André Amaral

Experience

• 

  Cia de Talentos

  Jun 2014 - Jul 2014

  Summer Intern

  -CRM Update-Event Planning

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  ESPM Jr. SP

  Sept 2014 - Dec 2015

  -Marketing and Communication Plan -Stakeholders Management-Event Planning-Social Media

  • Marketing Consultant

    Apr 2015 - Dec 2015

  • Marketing Trainee

    Sept 2014 - Apr 2015
• 

  Ferrero

  Aug 2016 - Jan 2021

  -Project management-B2B E-Commerce Management-Volume Planning (S&OP)-Internal data and Nielsen analysis-Category Management-Perfect Store Management-POS Material Development- Budget control -Project management-Multifunctional team leadership-Product Launch (Nutella B-Ready)-Volume Planning (S&OP)-Internal and Nielsen data analysis- 360º Communication Campaigns-Packaging Development-Budget Control -Support in Brands Management-Nielsen and Internal Data Analysis-360º Communication Campaigns-Support in Social Media Strategy-Website Management-Packaging and Point of Sale Material Development -Support in Brands Management-Nielsen and Internal Data Analysis-360º Communication Campaigns-Support in Social Media Strategy-Website Management-Contact with MPG for Toys, Licenses and Magic Kinder App-Budget Control-Support in Toys Certification Process-Volumes Planning (S&OP)-Packaging Development -Support in Brand Management-360º Communication Campaigns-Support in Social Media Strategy-Budget Control-Packaging Development

  • Nutella Trade Marketing Analyst

    Mar 2020 - Jan 2021

  • Nutella Jr. Marketing Analyst

    Dec 2018 - Feb 2020

  • Kinder Bueno Marketing Trainee - Spain and Portugal

    Jun 2018 - Nov 2018

  • Kinder Marketing Intern

    Jan 2017 - Jun 2018

  • Nutella Marketing Intern

    Aug 2016 - Jan 2017
• 

  Ambev

  Feb 2021 - Jul 2022

  -360º Communication Campaigns Management-Sales Integrated Promotions Leadership-Sponsorship Contracts with Soccer Clubs Management (Corinthians, Palmeiras, São Paulo and Santos)-Implementation of D2C Actions with Zé Delivery-Events Organization-Branded Space Management-Trial/Sampling Actions Leadership-Coordination of Actions with Digital Influencers- Partnership Management-Internal, Nielsen and Kantar Data Analysis -NPS (Net Promoter Score) Monitoring and Management-Power BI Development for Business KPIs Management-Support to the Sales Team in Customer Requests-Weekly visits to Points of Sales for Diagnosis and Troubleshooting-New Customers Management-Business Representatives Routine Optimization

  • Regional Talent - Marketing Coordinator - Brahma, Stella Artois, Becks & Michelob Ultra

    May 2021 - Jul 2022

  • Regional Talent - Service Level Supervisor (CDD Mooca)

    Feb 2021 - May 2021
• 

  Bettha

  Aug 2022 - Oct 2023

  Head of Marketing and Sales

  -Designing Customer and User Acquisition Strategies-Leading the Marketing and Sales teams to ensure the best business and organizational climate results-Building and Monitoring the Business Plan-Defining and Monitoring Objectives and Goals-Ensuring Strategic Alignment with the CEO and other leadership-Identifying New Sources of Revenue and Growth Levers-Adjusting the Pitch when necessary-Defining Pricing Strategy and Monitoring Profitability-Managing Team Compensation and Sales Incentives-Ensuring the quality of In-House Agency projects Show less

• 

  Instituto Ser +

  Oct 2023 - now

  Head of Marketing and Sales

  -Designing Clients, Donors and Users Acquisition Strategies-Leading the Marketing and Sales teams to ensure the best business and organizational climate results-Building and Monitoring the Business Plan-Defining and Monitoring Objectives and Goals-Ensuring Strategic Alignment with the CEO and other leadership-Identifying New Sources of Revenue and Growth Levers-Adjusting the Pitch when necessary-Defining Pricing Strategy and Monitoring Profitability-Managing Team Compensation and Sales Incentives Show less