Kane Rich

Experience

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  All Saints

  Jan 2008 - Jan 2009

  Sales Assistant / Trainee Concession Manager/Supervisor
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  Kane Rich Photography

  Apr 2008 - Jun 2018

  Freelance Photographer

  Notable recent work includes:• Product photography for Crack Ales and their first ale product 'Crack Hops'• Press/promotional photography for DJ and producer J.Morrison and his recent DJ Magazine feature to celebrate the release of his 'Freedom' EP.• Press/promotional photography for electronic/ambient music producer and music lecturer Kayla Painter.• Product photography for the collaboration between Bristol food business The Gourmet Sandwich Club and Chabuddy G from BBC sitcom "People Just Do Nothing".• Wedding photographer for ten weddings. Show less

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  Urban Outfitters

  Jan 2009 - May 2012

  Sales Assistant / Stockroom Reciever

  • Receiving and accepting stock, maintaining stock levels on the shop floor and in the stockroom, and managing/reducing losses through security procedures.

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  Sink Ships

  May 2010 - Apr 2012

  Event Promoter

  - Event management across two club venues in Bristol (Timbuk2, The Croft).- Booking DJs and bands, briefing graphic designers on promotional collateral such as posters and flyers.- Briefing street team on flyering and promotional tasks.- Promotion through Facebook and Twitter.- Budget management.

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  South Gloucestershire Council

  Jun 2012 - Mar 2014

  Data Validation and Helpdesk Officer

  • Experience of Capita SIMS and Adastra• First line helpdesk support for applications to school admissions website, and also to Capita users across the council and school administrators• Experience of sorting through data and validating records with knowledge of the Data Protection Act.

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  Clifton Photographic Company

  Jun 2013 - Jun 2014

  Team Photographer (Part Time)

  • Second point of contact for all clients. Would find out what the client was looking for from their photo-shoot and work towards obtaining this. Looking after clients for an hour at a time and striving to make the client feel relaxed in-front of the camera, whilst making sure that the required body of work was completed within the hour to fulfill client turnover times, in order to reach optimum revenue and footfall levels.• Responsible for the upkeep of all studio equipment including lighting, reflectors/shapers, and furniture. Once the days photography was finished, leaving the studio in the required ‘as untouched’ state, with everything in it’s right place ready for the next photographer the following morning.• Photographing children, adults, dogs... Discovering how challenging it is to keep a young child focused on the camera with a pet running around that you have to photograph as well! • 90% of our clients at the studio were not models, many not feeling comfortable in front of a camera, often with no self-confidence at all. Using soft skills to coax clients in front of the camera and then direct them to allow capturing the best versions of themselves was often a rewarding experience and something which I received a lot of job satisfaction for. Show less

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  Stella Artois / Kreate Agency

  Jun 2013 - Jun 2014

  Freelance Photographer and Brand Ambassador

  • Documenting the Stella Artois Connoisseurs project, which was devised by the marketing department at Stella Artois in order to challenge perceptions in England around their product. Myself and an actor would visit a list of specified vendors (bars/hotels/restaurants) and whilst the actor would train the staff on ‘The Perfect Pour’ featuring their new ‘Chalice’ glass, I would document the training in a reportage style.• Producing classy, black and white images of each aspect of the training, from the venue shots, to individual posed images of staff in response to the photographic guidelines and specifications, and candid style photography of the staff and their reactions to the training.• Driving to each venue and ensuring that our timekeeping was on point to be there on time to deliver the training, as almost all staff would be tied up and waiting for us. Show less

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  Care UK

  Jun 2014 - Nov 2016

  NHS 111 Health Advisor

  • Ability to speak to people from different backgrounds and in stressful situations, with warmth and empathy. • Quick decision making needed. Ability to manoeuver through Pathways system quickly and reach the appropriate response to the situation.• Regularly achieving KPIs based around attendance, call times, audit scores, ambulance send rates etc.

