Elizabeth Harer

Experience

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  Mesh Semiconductor

  May 2006 - Aug 2006

  Graphic Design Intern

  • Excelled at creating promotional materials including flyers, brochures, and CD labels.• Worked with minimal supervision, and collaborated well with all team members.• Exhibited a high level of creativity, which was leveraged to identify, design, and establish a brand identity for a developing company.

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  Lehigh Valley Health Network

  Jan 2007 - Mar 2007

  Advertising & Graphic Design Intern

  • Created various unique designs chosen for invitations, brochures, logos, and ads.• Collaborated well with fellow designers and learned from seasoned professionals regarding efficient design and printing processes.

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  Swb&r

  Jan 2007 - Jan 2010

  Consulted for the organization in a freelance capacity as their Associate Art Director. • Designed full range of advertising campaigns, collateral, and websites.• Extensive process experience from concept stage to full design of finished work.• Collaborated well with senior art directors and copywriters.• Managed independent projects, which included presentations to clients.• Effectively managed tight deadlines, varied budgets, and global clients.• Arranged and directed photo shoots.

  • Advertising and Graphic Design Professional

    Jan 2008 - Jan 2010

  • Associate Art Director

    Jan 2007 - Jan 2008
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  Lehigh Mining & Navigation

  Jan 2009 - Jan 2017

  • Responsible for all creative workflow within the agency, including matching, optimizing, and managing internal and external resources and expertise to the appropriate projects, improving quality, turnaround time, and client satisfaction while effectively managing expenses.• Effectively managed the creative team, project management, and day-to-day operations frominitial creative brief to completion. Assigned projects, resolved issues, provided art direction and advice on how to advance assignments. Ensured that everything left the agency according to our high quality expectations.• Maintained peak client satisfaction through ongoing communication, superior service, and consistently exceeding expectations. Led collaborative brainstorming sessions, offered advice on effective budgeting, and partnered with vendors to complement our services as needed.• Provided guidance on agency-wide processes and procedures, including handbook rules, project/budget estimation, rate assessments for job functions, file & server organization, and project approval processes.• Effectively managed vendor relationships, including printers, proofreaders, freelance designers, photographers, videographers, and other resources, to ensure the smooth delivery of quality projects and services.• Developed and coordinated agency teambuilding exercises, which fostered collaboration and enhanced morale (outings, lunch and learns, agency dinners, and company events).• Engaged volunteer and mentor to developing designers, peer professionals, and small businesses through participating community stewardship programs, university portfolio reviews, creation and management of our internship program, including high school design competitions, hosting shadowing experiences, and offering advice on marketing and branding. Joined the Northampton Community College Design Committee to lend expertise to their educational design program. Show less

  • Managing Art Director

    Jan 2016 - Jan 2017

  • Art Director

    Jan 2014 - Jan 2016

  • Associate Art Director

    Jan 2010 - Jan 2014

  • Advertising and Graphic Design Professional

    Jan 2009 - Jan 2010
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  First Generation

  May 2017 - May 2021

  Creative Director

  • Key member of the leadership team, actively engaged in strategic oversight of ongoing growth, operations, staffing and resources agency-wide.• Leadership and creative direction of all creative and video teams, through the overall creative process, from start to finish.• Collaborates with account team members for scope estimation, pricing, timing and budgeting of all projects.• Manages all creative workflow and associated resources to ensure timely, accurate, and effective project delivery.• Strategic thought leader for marketing initiatives and advertising campaigns across print, digital, event, and video channels.• Extensive experience pitching proposals, design concepts, and new engagements to existing and potential clients.• Significant experience evaluating, developing, executing, and documenting process and production flow improvements which enhanced efficiency, data collection, organization and system resources.• Develops and coordinates agency teambuilding exercises, such as outings, lunch and learns, and company events which foster collaboration and enhance morale.• Effectively manages vendor relationships (printers, proofreaders, freelance designers, photographers, and other resources) ensuring the timely and smooth delivery of quality projects and services.• Active volunteer and mentor to new designers, and peer professionals through university portfolio reviews and hosting of shadowing events. Member of the Northampton Community College Design Committee which lends expertise to their design program.• Helped grow several important accounts which increased business, and elevated overall spend through enhanced pitches which successfully expanded design, print quality and photography aspects of their brands.• Proven expertise navigating client issues and project scope changes which ensured positiveengagements, effective partnerships, and improved relationships. Show less

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  Penske Transportation Solutions

  Jun 2021 - now

  • Senior Digital Product Manager

    Oct 2023 - now

  • Digital Product Manager

    Jun 2021 - Oct 2023