Experience

• 

  Emlyon junior conseil

  Oct 2012 - Dec 2014

  Project manager

  EMLYON JUNIOR CONSEIL is a consulting firm run by 20 students of EMLYON Business School;it is ranked among the best Junior consulting clubs in France and has revenues of €350K• Leading market studies for major clients. (GAMM VERT, DELTA 2S, VINCI)• Prospecting new customers and finding strategic partnerships• Setting strategic approach and identifying growth opportunities

• 

  Hermès

  Aug 2013 - Jan 2014

  Sales associate

  • Retail and customer service• Managing inventory and organizing back stock• Trained weekly by Hermès’ specialists on different product lines

• 

  Jcdecaux

  Jan 2015 - Jul 2015

  Marketing and business development manager junior

  Marketing analysis:• Collecting and analyzing financial databases from JCD transport subsidiaries worldwide• Assessing marketing performance of JCD Media in transport networks• Reporting to JCD Executive members of the Board on Transport activityBusiness Development:• Drawing presentations for tenders with transport authorities• Providing advice and supporting JCD transport subsidiaries in their development

• 

  Finework precision components co, ltd

  Sept 2015 - Dec 2015

  Consultant

  Leading market studies

• 

  Pernod ricard

  Jul 2016 - now

  Overseeing the strategic direction of the three networks - E-commerce, B2B, and wine merchant/liquor stores - I am dedicated to maximizing business performance by creating optimal approaches for each channel. My role involves the development and execution of sales initiatives, ensuring that both national and field teams operate at peak performance. By effectively leveraging our brand portfolio, I ensure that we are present with the right brand in the right place, delivering the best experience for the right consumer.• Develop and implement sales strategies that align with corporate objectives.• Responsible of Pernod Ricard France Ecommerce, B2B, Liquor Stores full P&L, performance & development of all the portfolio of brands.• Lead a high-performing sales team to achieve and exceed targets.• Collect data-driven insights to optimize sales processes and drive operational efficiency.• Collaborate with cross-functional teams to enhance product offerings and customer experience.• Strategizing for sustainable growth - in close co-operation with the brands, IT, finance and CMI. Show less • Leading E-commerce acceleration and digital transformation of traditional resellers. • Develop, accelerate and strengthen Pernod Ricard France Ecommerce business to be ultra-leader in the market. • Map the e-commerce market, players and consumers, define the role of different platforms and identify the main growth drivers on the long run.• Manage 8 people to achieve extremely high goals.• Maximize the e-commerce potential within the 5 E-commerce subchannel (Click and Mortar, Generalist pure players, Specialist pure players, Private sales websites and On-demand platforms), while respecting our brand equity and the other distribution channels. • Responsible of Pernod Ricard France Ecommerce full P&L, performance & development of all the portfolio of brands• Strategizing for sustainable growth - in close co-operation with the brands, IT, finance and CMI. Show less I head up E-commerce strategies for Pernod (G.H. Mumm, Aberlour, Ballantine’s, Havana Club…)• Responsible for the E-commerce business channel P&L• Development of a sales and marketing strategy with a multi channel approach (price policy, promotion, logistics)• Market Segmentation. Competitive intelligence, technological foresight and technological benchmarking (focus on Mobile Technology)• As a key account manager, developing and maintaining a long term relationship with E-commerce and New Business accounts (Amazon, Vente-privée, Cdiscount, e-retailers…) and maximising sales opportunities within them. Negotiating sales contracts with customers and ensuring their profitability• Implementing new business initiatives across the new business and sales teams. Identifying sales opportunities as a result of market changes Show less

  • National Sales Director: E-commerce, B2B & Liquor Stores

    Jul 2024 - now

  • Digital Mentor

    Jan 2018 - now

  • E-commerce Director

    Jul 2020 - Jul 2024

  • E-commerce transformation Leader

    Nov 2019 - Jul 2020

  • Head of E-commerce and New Business - Pernod SAS

    Mar 2017 - Jul 2020

  • E-commerce Project Manager - Pernod SAS

    Jul 2016 - Feb 2017
• 

  Kedge business school

  Sept 2019 - now

  Part-time lecturer

  E-commerce and Digital Specialist Lecturer for the MSc Wine & Hospitality and MVS Wine & Spirits