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  McCarthy & Stone

  Nov 2016 - Jul 2018

  • Key responsibilities include 360-degree delivery of all sales release events, and pre-sales release information days, which generate sales leads and attract potential customers to core and aged stock sites, in line with agreed KPIs. • Providing all of the collateral needed for our events including banners/brochures, supporting the sales team at the event, briefing the support needed in terms of press, digital marketing and direct marketing.• Management of the events budget for the financial year.• Project manage and execute timely site openings/events in conjunction with sales teams, ensuring all parties involved in the delivery of the event are clear on roles and responsibilities.• Maximising all site-specific pre and post-sales release PR opportunities. Developing clear and concise briefs and analysing effectiveness post activity. Working with McCann PR agency to develop local PR plans to support each site.• Attending regular site meetings to build strong relationships with the Area Sales Managers and Sales Executives to establish specific activity required to support sales targets and address site-specific challenges.• Briefing each site and the Contact Centre on marketing activity, including accurately forecasting call volumes and messaging to support best customer experience with call handling.• Ensure all marketing and sales support material meets the provisions of all relevant policies and current GDPR legislation and amend as necessary.• Reviewing site prospect dashboard on a monthly basis supporting corrective plans to address KPI performance on red and amber sites.• Attending difficult site reviews when appropriate to establish activity required to improve enquiries/first time visits.• To engage with the local community through groups and sponsorship opportunities to find worthwhile causes to support that will generate PR coverage for McCarthy & Stone. Show less • Upkeep of development web pages, optimising content for page speed and SEO. Customisation of HTML emails, using the Pure360 platform.• Overseeing regional social media platforms, using Falcon. Moderating and replying to customer comments directly.• Analysing databases for each of my developments, using reporting from the CRM system, Google Analytics, and QlikView, to understand the following metrics; enquiries by source code on collateral, postcode enquirers, first-time visitors to the development and event visitors. Focusing on sales leads and conversion rates from lead to visitor, and visitor to reservation. • Profiling customers based on age, location, property value, whether they own a car, where they want to live, and ultimately what drives them to purchase a McCarthy & Stone apartment in order to target our message to ‘lookalike customers’ in the same areas.• Working with Delete agency and Group Digital on Facebook PPC campaigns and Zoopla advertising.• Liaising with external suppliers and partners such as GK Signs, Designamite and McCann to deliver our objectives, including purchasing data, booking media and PR, delivering graphics for site hoarding, and creating large-scale campaigns on a range of media including outdoor advertising such as 48 Sheet billboards.• Project management of brochures from concept to print/delivery, working alongside the development managers to ensure that all assets within the brochure are correct, including; apartment floor plans and dimensions, site layouts, specification of the development and apartments, artist impressions of the building. • Copywriting, proofreading, and sending on brochure copies for approval to key parties including directors for final sign off.• Photographing our developments and events for use in our communications wherever possible. • Graphic Design across print and digital created using Adobe InDesign, or working with external graphic designers where appropriate. Show less

  • Regional Events Executive

    Apr 2018 - Jul 2018

  • Marketing Executive

    Nov 2016 - Apr 2018
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  Voyageur Group

  Jul 2018 - Jan 2019

  B2B Marketing Executive (6 Month FTC)

  Responsibilities include:• Management of social media across LinkedIn/Twitter/Facebook for three brands: International Travel and Health Insurance Journal; International Hospitals and Healthcare Review; and AirMed and Rescue Magazine. Building our following of each brand with daily posts, tagging of companies featured, subscription messaging.• Producing weekly and monthly news roundup videos using Adobe Spark.• Email marketing using Mailchimp for the above three brands, also ITIC Global Conferences, and client Sophie Cameron Davies fashion design brand. • Using Hubspot CRM to actively speak to our contacts and drive new leads and subscriptions.• Briefing graphic design assets for social and web to our in-house team. Working on own design assets using Adobe InDesign/Photoshop when required. Show less

