ● Tracked sales volume that resulted from ad campaigns, markdowns and promotions ● Took part in Macy’s Internship Program activities and presented ideas and business proposals in front of Macy’s executives and received a return offer for the Executive Development Program post-graduation Show less

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  Barneys New York

  Aug 2016 - May 2017

  Buying

  ● Full-time intern on the Women's Jewelry team (Contemporary, Fine, and Watches)● Determined what styles should be bought, replenished, or transferred between stores based on sales ● Ran & sent weekly sales reports to vendors ● Served as a liaison between stores and designers for specialized & custom orders ● Attended all buying appointments and in-store clinics

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  Macy's

  Jul 2017 - Aug 2018

  Executive Development Program Omni Assistant Buyer

  ● Managed $300M open-to-buy for women’s footwear; created strategies to maximize growth, profitability, & inventory efficiency

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  Jet

  Jul 2018 - Oct 2020

  Category Management & Strategic Partnerships Jet.com & Walmart eCommerce

  ● Managed Children's Premium and Specialty Business & Strategic Partnerships across Walmart E-Commerce & jet.com● Led partnership with KidBox creating Walmart’s first subscription model increasing new customer acquisition +20%● Achieved +500% visibility of Lord & Taylor catalog resulting in 100% month-over-month gross sales increase for 5 months

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  Walmart

  Apr 2019 - Nov 2020

  ● Responsible for managing the P&L of Children's Sleepwear business across Walmart eCommerce ● Achieved over 300% gross sales comp in Q1 & Q2 2020 & increased profit +10 BPS ● Licensing lead for total Apparel leading conversations with major production studios, agencies, and licensees for all categories of business ● Launched the character shop on Walmart.com establishing Walmart as a best-in-class destination for licensed merchandise ● Oversaw lower-level category specialists & assistant Show less

  • Omni-Strategy

    Aug 2020 - Nov 2020

  • Category Management Lead

    May 2020 - Oct 2020

  • Category Management II & Licensing Partnerships Lead

    Apr 2019 - May 2020
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  Route

  Oct 2020 - Jan 2023

  ● Promoted in 9 months of transitioning into product management ahead of avg. 12 month timeline; top 10% performance review● Independently led 4 product stacks and 4 teams of engineers & owned the product roadmap, vision, execution, and day-to-day● Launched web app providing tracking experience on desktop, increasing user acquisition +10% within the first month● Identified a white space opportunity for Route to launch a Carbon Neutral Shipping SaaS product and delivered the product to market within two months across 4,200 merchants, increasing Route’s conversion +12%● Oversaw Route's investment in Fazenda Nascente de Leuar, a reforestation project planting 432k trees, thus neutralizing carbon footprint of shipments● Selected by senior executives for additional leadership role as Sustainability Lead; created plan to achieve net zero by 2025● Created Route’s first in-person experience that was unveiled at Art Basel Miami leveraging QR codes to power an in-app experience offering discounts to high-profile brands; resulting in a 60% app download conversion by attendees Show less ● Owned the product roadmap, strategy, & vision and partnered with the Engineering manager leading 3 teams of engineers across iOS & Android and machine learning. Responsible for all product documentation and day-to-day prioritization of tech debt● Represented Route as a speaker at Sendlane’s Commerce Roundtable (700 attendees) and Hawke Media’s eComm Week LA(2,000 attendees) highlighting the importance of personalization and the post-purchase experience in e-commerce● Launched Route’s Product Drop - a 24-hr in-app experience, resulting in +2% user acquisition in partnership with Justin Bieber Show less

  • Senior Product Manager, Carbon Neutral Shipping & Route on Web

    Apr 2022 - Jan 2023

  • Product Manager II, Product Recommendations & Mobile Marketplace

    Aug 2021 - Apr 2022

  • Business Development & Product, Discover

    Oct 2020 - Aug 2021
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  Emerging Venture Capitalists Association (EVCA)

  Jan 2023 - now

  Member

  Member of the Miami chapter of EVCA

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  Global Women in VC

  Jan 2023 - now

  Member
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  Atomic

  Jan 2023 - Mar 2025

  Product Management & Ops

  ● Building startups from 0-1 at Atomic Venture Studio

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  Twenty

  Aug 2023 - Feb 2025

  Mentor

  Mentor for young professionals looking to crush their twenties with www.twenty.team!

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  Sydecar

  Mar 2025 - now

  Product