Juan Cuello

Experience

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  Polo Club Royal County of Bearkshite

  Mar 2010 - Jun 2014

  Salesman
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  Vandalo AR

  Feb 2015 - Jan 2015

  Founder

  Created my own shoe company

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  Firma Visual

  May 2015 - Jan 2015

  Creative Assistant
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  Britos SA

  Mar 2017 - Jun 2018

  Administrative Assistant
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  Grupo Canter

  Jun 2018 - Nov 2018

  Administrative Assistant
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  HSBC

  Jun 2019 - Jun 2020

  Junior Sales Executive
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  WPMU DEV

  Jun 2020 - Oct 2022

  • Designed growth strategies to improve brand awareness, user acquisition, and retention.- Reduced churn rates by 6%- Improved trial to paid conversions rates by 10% - Reduced refunds by 8% in the last 3 months• Developed multi-channel marketing campaigns.- Conducted regular A/B tests to improve campaign conversions- Monitored campaign execution and deliverability- Led Airship implementation• Created and monitored custom reports to share insights and strategic recommendations with Product owners and C-suite executives.- Helped multiple teams resolve product issues through analysis and experimentation.• Monitored site's traffic-Led Google Universal Analytics to Google Analytics 4 migration• Managed the company’s cross-platform tracking plan- Responsible for creating and maintaining tracking for multiple paid and freemium products- Recently created tracking for the Free Hub product from beta to rollout readiness by working with developers, product teams, design, and QA.• Led multiple internal MixPanel trainingsTools: Google Analytics, DataStudio, Google Tag Manager, MixPanel, Figma, Hotjar, MailChimp, Airship, OneSignal, Reviews platforms campaigns. Mostrar menos

  • Growth Analyst

    Jan 2021 - Oct 2022

  • Sales and Accounts Manager

    Jun 2020 - May 2021
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  TrendSpider LLC

  Oct 2022 - now

  Senior Data Analyst

  • Drive strategic decision-making across multiple teams by providing actionable insights derived from data analysis.• Plan and execute marketing campaigns through a data-driven approach, ensuring effective targeting and optimization.• Manage comprehensive tracking systems for traffic, revenue, and app usage to monitor key performance metrics.• Develop predictive models for churn prevention, active user detection, and engagement metrics enhancement.• Design and oversee A/B testing initiatives, both on the web and in-app, to optimize user experience and conversions.• Take ownership of Mixpanel tracking and tracking plan design, ensuring accurate and meaningful data collection.• Create Stripe Sigma SQL queries for in-depth analysis, enhancing data-driven decision-making.• Craft and manage executive dashboards to deliver concise and impactful reports for C-suite decision-makers.Tools: Google Colab, Visual Studio, Google Analytics, Looker, Google Tag Manager, MixPanel, MailChimp, VWO, Odoo, Google Ads, Stripe, Stripe Sigma, First Promoter, Twilio, AppCues. Mostrar menos

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  SignalStack

  Feb 2023 - now

  Senior Data Analyst