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  Empire Fighting Chance

  Jan 2019 - May 2020

  Marketing Executive

  As the sole marketing and communications output for Empire Fighting Chance, I am responsible for shaping the brand by telling our story. I do this by using my photography, graphic design, copywriting, video and marketing experience wherever possible, utilising outside partners when appropriate.Achievements and responsibilities include:• Creation of social media strategy and guidelines based on post-performance data from social platforms. Developing own marketing strategy in order to drive interest in the charity and further support.• Hands-on graphic design of marketing collateral, including leaflets to support sign-up of 760 runners for the Keynsham 10K, as well as aiding in the recruitment of over 100 dedicated fundraisers for the Bristol Half Marathon which raised over £12,000 in support of Empire Fighting Chance.• Videography and photography (including editing) for social media content, testing and refining approach based on results.• Management of the Wordpress website including keeping copy/images up to date, creating landing pages, copy-writing blogs, directing our web design agency to implement Hotjar and Google Analytics in order to report on web stats for continual improvement.• In-house photographer for Royal Visit from The Duke and Duchess of Sussex. Incorporating content from this visit including quotes from the Duke and Duchess - and my photography of them - into our communications and fundraising messages.• Copywriting for our website blog updates, social media posts and marketing collateral. Show less

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  Dyson

  Sept 2020 - Sept 2021

  Digital Content Administrator

  Working on a UX-focused, technical AI chatbot content project to enable greater customer interaction across international markets.Responsible for building chatbots for Dyson (Terms and Conditions, FAQs, AirWrap and Troubleshooting) across international markets using Bold360ai platform. Liaising with Solutions Architect from LogMeIn to implement market translations and specifications using a JSON file and Visual Studio Code.Training of live chat agents on the use of the agent workspace. QA testing on all chat bots built in STG, PRD and then also on deployment days. Screen recording test videos for sign off.Alternation of responsibility within the team for deployment of chatbots and presentation of success to project managers.Assisting market teams with changes to content and the website. Content management and publishing of floating button IDs onto Sitecore, Magento2 and Adobe Experience Manager.Creating effective and instructional copy for use in chatbot articles.Working on Dyson's AA Accessibility project to bring previously created Live Chat windows in line with accessibility best practices, including testing functionality such as the ability to tab through buttons works correctly for use of screen readers.Content administration using HTML and CSS.Working in Agile two week sprints and effective use of JIRA to keep the team on sync. Assisting with Sprint task organisation when senior colleague on leave. Show less

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  Futurform Limited

  Sept 2021 - Mar 2022

  Front End Web Developer

  Responsible for redesigning and building the Futurform Workwear eCommerce site using a low code platform, which was completed in 3 months and processed over 70 orders, stocking 2177 products.Wireframing page layouts and graphic design for digital assets.

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  Convatec

  Apr 2022 - Dec 2024

  Digital Marketing Specialist

  Hands-on content creator/graphic designer for web and social organic and paid content across video, graphic imagery and photography, as well as direct marketing; brochures, direct mail, event banners and posters. Sole responsibility for all areas of production over 24 social media campaigns in 2024, gathering 151,540 impressions, avg. reach of 4.300 and 2.5% engagement rate across audience of 275,000 followers.Working directly with the Global Channels and Campaigns Business Partner, I designed and set up internal communications templates and trained/onboarded international regions on these. This resulted in the delivery of over 150 internal job campaigns, reaching 8568 employees, with an overall click-through rate of 7.4% and click-to-open rate of 17%. I also acted as the lead point of call for technical issues and quality control before campaigns were sent.Improved chatbot user experience through analysing and building user journeys, understanding keyword functionality from an outside perspective and optimizing/creating bot answers and FAQs, resulting in a 6.56% increase in the user flow of applying for a job through the chatbot journey.Owned the global data protection process, emailing 48915 candidates across 10 campaigns to resubscribe candidates or purge candidate data as per GDPR.Produced graphic design assets and written content (email campaigns, landing pages, chatbot answers) ensuring brand consistency across all materials, including 50 posts on social media, with the highest organic engagement rate of 8.2% on LinkedIn.Utilized Phenom CMS/CRM to build and analyze landing pages, applying UX/UI best practices through wireframing and fixing bugs with Phenom support, ensuring seamless candidate experience. Show less

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  Verto Homes

  Jan 2025 - now

  Marketing Manager

  Launched new website within first 4 weeks of joining business.Responsible for social media, signage, content management, brochure development and more.