Iyabosile Oworu

Experience

• 

  Ideas House Marketing Communications Limited

  Mar 2013 - now

  • Responsible for strategic growth of all brands in the FMCG business unit portfolio.• Responsible for strategic planning for the FMCG business unit, including ALL brands in the SBUs portfolio. • Oversee the execution of designated marketing campaigns, recommend strategies and initiatives with recourse to market trends and industry standards to ensure amplification of all BTL activations, drive visibility and achieve brand objectives.• Responsible for strategic planning, portfolio growth, performance benchmarking, client retention and ROI growth in line with predefine strategic objectives of Ideas House. Show less • Oversees the daily relationship management and activities of the Fast-Moving Consumer Goods unit clientele which includes the biggest brands and names in the FMCG scene such as Nestle, A&P Foods/Pladis Global, Perfetti Van Melle, Beiersdorf.• Develops strategic plans for all existing clients geared to help them maximize their brand objectives while prospecting new clients.• Responsible for the retention and growth of these brands, creating BTL plans and brand strategy documents that cut across all existing channels and driving brand visibility, ROO and ROI.• Analyzes all Market Research reports on all competing brands, makes recommendations, and facilitates different marketing campaigns that deliver extensively on the client's marketing objectives.• Develops proposals that address the clients brief according to specifications and ensures yearly budget projections of the business is met by delivering quality brand campaigns for the different client under my portfolio Show less • Leveraged industry expertise to create solutions and BTL plans that increased baseline revenue and consistently met and exceeded new business growth goals for clients.• Led business development, prospecting and managing key account and projects including budgeting and profit and loss statement.• Prepared proposals and packages that address the clients brief according to specifications, negotiated price and other terms, closed deals and led account implementation.• Promoted long-term customer relationships, demonstrating clear ROI through content product lines and web content integration strategies.• Determined event requirements, budget and goals of tradeshow program while developing relationships with client marketing managers.• Communicated requirements and budget specifications, to team Architect, Engineer, Graphic Designer and Production professionals.• Promoted the client’s brand and implemented promotional campaigns along BTL channels in the market space PAN Nigeria.• Maintained and built healthy client relationship by driving exceptional service delivery. Show less • Consistently recognized as a leading account manager in terms sales growth and net new account growth.• Managed accounts (award winning FMCG brands) and developed unique customized solutions and strategies aligned with client's objectives and goals, utilizing multiple advertising options and multitude of digital solutions.• Developed relationships with existing as well as acquisition accounts to achieve greater sales volume and build customer loyalty.• Developed marketing objectives and implemented adequate promotional campaigns that delivered market targets. • Identified marketing initiatives and designed strategic plans which achieved the goals of the brand.• Oversaw proposal writing and presentation and also maintained a sustained business relationship with key accounts. Show less Coordinated business development activities which led to new business leads generation and sales growth.Managed key accounts and ensured a cordial relationship with clients.Oversaw project planning and execution with close attention to timeline, budget, and scope. Handled proposal and report writing and presentation.Prepared and implemented department budget. Managed team members and ensured their delivery of all assigned tasks. Participated in key research projects and made significant contributions. Spearheaded logistics planning and management. Show less

  • Account Director

    Jan 2023 - now

  • Associate Director

    Oct 2020 - Dec 2022

  • Senior Account Manager

    May 2018 - Oct 2020

  • Account Manager II

    Jul 2016 - Apr 2018

  • Account Manager

    Mar 2015 - Jun 2016

  • Account Executive

    Sept 2013 - Feb 2015

  • Management Trainee

    Mar 2013 - Aug 2013
• 

  Wrigley

  Aug 2016 - Oct 2016

  Account Manager II