Annabelle Wilkins

Experience

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  Condé Nast Group

  Sept 2007 - Dec 2007

  Internship - Editorial/Features Writing

  I worked at 4 main publications – Vogue, Tatler, Glamour and Traveller Magazines in varied positions at each with the aim of gaining as much experience as possible: Vogue – PR, feature research, trend analysis, arranging and attending high profile shoots.Tatler – Features research and writer for restaurant reviews, social events and PR events. Condé Nast Traveller – Conducting research for reviews and features and PR. Glamour Magazine – Liaising with in house PR contacts for features Show less

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  Christian Louboutin

  Dec 2007 - Jan 2008

  PR Executive (Internship)

  As PR Executive at British Press Office, I organised sample sales, press days and appointments. Day to day job role involved liaising with fashion stylists, celebrities and overseas companies for sample requests and brand promotion activities.

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  ITP

  Jan 2008 - Aug 2008

  Internship

  PR, features research and writing.For the second half of my placement year I worked for ITP at Harpers Bazaar, Ahlan and Jet Set publications:Harpers Bazaar– Features and brand research, client relations with PR contacts and PR events.Ahlan! – Maintaining company PR portfolio, travel and lifestyle features.Jet Set Magazine–Research and writing for destination and travel features in the quarterly supplement. Work alongside the One & Only hotel group for new releases and hotel reviews and many other PR agencies. Show less

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  Allsopp & Allsopp

  Oct 2009 - Sept 2010

  Sales Agent

  After graduating and relocating to Dubai in September 2009 I was fortunate to secure a sales position with a brokerage company, managing my own area. Although this role was not what I had intended to do at the start of my career, I excelled, showing confidence and ambition, and I was regularly awarded ‘negotiator of the month’ for highest commission generated and the most secured business. This position taught me cutting edge negotiation and sales skills, and how to build and manage client relations. Reason for leaving - wanted to pursue a career in PR and Marketing after a year of sales experience. Show less

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  Leo Burnett Group

  Sept 2010 - Apr 2012

  Communications Executive (MS&L)

  Luxury Communications Executive, Proctor and Gamble Prestige – Account executive for fragrances and make up, working with Hugo Boss, Gucci, Dolce and Gabbana, Escada and Lacoste. Also taken on accounts with Kellogg's, Kraft, Sonia Rykiel and the Dubai Global Energy Forum with DEWA. I have learnt to juggle many different areas of this position at once; client relations with media relations, working for clients with very high expectations in the luxury and the corporate sectors.I understand the strict media boundaries in the Middle East are very different from the rest of the world, whilst working with major Arabic and English media titles in the region, and completing demanding daily tasks and last minute urgent requests.This position has exposed me to the entire business development and PR process from preparing and submitting the original editorial plans to presenting these to new and current clients, and finally pitching and securing the media coverage for each initiative. Planning the year strategically and keeping track of many different product launches and events at the same time has meant that time management has been one of the major keys to success.I have built excellent media relations and rapport with the media I am working with, which has lead to successful results and exceptionally positive client feedback.Reason for leaving - headhunted for a marketing role at Jumeirah Restaurants. Show less

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  Jumeirah Group / Jumeirah Hotels & Resorts

  Apr 2012 - now

  Marketing and Communications Manager

  Brand and communications manager for Caprice and Jumeirah franchise restaurants in the Middle East.I have developed a wide skill set while working in this position, and show an understanding of the marketing process from start to finish, as well as an ability to put together and execute a 360 marketing plan based on paid, owned and earned platforms. I have concentrated on learning how to get the most out of owned communication channels and website management as well as planning yearly budgets. Knowing how the market is running and what is going on in the world of marketing at all times is essential, so I attend seminars, conferences and academy's, then demonstrate and share what I have learnt.Project management involved creative copy writing, digital artwork, PR planning, agency briefing, social media management, and working closely with 3rd parties for external briefing regarding extra artworks, media buying agencies to tailor campaigns, our external PR team, and website advertising (such as The Entertainer, Expatwoman, Yadig, Trip Advisor, Time Out). Understanding how to pick and choose the right platforms for different brands is one of the most valuable skills I have learnt, as well as learning to utilise the strengths of different team members to get the best possible outcome for the brand, and the individuals involved. Show less