Aaditey Patil

Experience

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  Raspee

  May 2011 - Jul 2011

  Trainee - Online Marketing

  - Promote the doc sharing Raspee website as well as its contents on the different social media platforms- Increase the traffic on the website using various social media tools and techniques- Developing marketing strategy and executing the same to increase the user base for the website- Create awareness of the website over the internet and grow its network- Integrate new marketing techniques to attract more traffic towards the website

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  RankUno Interactive Technologies

  Mar 2012 - Apr 2015

  - I acted as a SMO/SEO content strategist, link developer and developed/interpreted reports to identify qualitative and quantitative trends for the efforts- Developed and managed social media marketing campaigns for clients, effectively driving brand awareness, engagement and traffic to social media pages- 360-degree management of SEO campaigns including: Link building plan execution, working with content writer & link building team to plan and implementation of SEO related initiatives, and monitor competition and overall market trends related to SEO- Acted as SEO subject matter and communicated on all SEO topics. This may include On Page SEO, Technical SEO, Accessibility, User Experience, Analytics, Link Building and more Show less - I acted as a SMO/SEO content strategist, link developer and developed/interpreted reports to identify qualitative and quantitative trends for the efforts- Developed and managed social media marketing campaigns for clients, effectively driving brand awareness, engagement and traffic to social media pages- 360-degree management of SEO campaigns including: Link building plan execution, working with content writer & link building team to plan and implementation of SEO related initiatives, and monitor competition and overall market trends related to SEO- Acted as SEO subject matter and communicated on all SEO topics. This may include On Page SEO, Technical SEO, Accessibility, User Experience, Analytics, Link Building and more Show less

  • Senior Analyst - SEO

    Apr 2014 - Apr 2015

  • Analyst - SEO

    Mar 2012 - Mar 2014
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  DMI (Digital Management, LLC)

  Apr 2015 - Dec 2019

  - Managing Digital Marketing (SEO, Social Media, Paid Media and ORM) campaigns and interactions, creating engaging strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness- Operate and manage the content management system (WordPress) of the website to ensure that all the marketing collateral are updated in a timely manner.- Use tools like Marketo and Google Analytics for report generation, lead updates, website study, visitor analysis, social media tracking, traffic status and various other tools.- Plan and execute multiple SEO (on-page and off-page) activities such as keyword research, internal linking, user interface changes, link generation, tagging, etc. to improve SERP rankings- Planning, executing, monitoring and reporting Paid Social Media Campaigns of LinkedIn and Twitter- Supporting Data Analytics and Business Intelligence tasks for internal and client requirement Show less - Managing Digital Marketing (SEO, Social Media, Paid Media and ORM) campaigns and interactions, creating engaging strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness- Operate and manage the content management system (WordPress) of the website to ensure that all the marketing collateral are updated in a timely manner.- Use tools like Marketo and Google Analytics for report generation, lead updates, website study, visitor analysis, social media tracking, traffic status and various other tools.- Plan and execute multiple SEO (on-page and off-page) activities such as keyword research, internal linking, user interface changes, link generation, tagging, etc. to improve SERP rankings- Planning, executing, monitoring and reporting Paid Social Media Campaigns of LinkedIn and Twitter- Supporting Data Analytics and Business Intelligence tasks for internal and client requirement Show less

  • Assistant Manager - Digital Marketing

    Apr 2017 - Dec 2019

  • Senior Analyst - Digital Marketing

    Apr 2015 - Mar 2017
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  DecisivEdge, LLC

  Dec 2019 - Dec 2020

  Digital Marketing Manager

  - Revamped the entire website of DecisivEdge to give it a fresh look, decrease bounce rate, etc. Hired a third party agency, worked with them on website design and development.- Implemented a content-driven SEO strategy which boosted site visits by 140% in 2020 as compared to last year.- Running paid ad campaigns on LinkedIn and Google to fetch maximum traction and lead generation.- Came up with content ideas & strategies and work with third party agency for content creation.- Created and executed email marketing campaigns to deliver maximum ROI.- Worked closely with practice directors, sharing ideas, taking opinions and creating analytical reports for all business units.- Utilizing Google Analytics, SEMrush and Webmaster Tools to continually monitor and improve campaign performance.- Working on WordPress for content uploads, creation on new pages. Solving any hosting issues on Kinsta platform. Managing the marketing automation tool, HubSpot.- Managing and is in charge of web presence, including but not limited to accounts on social media platforms such as LinkedIn, Twitter, YouTube and Facebook. Show less

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  Capita

  Dec 2020 - now

  Manager - Digital Marketing