Adam Sheedy

Experience

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  Trixle Branding Group

  Jan 2011 - Jan 2013

  Graphic Designer

  - Responsible for independent creative direction and execution of a wide variety of digital & print designs. Primary tasks included account management, client liaison and design brief conception.- Management of large, multimedia projects such as corporate rebrandings, requiring a wide variety of designs from business cards and logos to large-scale shop-front and vehicular signage under a cohesive brand identity.- Tasked with logographic and corporate design, digital and print design across media ranging from paper to vehicular vinyl wraps, shop-front signage, vehicle design and advertising material.- Worked on physical installation across various sites, including vehicle wrapping, sign and lightbox installations and vinyl preparation. Show less

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  Sunnyfield

  Jan 2013 - Jan 2014

  Graphic Designer

  - Lead graphic designer for a major disability services provider with an operating revenue in excess of $55 million.- Responsible for the design, print management and implementation of a range of collateral and design material across various media.- Responsible for the conception and production of a multi-document client support kit designed to complement Sunnyfield’s NDIS information workshops, receiving notable positive feedback from client families.- Additional responsibilities included production of a vehicular branding proposal, corporate information brochure, design and layout of organisation-wide Sunnyfield Matters correspondence collateral, significant additional advertising material and business development collateral including social media imagery, newspaper and magazine advertising, visual direction of fundraising appeals and design of HTML templates and web elements for online use. Show less

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  Transport for NSW

  Jan 2014 - Jan 2015

  Senior Graphic Designer - WestConnex

  - Responsible for redevelopment of brand identity in line with business transition from government to private sector.- Conception and implementation of new style guide to be implemented across print and digital media- Management of additional design and communication workflow across external design agencies and responsibility for ensuring delivery of external projects- Responsible for the design and implementation of several key business documents related to project approval and government infrastructure funding, including corporate and public business case summaries, annual report, and Environmental Impact Statement project overview documents for both the proposed M4 East and New M5 projects- Design and management of community engagement collateral suite as a key component of a project essential campaign to mitigate public misconceptions and convey vital information relating to private property acquisition, construction schedules and other sensitive community issues.- Tasked with the interpretation of technical schematics and close engagement with technical and scientific authorities in order to produce maps and infographics as part of the community engagement effort, including large-scale detailed maps of the overall project, linking components of the M4 Widening, M4 East, M4-M5 Link and New M5 under a single brand aesthetic.- Design of motorway and tunnel cladding, construction site hoarding and wayfinding signage across the Westconnex project.- Creation of digital collateral suites to accompany print releases and the application of brand style guides to the creation of a new organisation-wide intranet, in addition to monitoring intranet accessibility guidelines. Show less

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  NSW Ambulance

  Dec 2015 - Jan 2018

  Senior Graphic Designer

  - Responsible for management and development of NSW Ambulance’s brand and visual identity across multiple organisation directorates and partnerships state-wide, including the rebranding of Ambulance Service of NSW to NSW Ambulance.- Lead designer and creative stylist on the monthly staff and public focused NSW Ambulance publication ‘Sirens’, including conceptualising a comprehensive redesign of the magazine in line with the updated NSW Ambulance branding identity.- Conceptualisation and creation of award winning campaigns including If You Hurt A Paramedic, Is Your Urgency an Emergency? and No Excuse (for Paramedic Assault and Abuse).- Led the animation design across several NSW Ambulance campaigns and visualisation animations for the new NSW Ambulance Command Centre concept and the NSW Ambulance Superstation and Regional Ambulance Project construction campaigns.- Managed design and production of digital and physical collateral suites for multiple NSW Government events including the inaugural NSW Ambulance Safety & Culture Summit with the BlackDog Institute, involving the attendance of the NSW Health Minister, Premier and over 500 Government and NSW Ambulance staff as well as the NSW Ambulance Graduation Ceremony, Station Openings and Ribbon Cuts, NSW Ambulance Thank a Paramedic Day, NSW Health & Emergency Service Awards and multiple management conferences.- Led the redevelopment of internal NSW Ambulance communications collateral and internal visual language such as iconography and individual directorate branding, including the conception and execution of brand new directorate subdivisions such as SkyMed for the new Toll and NSW Ambulance Aeromedical partnership.- Designed and produced aircraft and vehicle branding and signage, including unique visual identity for specialised NSW Ambulance vehicles such as the Toll and Westpac rescue helicopters and indigenous-themed education vehicles. Show less

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  Cranbrook School

  Jan 2018 - May 2021

  Senior Graphic and Digital Designer

  - Lead Graphic and Digital Design Manager for Cranbrook School, one of Sydney's oldest independent schools with an annual net revenue in excess of $150 million.- Ensuring consistent, on-brand, cost effective, on-trend, unique and timeline driven delivery of design concepts and collateral to an engaged audience base of over 25,000 and a targeted audience of over 1-million located across Australia and in key countries including China, Hong Kong, Japan, Canada, the UK and USA.- Responsible for the concept development for the school’s yearly Gala Concerts held at Town Hall for over 2,500 attendees. Collaborating with various stakeholders to develop a visual language and overall concept to correspond with the concert’s musical themes, featuring a large suite of printed and digital material.- Working closely with the school’s event team to deliver collateral for over fifty events each year.- Produced a wide range of print and digital collateral such as admissions handbooks, school information catalogs and maintained consistent updates of changing information throughout the school year across the suite of material.- Responsible for the creation of photographic, video and aerial content across five campuses, managing image libraries and managing external photographers, videographers and editors where necessary.- Led the rebranding of the school's alumni association and redesign of the alumni periodical into a 100+ page magazine delivered quarterly to the school’s 17,000 strong community.- Visually developed the Optimise and Realise campaigns to spearhead fundraising for the school’s $178 million Masterplan renovation program.- Worked closely with communications and social media managers to produce online content for the school’s various social media channels, including photographs, graphics and videos edited in-house.- Led the school’s Student Media Team, tasking senior students with an interest in photography and videography in developing their skills. Show less

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  Port of Newcastle

  Sept 2021 - Oct 2023

  Creative Content Manager

  - Led the development of an extensive suite of design collateral to support the rollout of the $100 million Port of Newcastle Clean Energy Precinct, including establishment of various sub-brands, website development, 2-D and isometric visualisations and animations, photo and video assets and event material. - Managed and developed Port of Newcastle’s brand and visual identity, collaborating with stakeholders such as Macquarie Bank, University of Newcastle, Origin Energy, and the NSW Government.- Developed distinct visual styles for critical public documents and reports, such as the Port’s Development Plan, annual Sustainability Reports, Modern Slavery Reports, and Indigenous Reconciliation Action Plan.- Led a brand refresh and overhaul of Port of Newcastle’s visual identity and advised internal stakeholders on appropriate brand usage, including the development of sub-brands for various precincts.- Delivered concepts and collateral for all events, including industry seminars, conferences, press events and VIP events such as ambassadorial, ministerial and Prime Ministerial visits.- Established and managed relationships with agencies, contributors, printers, and signwriters to ensure timely and budget-compliant project management.- Designed various public-facing maps and infographics using geospatial data to ensure extremely high levels of accuracy in order to address critical stakeholders’ land and property concerns.- Created and managed a suite of high-quality photographic and video content, including regular drone footage of port operations.- Regular collaboration with communications and social media managers to develop and produce online content for the Port’s social media channels.- Designed advertising content for various revenue streams including broadcast television, industry publications, web outlets, print media and direct public outreach.- Oversaw creative design elements for the Port’s expansion and diversification campaigns. Show less