Katharine Fraser

Experience

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  Baltimore Business Journal

  Jan 1993 - Jan 1995

  Researcher/Reporter

  On general assignment, wrote trend pieces on a variety of industries—corporate and entrepreneurial—for a weekly business newspaper. Compiled Top 25 lists of businesses and regularly fed a large stream of record copy on bankruptcies, business licenses and litigation from various courts.

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  American Banker

  Jan 1995 - Jan 2000

  Staff Writer

  Reported for a daily financial services newspaper on banking regulation, competition in the securities industry among mutual funds, retail brokerages, private banks and trust companies. Filed datelined stories from around the U.S., including stint as acting San Francisco bureau chief.

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  Platts

  Oct 2000 - Dec 2014

  Reviewed and revised real-time news stories on oil, gas, petrochemicals, power and metals markets for an energy news and market information publisher after joining company as a staff writer.• Acquired and utilized knowledge of key industry trends and competitors' offerings to create compelling communication strategies that highlighted company’s competitive advantage.• Communicated and collaborated with employees at all levels throughout the organization to better understand customer needs, business sectors and company vision.• Developed and executed communications strategies in written materials that supported business objectives and enhanced company’s reputation.• Provided counsel and strong leadership on communications, messaging and strategic guidance that resulted in consistency in multi-media across products suite.• Created, wrote and edited key issues for a range of communications vehicles, e.g., print, web and social media that significantly increased company’s marketing footprint.• Edited in-depth content to accurately reflect executive message throughout the organization.• Launched mentoring by U.S. news desk to develop specialized reporting and writing skills in new hires, provided coaching tailored to individual needs. • Provided training on global Central Editing Desk for a high-performing individual as a mentor in corporation’s 2014 Editorial Abroad exchange program.• Coordinated story ideas and news plans among teams across regions and subject areas, ensuring consistency in integrated media content and efficiently leveraging staff resources. • Ensured quality control in content that conveyed breaking news, market trends, data and pricing.• Proactively attained advanced training in verbal and written communications to improve workflow in the editing process and to boost effectiveness in coaching staffers. Show less • Participated as a mentee in 2012 Editorial Abroad program, reporting on petrochemicals markets for a month based in Singapore.• Broadened scope of subject-matter expertise across business sectors to bring highly informed viewpoints to the editing process and collaboration.• Maintained accuracy of real-time content by examining, questioning and revising content. • Performed spot news reporting of business emergencies, e.g., plant explosions to provide expert and time-sensitive content for subscribers. Show less 2006-2011 Associate Editor, Houston• Engaged in BP oil spill coverage that garnered team recognition with the 2010 Corporate Achievement Award for editorial excellence.• Identified data capture and distribution for automated publication, freeing up editing resources to handle original content.• Selected as a top writer for the company’s blog team; wrote series of blogs on topics ranging from oil refining to politics.• Coordinated reporting of news coverage of refineries’ operations; actively engaged in coverage of hurricanes and tropical storms.2000-2006 Associate Editor, Washington• Wrote extensively about U.S. energy policy, politics and regulation, covering the Federal Energy Regulatory Commission and its debates with stakeholders, including state agencies and members of Congress.• Chronicled the California energy debacle and ensuing litigation.• Expanded role from electricity writing to reporting on natural gas. Show less

  • Senior Editor

    Aug 2013 - Dec 2014

  • Editor

    Nov 2011 - Jul 2013

  • Associate Editor

    Oct 2000 - Nov 2011
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  Adroit Narratives, LLC

  Mar 2015 - Nov 2020

  Marketing Communications Specialist

  Marketing and communications consulting with the expertise to identify the ideal formats for your messaging, such as social media, web content and internal communications. Analyzing your current communications and content with the aim of enhancing, expanding and elevating the messaging.Customizing content and communications style to intended audiencesWhere does your business touch words? Your website? Your elevator pitch? Your brochure? Social Media Marketing? Your blog? I bring you the polish and clarity to elevate the messaging of your business. I write marketing content customized to you and your business. Let’s hone your messaging to distinguish it in a crowded marketplace. Let’s chat and put fresh, expertly crafted words to work. Show less

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  Hill+Knowlton Strategies

  Nov 2020 - now

  Senior Account Manager

  Katharine specializes in strategic marketing, communications, and media relations outreach for energy and industrial companies. Her experience runs the gamut of energy subsectors including subject-matter expertise in oil and gas, petrochemicals, electric power, including renewables, with a strong grasp of market fundamentals and geopolitical factors, global and local.Katharine previously advised energy and legal sector clients through her own content marketing agency, Adroit Narratives LLC, following an extensive journalism career reporting on commodities, political, and financial news.From 2000 to 2014, Katharine covered energy news for Platts (S&P Global) in Washington and Houston, across a wide array of breaking news, complex policymaking, and energy market trends, ranging from the Western energy crisis and Enron collapse to the BP Macondo oil spill, with plenty of regulatory and refinery news in between. Katharine cut her teeth in financial news as a staff writer for American Banker in New York and began her career as a cub reporter at the Baltimore Business Journal. Katharine received her Bachelor of Arts degree from Washington and Lee University in Lexington, Virginia, where she double-majored in History and Journalism. She is an associate member of the Houston chapter of the Society of Professional Journalists. Show less