Troy Smith

Experience

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  AT&T Media Services

  Jan 1998 - Dec 1999

  Research Analyst

  • Provided creative one-sheets, research presentations, and network programming literature for over 40 account executives, and sales managers in five AT&T business locations in the Seattle/Tacoma market • Assisted with developing local market analysis for sales team• Crafted ad-hoc requests from Ad-Sales, including decks and Ad Spend reports • Responsible for all programming one-sheets and marketing materials for entire tier of cable networks• Conducted inner and outer-office media research software training• Attended and presented in weekly sales meetings• Member of the AT&T Corporate Diversity Committee • Member of the AT&T Media Services Mentorship Program Show less

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  NorthWest Cable News

  Jan 2000 - Mar 2006

  Marketing Research Analyst

  • Managed all media research initiatives for sales, promotions and newsroom• Supported the sales marketing team on ad-hoc data analysis requests as needed, which included crafting effective media research decks and annual/monthly reporting documentation • Supported sales executives when presenting consumer insights to existing/new business clients and top ad agencies• Presented market research analysis in weekly sales meetings for sales executives and leadership team• Developed a streamlined electronic media research network library with off-the-shelf categorical marketing research documentation that aided local, outer market, national account executives, leadership and ad agencies for immediate response to sales opportunities• Technical liaison between IT and Sales Departments; provided media research software training Show less

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  Gannett Company

  Mar 2006 - Mar 2015

  Senior Marketing Research Analyst

  Provided business expertise, recommendations, and consultation through analysis and dissemination of web, mobile, social, TV and market consumer research to KING5, KONG, NWCN, KING5.com/NWCN.com, and CARS.com stakeholders. Leveraged a variety of research tools related to sales, market intelligence/share, competitive and trend analyses, advertising spending patterns, and audience quantitative/qualitative metrics. Overall Responsibilities Include:• Advised leadership team with the interpretation of daily/monthly/annual reporting and projection/forecasting summaries. Provided strategic consumer/market insights and consultation to the TV/technology sales and digital news content teams, analyzing audience, product, competitive, market and advertising insights• Generated and presented key consumer and market research insights to leadership team and executives in weekly/quarterly sales meetings relating to the KING5, KONG, NWCN and Digital brands (verticals: real-estate, insurance, healthcare, auto, finance, tech, retail, e-commerce, restaurant, environment, education, etc) • Provided strategic oversight of NWCN’s market research implementation, design, and initiatives that integrated into the brand and sales quarterly and annual business planning process• Managed vendor relations with Adobe SiteCatalyst, comScore, Radian6, DoApp, Nielsen, Stowell, Strata, Google Analytics, Tableau, One Domain, Wide Orbit, AdConnections, Twitter Analytics, DoApp Mobile and Media Audit; worked with these external partners, when needed, to achieve business objectives• Highly skilled in creating compelling multimedia consumer research decks/projects and ad-hoc reports, which are designed to enhance the company’s competitive position, drive incremental sales growth, and impact the business process throughout the Seattle, Portland and Spokane markets• Managed the quantitative primary research survey questionnaire process for KING5, KONG, NWCN and digital Show less

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  YMCA of Greater Seattle

  Mar 2017 - Jul 2019

  Certified Personal Trainer | Group Fitness Instructor

  • Sell personal training (1:1) or small group training classes/programs to new members• Sold 5 small group weight loss training classes that contributed to the YMCA Health & Wellness Department's +25% year-over-year revenue growth from 2017 to 2018• Assembled and instructed 1:1, weight loss, boot camp, special needs recreation, and circuit training classes that effectively progress clients of various ages, and physical abilities to safely reach their fitness goals• Help clients correct muscle imbalances/asymmetrical shifts, and eliminate joint pain with an effective process that improves physical mobility, creates balance, stability, and proper musculature functionality• Motivate and educate members and clients of all ages, emphasizing the necessity of good health, wellness, and nutrition as a lifestyle Show less

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  Body Overload, LLC

  Jun 2017 - now

  Fitness & Nutrition Coach | Owner & Founder

  • Body Overload, LLC creates a safe, welcoming, and fun exercise experience that promotes community, health, and positivity • Sell and develop effective and innovative fitness training and nutrition packages customized to reach an individual’s health and wellness goals• Motivate and educate clients, emphasizing lifestyle change starts with the necessities of good nutrition coupled with measured exercise progressive overload• Help clients improve their stabilization, strength, lean muscle mass, and higher levels of cardiorespiratory endurance, flexibility, and mobility while simultaneously correcting muscle imbalances and mitigating joint pain Show less

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  MoveMend

  Aug 2019 - Nov 2020

  Corrective Exercise Specialist | Personal Trainer

  • Work closely with a highly skilled clinical team of Physical / Occupational Therapists and Personal Trainers who move patients from injury to activity• Upsold several personal training packages to clients by conducting a Functional Movement Screen 7-step standardized mobility and stability test that yields pertinent information to help make astute programming decisions• Skillfully assess patients and clients with the industry-leading Functional Movement Screen process, which reveals muscle imbalances, musculoskeletal pain, and postural dysfunction in the kinetic chain• Develop effective corrective exercise and post-injury recovery programs that progress patients--still in Physical and Occupational therapy--with neck, shoulder, hip, knee, or ankle injuries to better functional movement patterns (e.g. patients with thoracic outlet syndrome, hypermobility, Ehlers-Danlos syndrome, PODS, etc)• Assemble and instruct 1:1, partner, and group training services for MoveMend’s members and patients Show less

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  Work-Fit

  Apr 2024 - now

  Exercise Physiologist

  Work-fit Industrial Athlete clinician at the Seattle Boeing facility• Prevent work-related acute/chronic injuries that occur in an industrial setting• Prescribe a clinical model of evidence-based corrective exercise job conditioning classes that serves as a primary delivery mechanism for prevention instruction that improves posture, balance, and flexibility, while promoting normal biomechanical movement patterns for employees under OSHA protocol• Encourage employees to implement all tools provided through the Work-Fit Industrial Athlete program to prevent and mitigate musculoskeletal symptoms, including, but not limited to: o Joint-specific injury prevention education o Dynamic warm-up programs o Micro-break schedulingo Biomechanical efficiency on-the-job training Show less