Ramesh Yadav Avula

Experience

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  AADS Education

  Aug 2014 - Sept 2015

  Social Media Optimizer

  Brand development, web site traffic growth in social networks. Developed brand strategy and statistics systems, including business plan & sales strategy development, Creating events on all promotional websites,SMO,SEO,google adwords,ORM.

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  Aspire Corporate Services

  Nov 2015 - Oct 2016

  Social Media Optimizer || Digital Marketing Analyst

  Experience in Email Marketing Creating & Managing all campaigns to optimize brand recognition & ROI. Experience in SEO(On page and Off page optimization),SMO,SMM.Detailed understanding of SEO, SMM, SMO, Google Ad Words and other various online marketing tools.Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.Generate Web site traffic and Lead generation by using social networks.Set up and optimize company pages within each platform to increase the visibility of company’s social content Moderate all user-generated content in line with the moderation policy for each community.Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.Create events on all promotional website's and conduct contests. To manage Online reputation management and Brand development.To monitor social networks with the help of tools like Hoot suite and Tweet deck.Working on Google Analytics and keeping track of the website performance. Show less

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  Zeta Global

  Oct 2016 - Feb 2022

  Working as both Campaign manager and Web developer as well for multiple clients.Responsible to build campaigns for assigned clients and to make sure deployment completes successfullySetting up and monitoring all email marketing launches via email service providers.Primary point of contact for all queries & escalations for the assigned clients.Analyzing and Understanding the Business Requirements and Specifications.Working with external and internal creative resources to develop effective designs for all emails and supporting landing experiences. Reports: Maintaining monthly, quarterly, and yearly summary reports.Segmentation/audience creation: List segmentation and working on queries to build lists based on client requirement from database.Quality check: Responsible to verify rendering issue's for all mobile/desktop clients by using Litmus and emailonacid tools before deploying the campaign. Testing of email campaigns on different ISP’s to confirm on rendering and SPAM conditions.Documentation: End to end client specific documentations for Operations and Product teams. Show less

  • Senior Campaign Manager

    Oct 2018 - Feb 2022

  • Campaign Manager

    Sept 2017 - Oct 2018

  • Digital Marketing Associate

    Oct 2016 - Sept 2017
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  Anteriad (form. True Influence)

  Feb 2022 - now

  Group Lead, Digital Marketing