Muhammad Ridha Rama Armanda

Experience

• 

  Ummi Collection Mempawah

  Aug 2018 - Mar 2021

  Digital Marketing Manager

  - Developed a comprehensive digital platform, including logos, banners, and landing pages, contributing to a twofold increase in turnover.- Conducted in-depth competitor analysis, implementing strategies that led to a 150% growth in online sales conversion.- Implemented effective social media campaigns on Facebook, Instagram, and WhatsApp, resulting in a 120% increase in product visibility and sales.

• 

  MDS Printing

  Jan 2019 - Aug 2019

  Graphic Designer

  - Enhanced design efficiency, achieving a 50% reduction in turnaround time, resulting in increased customer satisfaction.- Generated a significant 60% increase in sales within three months, particularly during a crucial election period.- Collaborated with over 30 clients, delivering 50+ designs in a month, leading to a substantial 50% increase in demand for banners and related products.

• 

  DagangRumah.com

  Jan 2021 - Aug 2023

  Digital Marketing Executive Property

  - Optimized social media strategies on Facebook, Facebook Marketplace, and WhatsApp, leading to a 100% increase in company turnover.- Increased Facebook Marketplace engagement by 70% in two months through targeted campaigns and content optimization.- Collaborated with potential buyers on Facebook and WhatsApp, providing rapid responses and step-by-step guidance, resulting in the closure of 25 property purchases in 4 months.

• 

  TikTok

  Aug 2022 - Sept 2023

  Affiliate Marketing Specialist

  - Generate one example of a viral or trending video on July 29, 2023, accumulating a total of 372K views and generating substantial affiliate profits.- Plan and upload consistently 3-9 daily videos, optimizing algorithm engagement and content visibility.- Achieve the highest Gross Merchandise Value (GMV) in a month, totaling 11M IDR with 456K product views and 11K product clicks.

• 

  RevoU

  Sept 2023 - May 2024

  - Conducted thorough audience research and A/B testing, pinpointing key demographics for precise targeting.- Developed and Managed a project team as a project manager, guiding discussions, strategizing, and delegating tasks to ensure adherence to deadlines and quality standards.- Designed and Optimized a user-friendly goodchoicekitchenid.shop's landing page, achieving impressive engagement metrics: 90% engagement rate, 1.35 average pages per session, 47.40% average scroll depth, and 56 seconds active time spent out of 5.3 minutes total time. This led to an enhanced user experience and boosted site interaction and visibility.- Analyzed data-driven analytics efforts using Looker Studio (Google Data Studio), Google Tag Manager and Google Analytics 4 to track and analyze performance metrics.- Monitored and Managed online catering business project campaign performance, resulting in a 34% decrease in cost per result and a 20% increase in click-through rate (CTR) for Meta Ads, along with a 29% decrease in CPM and a 24% decrease in CPC.- Optimized Google Ads campaigns, yielding significant improvements: a 58% decrease in cost per conversion, a 132% increase in CTR, and a 167% increase in conversion rate, demonstrating expertise in budget management and optimization.- Developed and Improved SEO for goodchoicekitchenid.shop through competitor analysis and technical enhancements, leading to a substantial boost in organic traffic and website visibility. Show less

