Michael McWhorter, MBA

Experience

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  Mizzou Athletic Department – Lead Spring Intern

  Jan 2013 - Dec 2013

  Marketing Intern

  • Lead intern for frontline fan participation and game day operations for over 10 sports• Develop and implement marketing and sales plans • Research potential consumers of the universities athletic experiences• Support with the retrieval, publication and distribution of athletic information

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  MizzouRec

  May 2013 - Dec 2013

  Membership Lead at MizzouRec

  • Operate as a liaison between professional staff and student employees• Manage and oversee over 100 memberships for the Men’s Rothwell club, Mizzou’s premium locker room• Resolve all ID violations and conflicts for all student members • Complete training and performance overview of employees

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  Northwestern University Athletic Department

  Jan 2014 - May 2014

  Sales and Marketing Intern

  • Organized and executed various marketing campaigns at sporting events to enable successful Northwestern brand awareness and loyalty• Researched, developed and executed a Cubs Ticket giveaway to increase brand awareness.• Assembled bags of branded items including tee shirts, flags, bottles and more for distribution to large crowds.• Encouraged participation of sporting event attendees in order to distribute branded items.

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  Nike

  Jul 2014 - Oct 2018

  Athlete

  • Received promoted product from seasonal promotions of various lines.• Restocked inventory levels of promotional product as well as standard lines.• Reported on low inventory of promotional product for the purpose of maintaining critical stock levels, ensuring the success of the promotion.• Provided a premium shopping experience by maintaining visual standards supporting numerous major in-store events for the NBA, USA Basketball, Jordan Brand, and the Chicago Marathon.• Recognized by management to lead new staff through the orientation processes and on the job mentoring. Show less

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  Northern Trust Corporation

  Dec 2014 - Jan 2017

  Cash Operations Analyst

  • Verified diversified transactions, audited transactions and provided portfolio reports, researching discrepancies on a daily basis for employee benefit trust accounts. • Verified accuracy of information by reviewing daily exception reports. • Responded to internal and external inquiries, initiating follow up inquiries and many times acted independently to resolve exceptions. • Verified report schedules, ensuring that reports sent to clients were accurate and mailed within scheduled timeframes. Show less

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  New Era Cap

  Feb 2017 - May 2017

  Retail Marketing Intern

  • Examined all company social media channels, to look for opportunities to engage with the consumer.• Gave creative suggestions to cross-functional internal teams on the look and feel of various social media channels, enabling consumer visibility to increase.• Wrote captions for New Era Ambassador Celebrities and Sports figures. • Watched competitor actions, identifying the implementation of new deals, alerting the marketing team to enable alteration of the current marketing plan. • Established awareness for the New Era MLB and New Era X Roc Nation activation event.• Seeded caps to athletes and entertainers supporting in-store activations sponsored by D'Usse for stores opening in LA and New York. Show less

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  Brad's Deals

  Sept 2017 - Oct 2018

  • Develop, maintain and grow advertising accounts – Bids, budgeting, ad copy and creatives, landing page optimizations.• Ad hoc reporting for marketing campaigns to help scale the growth and profitability of social, display, paid search and other digital marketing channels.• Research and identify new opportunities to scale digital campaigns, both in the form of growing current platforms and exploring new ones.• Help Manage the online marketing efforts of the Brad’s Deals customer acquisition.• Manage the online marketing efforts of the Brad’s Deals customer acquisition.• Serve as an expert in the latest developments and trends in online marketing. Show less

  • Digital Marketing Specialist

    Aug 2018 - Oct 2018

  • Marketing & Social Media Intern

    Sept 2017 - Aug 2018
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  Eastbay

  Nov 2018 - May 2021

  • Design the overall category strategy, creating integrated marketing plans to help ensure merchandising and promotional efforts achieve sales objectives and align with brand strategies. Includes plan for the consumers journey, drive traffic and site conversion.• Generates and implements Internet marketing ideas for special promotions associated with sporting events, new product launches, new technology, etc. Identifies new areas of partnership or ways to maximize existing partnerships.• Have a thorough understanding of seasonality and global trends/events, and continually monitor competitor/industry developments. Requires attention to detail, ability to manage multiple deadlines, and ultimate accountability for results. Show less • Implement omni-channel marketing plans to increase revenue, including on-site activation, merchandised creative, and digital advertising (ex: web pages, paid social ads, email, app and print catalog.)• Coordinating development and delivery of creative assets through collaboration with other departments. Ensuring these assets are placed in the correct places to drive the highest visibility to boost and drive sales.• Plan, conceptualize, and direct creative productions that showcase the brand’s core values.• Provide strategic direction for digital platforms including: website, app, email, social, display, SEM.• Working closely with business units to become familiar with products and consumers in order to develop appropriate methods for communicating to the target.• Reviewing market research and internal reports to keep up to date on category sales and goals.• Understanding category demographics and staying current with marketing/merchandising trends. Show less

  • Category Marketing Manager - Casual

    Mar 2020 - May 2021

  • Category Marketing Strategist - Casual

    Nov 2018 - Mar 2020
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  Walgreens

  May 2021 - Mar 2022

  Associate Manager - Digital Strategy & Planning

  ▪Coordinate, plan and execute category sales offers on the walgreens site▪ Develops strategic integration plans and manages roadmaps to align the highest priority features and capabilities forward to completion within the timeframes required.▪ Works cross-functionally to deliver on the Digital Commerce and omni-channel business goals by helping guide business plans and strategic decisions▪ Evaluates potential opportunities from cross-functional partners to develop strategic initiatives, helps encourage implementation, measures results, and provides actionable recommendations based on outcomes.▪ Works highly collaboratively within a matrix organization to ensure the cross functional team is delivering against departmental goals.▪ Oversees site testing in regards to product enhancements and deliver meaningful insights to enhance plans and strategies Show less

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  Kroger Technology & Digital

  Mar 2022 - Oct 2022

  Digital Experience Coordinator II

  - Enable strategic digital experiences that simplify the customer's path to purpose. - Identify experience KPIs, conversion and revenue, and optimize performance based on data analysis. - -- Responsible for build of digital experience, including timelines, creative components, and testing to ensure successful implementation. - Partner with Marketing, Merchandising, Technology and Digital to deliver Enterprise sales goals across - digital channels.

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  PepsiCo

  Oct 2022 - now

  Brand Activation Senior Analyst

  - Responsible for Gatorade, Fast Twitch, Muscle Milk, Propel, Starbucks, Lipton, Brisk, Pure Leaf, Starry and Rockstar Energy programs point of sale execution within large and small formats- Collaborate with Brand, Insights, Commercial Planning, Finance, Division Marketing, and Demand Xcelerator to drive the strategic development & tactical implementation of marketing activation initiatives and new product launches. - Driver of go-to-market POS strategy in partnership with cross-functional Commercial teams- Determining messaging and visual hierarchy designed to optimize consumer interaction at the Moment of Choice in partnership with our Consumer Insights team.- In collaboration with Design Team and Commercial Planning, lead the development of long-term and annual innovative merchandising options Show less