Jack McDaniel

Experience

• 

  Reebok

  Mar 1985 - Aug 1991

  Key Accounts Manager

  Managed the Key Accounts and territory in Cincinnati and Kentucky for footwear division.Developed Reebok into a leading supplier for athletic shoes in the territory. Devised innovative sales and marketing strategies to create a high profit center for both Reebok and the accounts. Trained and managed one other representative who worked primarily with the smaller accounts in the region.• Grew territory from $2MM to over $7MM in 4years• Never failed to exceed quotas for any given year• Increased Reebok's performance SKU sales over 20%• Obtained a 100% co-op dollar investment for several advertising campaigns for key accounts, utilizing television, radio and billboard advertisements Show less

• 

  JWM Sales

  Sept 1994 - Aug 2000

  Sales Representative

  Manufacturer's representative throughout the rocky mountain region, covering Arizona, Colorado, New Mexico,Utah, and Wyoming.Responsible for building and maintaining territory for several manufacturer's in the apparel and accessory business, including Crable Sportswear, G-III Apparel, and Brazos Apparel. • Built territory to over 100 accounts in two years• Successfully built territory from $100,000 to $1.2 million for Crable Sportswear in two years• Successfully built territory from $0 to $900K for G-III Apparel in two years• Recognized by Crable Sportswear as a top representative in 1999• Recognized by Killer Loop Apparel as the top representative for 1998 Show less

• 

  Physician Endorsed, LLC

  May 2003 - Apr 2004

  Vice President Sales and Marketing

  Apparel and Accessories company offering sun-protective headwear and travel accessories through three divisionsand seven different trade channels.Recruited into startup company to develop, recruit and train sales staff of 75 to 100 outside representatives and two in-house Account Managers, as well as work directly with National Accounts. Responsible for setting sales strategies and goals and implementing to both the field representatives and the in-house staff. • Led the company to 400+% growth in the first quarter of 2004• Projected to easily exceed second year revenue goals of $2.5 MM• Changed sales / marketing strategy, creating a new list of targeted accounts within each trade channel• Eliminated non-performing sales staff and replaced with new, highly motivated and trained team• Landed several key accounts and increased the customer base by 40% in the last nine months Show less

• 

  Graphic Elements

  Jun 2004 - Jul 2006

  Vice President Sales and Marketing

  Custom Apparel and Accessories company offering state of the art screen print and embroidery servicesRecruited into company to develop, recruit and train sales staff of 45 to 75 outside representatives and twoin-house Account Managers, as well as work directly with National Accounts. Responsible for setting sales and marketing strategies and goals and implementing to both the field representatives and the in-house staff. • Developed line of licensed apparel, which included negotiating licenses• Recruited and managed 50 representatives nationwide• Oversaw the development of all presentation and marketing materials and tradeshows• Wrote the most profitable business in the company for all of 2005• Successfully developed partnerships with key distributors for new product line• New lines contributed 20% to the company’s revenues for 2005 Show less

• 

  Impress Design & Marketing

  Jan 2005 - now

  Marketing & Creative Director

  Multi-Award Winning designer and Marketing Consultant with 25+ years of experience. Led dozens of companies to the top of search engine results and to the apex of their industries with Impress Design and Marketing as a consultant. Experienced manager of marketing teams and external resources and agencies with proven results over many years. Expert at AI integration into marketing. Experienced working with C-level employees and Board Members for 15+ years. Also, was Director of Sales and Marketing for two apparel companies.CORE SKILLS• SEO / SEM Marketing• Data Analysis• Marketing AI Integration• Copywriting• Content Design & Execution• Online & Traditional Ads• Brand Building | Messaging• KPI—Planning & Execution• Managing Internal & ExternalTeams• Email Marketing• Trade Show—Design &Strategy• HTML / CSS / Web DesignAWARDS• SmartSound—7 industry awards (Audio Video)• Impress Design—Thumbtack, 2016 Best Designer, Colorado• Westwood College—Best Instructor 3 straight semestersEXPERTISE• Planning• Leadership• Adaptability | Agility• Decision Making• Sales & Marketing Dashboards• Upper Management | Board- ready Reporting• Marketing Calendar with Milestones• Digital Asset Creation— Articles, White Papers, Case Studies, Video, Podcasts• Training Documentation & New Processes Show less

• 

  Impress Design | paradigm|SHIFT

  Feb 2005 - now

  Marketing Engineer

  Align your messaging, content, articles, email campaigns, AdWords, social networks, outside agencies and more with your corporate vision and values and measure the results of your efforts.

• 

  Impress Design

  Apr 2006 - May 2022

  Owner

  Web and Graphic design and Marketing company in Parker, Colorado

• 

  Westwood College of Technology

  May 2010 - Aug 2011

  Instructor

  I teach web, graphic design and marketing

• 

  Paradigm Shift Marketing

  Feb 2015 - now

  Marketing Specialist
• 

  AGENTS OF THE UNDERTOW

  May 2017 - now

  Book Author

  Helen Small is journalist at the largest news organization in the Republic of Texas, and a survivor. Seven years after a plague has culled humanity in half, the Republic is falling into a totalitarian state. Survivors - the few who contracted the virus and survived -- are being vilified by William Chaste, the new Administrator of the Republic. An army of Chaste's zealots has taken on the "patriotic" call of protecting the Republic from survivors, who they believe -- based upon false information from Chaste - are still spreading the plague. When a mob of supporters murder a survivor, Helen finds herself in an increasingly hostile atmosphere as she attempts to uncover the truth and expose Chaste's lies. All the while, she struggles with her own guilt at having survived the plague that killed both her husband and son. Amidst all of the bleakness she meets Francisco Stiles, an artist from the barrio in Denver who offers her a chance at a real life -- and love. Show less