Brendan Sullivan

Experience

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  Colby Magazine

  Aug 2005 - Jul 2007

  Editorial Assistant/Writer

  Wrote articles for print and digital versions of Colby College's alumni magazine.

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  About.com

  May 2007 - Jul 2008

  Contributing Writer, Pro Basketball

  Wrote weekly columns on the NBA's Atlantic Division. Summarized key story lines including results, trade rumors, injuries, and other news.

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  Digitas

  Jun 2008 - Jun 2010

  Senior Analyst, Strategy & Analytics

  Building online marketing strategy for Fortune 100 clients including multi-channel media buys and analytics. Consulted clients on the optimal media mix for quarterly and annual budgets in order to meet their business goals.

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  Facebook

  Feb 2012 - Jun 2016

  My work focused on addressing two strategic questions through product improvements:1) How can Facebook adapt its products to better serve people and businesses in emerging markets? Addressed this through user research and market analysis to understand trends and needs key markets across Asia, Africa, the Middle East, and Latin America. Key projects included optimizing Facebook for all levels of mobile connectivity and ensuring a positive experience on all mobile devices.2) How can businesses use Facebook data in a privacy safe way to target their ads more effectively? Built ad targeting tools to help global advertisers and small businesses reach their precise audience while maximizing ROI. Key projects include the launch and growth of Facebook's Custom Audiences targeting product, as well as its Lookalike Audiences product. Show less

  • Product Marketing Manager

    Jun 2010 - Jun 2016

  • Founding Team Member, Facebook Argentina

    Feb 2012 - Oct 2012
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  Lola

  Aug 2016 - Feb 2019

  VP of Product

  Lola is an AI-powered travel agent that from the creators of Kayak. As VP of product my team built an AI-powered travel experience business travelers that addressed the most painful parts of travel. Lola was selected as the exclusive small business technology partner by American Express Global Business Travel, and acquired by Capital One.

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  Wildlife Strategy & Analysis

  Feb 2019 - now

  Product Strategy Consultant

  I advise early to mid-stage startups on digital product strategy, marketing, and growth. Current and past clients include TikTok, The Culture Trip, and Landit.

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  TikTok

  Jul 2020 - Sept 2021

  Director of Product Partnerships

  Led TikTok's product partnerships team across 3 continents that drove innovation in video creation, influencer marketing, and media optimization. By creating a set of APIs, and developing a program that certified technology providers to integrate into them, we vastly increased the speed of innovation on the platform.Created of the TikTok Marketing Partner Program, which helped innovative companies plug into TikTok's marketing API to help accelerate TikTok's advertising business.