Sofia Chiaradia

Experience

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  Agência Squadro Ideias

  Mar 2018 - Apr 2019

  Account Executive

  • Responsible for the following account: Colchões Ortobom • Support on the set-up of integrated media plans, together with the offline and online media departments. • Prepared and presented project briefing to creative directors and content executives• Managed and tracked monthly campaigns execution until completion • Proofread and final check of communication assets released on a daily basis.• Supported managing of digital media campaigns (social, paid, and organic) and performance.• Developed monthly ROI reports Show less

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  Agência Frog

  May 2019 - May 2020

  Account Executive

  • Managed the following accounts: FmODia, Unisuam, OiFuturo Juçai, Oceânica, SindiRefeições RJ, D20 Sports• Supported to launch new and modern websites based on client goals• Prepared and presented project briefing to creative directors and web editors/designers• Management of digital media campaigns (social, paid, and organic) and performance.• Supervise creative work and oversee production for 360 national/local campaigns (print, OOH, digital, social, radio, TV, etc.)• Communication with clients about requirements, status updates and feedback on projects• Official point of contact with UX and IT developers. Show less

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  Webedia

  May 2020 - Jul 2021

  Account Executive

  • Responsible for the following accounts: L'oreal, Sanofi, Club Med, MSD Animal Health and Telecine • Supported the planning, organisation and management of clients of global and local campaigns • Collaborated with the Creative, Editorial and global stakeholders teams, ensuring the efficient delivery of projects within the defined deadline and budget.• Developed monthly reports, translating data driven insights into actionable business plans • Responsible to support client’s promotional/commercial activations by leading planning meetings and developing creative briefs to cross functional teams. • Development, coordination, and execution of multi-channel integrated campaigns, from approval of strategic briefing until delivery of final assets. Show less

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  Jellyfish

  Jul 2021 - Oct 2021

  Account Executive

  • Responsible for the following accounts: L'oreal and Jonhson & Jonhson • Planning, organisation and management of clients of global and local campaigns • Collaboration with the Creative, Editorial and global stakeholders teams, ensuring the efficient delivery of projects within the defined deadline and budget.• Developed monthly reports, translating data driven insights into actionable business plans • Responsible to support client’s promotional/commercial activations by leading planning meetings and developing creative briefings to cross functional teams. Show less

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  Play9

  Sept 2021 - Feb 2023

  Account Manager

  Play9 is a fast growing company focused on MediaTech and Influencers campaign based in Brazil• Responsible for the following accounts: Prime Video, YouTube, Reserva and ForeverLiss • Nurture client relationships and orchestrate regular client meetings• Translated client’s needs into projects with defined steps, tasks, and timeline• Supervise the day to day creative work and oversee production for YouTube Channels, Social Media campaigns and Influencers content (TikTok, YouTube Shorts, Instagram Reels e Stories)• Collaborate with the Creative, Production and Sales teams, ensuring the efficient delivery of projects within the defined deadline and budget.• Briefing creative production to Influencers of each project and increase the relationship between them and the brands • Supervise paid digital media campaigns and performance, collaborating with media and PR partners Show less

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  Whop Agency

  Feb 2023 - May 2023

  Account Coordinator

  • Responsible for coordinating the account manager's team and supervising other teams in the agency• New businesses mapping and deploying strategy and scopes • Flows and new processes planning and implementation with a focus on the team's strategy and organizational performance• Content marketing strategies supervision and development focused in social media, launch campaigns and landing pages• Event launch projects supervision aimed at strengthening traffic acquisition

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  Governo do Estado do Rio de Janeiro

  May 2023 - Jan 2024

  Account Manager

  • Responsible for the strategic approval and execution of the Government advertising campaigns• Briefing production for offline and online marketing activities, events, and campaigns to local audiences• Follow and control project management • Identify and manage risks to ensure that delivery arrives on time• Supervise and control the campaigns, projects and advertising actions flow • Assistance in creating brand concepts for government programs

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  3A Brasil

  Jan 2024 - Oct 2024

  Account Manager

  • Responsible for account: FGV - Fundação Getúlio Vargas The most influential institution on Latin America• Brand management and client relationship • Briefings development and alignment of online and offline campaigns• Interface with the media, finance, creative and planning teams, promoting alignment between campaign strategies• Main performance KPI analysis of online campaigns • Responsible for controlling invested budget in Google Ads, Google Search, Pmax, Lead Ads, and other traffic strategies • Analysis, propose and structure client's budget, selling new content production • Responsible for controlling and releasing the client's monthly billing Show less