  • Performance Marketing Associate

    Jan 2024 - May 2024

  • Digital Marketing Bootcamp Project Trainee

    Sept 2023 - Jan 2024
• 

  Doyan Ayam

  Apr 2024 - May 2024

  Performance Digital Marketing Associate
• 

  PT Integrasi Muda Teknologi

  Apr 2024 - now

  Update September 27, 2024- Optimized user experience, achieving a 90% engagement rate, 1.45 average pages per session, 41.40% scroll depth, and 58 seconds active time for IMTeknologi.- Improved mobile PageSpeed Insights score from 27 to 75 (+177.78%) and desktop from 43 to 99 (+130.23%). Accessibility, Best Practices, and SEO scores for IMTeknologi and the other sites also saw significant improvements.- Utilized Google Analytics 4 to analyze sales data and Looker Studio to Design user-friendly reports, identify top-performing products, optimize marketing channels, and create clear.- Led Meta Ads for IMT and Evoview, reducing cost per result by 46.15%, increasing CTR by 97.56%, Decreased CPM by 70.58%, Reduced CPC by 41.93% and achieving 800 conversion with a 16 million IDR budget over 5 months.- Managed Google Ads for IMT, Evoview, Indosmartech, and Videotron Specialist, reducing cost per conversion by 40%, increasing CTR by 39.26%, Decreased CPM by 50.88%, Reduced CPC by 31.57% and generating 700 targeted deals from Generated 3,200 conversions and from a 120 million IDR budget. - Increased total sales achievement by 4827.02% exceeded the target, reaching over 4 billion IDR in a month.- ROAS improved significantly, rising from 1:43.86 to 1:148.41 (+238.31%).- Developed and executed organic social media strategies for IMT and Evoview, creating a strong brand identity that increased engagement and established them as trusted sources in the B2B IoT industry.- Enhanced SEO for IMT, Evoview, and Indosmartech through competitor analysis, keyword research, and content strategy, significantly boosting organic traffic and visibility.- Served as Project Manager for multiple campaigns, leading cross-functional teams, defining strategies, and ensuring timely delivery of all projects- Generated over 3,200 conversions and 700 deals through Google Ads and Meta Ads campaigns, while maintaining low CPC & optimizing campaign performance for better ROI Show less

  • Senior Digital Marketing Specialist

    Jun 2024 - now

  • Digital Marketing Specialist

    Apr 2024 - Jun 2024
• 

  PT Pro Siber Inovasi

  May 2024 - Jul 2025

  Digital Marketing Specialist

  Update September 27, 2024- Optimized Prosiber's website for user-friendliness in the security system industry by adding CTAs linked to WhatsApp and form lists, achieving 2,115 sessions, 1.28 average pages per session, and a 46.08% average scroll depth.- Collaborated with the performance team to determine the best-selling product and optimize marketing channels through a comprehensive Google Data Report and a user-friendly Looker Studio report, enhancing data interpretation.- Developed and managed Google Ads campaigns aimed at generating leads with low CPC, achieving 237 conversions and 34 targeted deals within a budget of IDR 4.6 million.- Reduced cost per conversion from IDR 25,695 to IDR 14,395 (44.04% improvement), increased CTR from 2.74% to 9.98% (264.56% boost), and decreased CPC from IDR 4,140 to IDR 1,471 (64.5% decrease).- Enhanced engagement metrics and visibility across all projects, driving significant improvements in user experience and marketing effectiveness. Show less

• 

  Interium

  Jun 2024 - Jan 2025

  Digital Marketing Specialist

  Update Oktober 10, 2024- Led discussions and task distribution to optimize a user-friendly website for interior design and furniture, improving user experience and engagement metrics (4,892 sessions, 1.48 pages/session, 53.45% scroll depth).- Collaborated with the performance team to develop innovative marketing strategies and identify key metrics for optimization.- Utilized Looker Studio and Google Analytics 4 to analyze data, identifying the top-selling product and optimizing marketing channels.- Designed a user-friendly Google Looker Studio report to enhance data interpretation and decision-making.- Developed and managed Google Ads campaigns, generating 571 conversions and 227 deals with a budget of IDR 20 million, achieving 68,000 impressions and 4,000 clicks.- Reduced cost per conversion by 33.07%, from IDR 47,358 to IDR 31,696.- Increased click-through rate (CTR) by 28.8%, from 6.18% to 7.96%.- Lowered cost per 1,000 impressions (CPM) by 15.33%, from IDR 388,765 to IDR 329,177.- Reduced cost per click (CPC) by 24.13%, from IDR 5,744 to IDR 4,358.- Conducted keyword research, structured campaigns, and monitored results to provide data-driven recommendations for continuous improvement. Show less

• 

  Evomotion

  Jul 2024 - now

  Digital Marketing Specialist
• 

  U-Steel

  Sept 2024 - Jan 2025

  Digital Marketing Specialist
• 

  PT Inspira Desain Nusantara

  Oct 2024 - now

  Digital Marketing Specialist
• 

  Evomotion Production

  Nov 2024 - Jul 2025

  Project Manager
• 

  Evomotion Digital

  Dec 2024 - Jul 2025

  Project Manager
• 

  Pondasee

  Jan 2025 - now

  Digital Marketing Specialist
• 

  ARVERSE Digital

  Jan 2025 - now

  Chief Executive Officer